strategy-and-competitive-analysis — Claude Code skill
This skill guides market and competitor analysis, helps select a strategy framework, and turns findings into an action plan. Use it to assess market entry, a product launch, or positioning.
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a claude-codeWhat strategy-and-competitive-analysis does
The skill follows a staged process: clarify the strategic question and business context, select a framework, analyze the evidence, then shape a strategy. Porter's Five Forces examines industry structure; SWOT compares options; Blue Ocean and Value Chain Analysis help explore positioning. The final logic links a diagnosis to an overall policy and coordinated actions.
A template at resources/template.md supports straightforward competitor research. For work combining several frameworks, the skill points to resources/methodology.md; a separate rubric checks the resulting strategy. The suggested deliverable is strategy-and-competitive-analysis.md, with analysis and an action plan that names owners and timelines. The work depends on evidence about competitors, the market, and customers, so unsupported conclusions weaken the strategy.
What it helps with
- assess industry structure and competitive pressure
- compare market-entry options
- map competitor positioning
- form a product-launch strategy
- turn strategic choices into an owned action plan
Example prompts for the agent
- Assess this market for our planned entry and recommend a strategic direction.
- Compare these competitors' positioning and identify the industry's main pressures.
- Help decide whether to build or buy this capability, then outline the supporting actions.
How to install strategy-and-competitive-analysis
1Skills CLI (Vercel)
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a claude-code2Manually: put the files in place
~/.claude/skills/strategy-and-competitive-analysis/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/strategy-and-competitive-analysis/
1Skills CLI (Vercel)
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a codex2Manually: put the files in place
.agents/skills/strategy-and-competitive-analysis/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a cursor2Manually: put the files in place
.cursor/skills/strategy-and-competitive-analysis/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install lyndonkl/claude strategy-and-competitive-analysis2Manually: put the files in place
.github/skills/strategy-and-competitive-analysis/SKILL.md1Skills CLI (Vercel)
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a gemini-cli2Platform CLI
gemini skills install https://github.com/lyndonkl/claude --path skills/strategy-and-competitive-analysisManually: put the files in place
.devin/skills/strategy-and-competitive-analysis/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about strategy-and-competitive-analysis
How do I install strategy-and-competitive-analysis in Claude Code?
Run npx skills add lyndonkl/claude --skill strategy-and-competitive-analysis -a claude-code. The skill file is at ~/.claude/skills/strategy-and-competitive-analysis/SKILL.md.
What does strategy-and-competitive-analysis do?
It guides market and competitor research with strategy frameworks, then helps turn findings into a strategic direction and coordinated actions. It also includes a rubric for reviewing the result.
What information does the analysis rely on?
It calls for evidence about competitors, the market, and customers. The resulting diagnosis, assumptions, and risks should be made explicit.
