Sam Darkens
Profile
In betting and gambling, Sam Darkens works with Google Ads and SEO, and serves as Commercial Manager at OLBG. His background in web analytics and experimental psychology informs how he sets up analytical funnels, refines user experience and builds commercial solutions for iGaming.
He previously worked as Web Performance Analyst at OLBG, and before that as Data Administrator at Star Absolute Care. His work combines the UK market, traffic acquisition and a practical focus on user engagement growth.
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A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sam-darkens.