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Sam Darkens — Commercial Manager

Sam Darkens

Commercial Manager · OLBG
United Kingdom updated 2026-03-16

Profile

In betting and gambling, Sam Darkens works with Google Ads and SEO, and serves as Commercial Manager at OLBG. His background in web analytics and experimental psychology informs how he sets up analytical funnels, refines user experience and builds commercial solutions for iGaming.

He previously worked as Web Performance Analyst at OLBG, and before that as Data Administrator at Star Absolute Care. His work combines the UK market, traffic acquisition and a practical focus on user engagement growth.

Work history

Commercial Manager
OLBG
08.2018 – present
Web Performance Analyst
OLBG
08.2016 – 09.2018
Data Administrator
Star Absolute Care
01.2012 – 07.2016

Verticals

BettingGambling

Traffic sources

Google AdsSEO

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sam-darkens.

Project sponsors

Companies that keep this analytics open