seo-geo · resciencelab — Claude Code skill: SEO and GEO for your site

---
name: seo-geo
description: SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.
---

# SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

## Quick Reference

**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.

**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".

## Workflow

### Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

**Basic SEO Audit (Free):**
```bash
python3 scripts/seo_audit.py "https://example.com"
```
**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

---

**Check Meta Tags:**
```bash
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
```

**Use this for**: Quick check of essential meta tags and schema markup on any webpage.

---

**Check robots.txt:**
```bash
curl -s "https://example.com/robots.txt"
```

**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

---

**Check sitemap:**
```bash
curl -s "https://example.com/sitemap.xml" | head -50
```

**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.

**Verify AI Bot Access:**
```
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
```

### Step 2: Keyword Research

Use **WebSearch** to research target keywords:

```
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
```

**Analyze:**
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

### Step 3: GEO Optimization (AI Search Engines)

Apply the **9 Princeton GEO Methods** (see [references/geo-research.md](./references/geo-research.md)):

| Method | Visibility Boost | How to Apply |
|--------|-----------------|--------------|
| **Cite Sources** | +40% | Add authoritative citations and references |
| **Statistics Addition** | +37% | Include specific numbers and data points |
| **Quotation Addition** | +30% | Add expert quotes with attribution |
| **Authoritative Tone** | +25% | Use confident, expert language |
| **Easy-to-understand** | +20% | Simplify complex concepts |
| **Technical Terms** | +18% | Include domain-specific terminology |
| **Unique Words** | +15% | Increase vocabulary diversity |
| **Fluency Optimization** | +15-30% | Improve readability and flow |
| ~~Keyword Stuffing~~ | **-10%** | **AVOID - hurts visibility** |

**Best Combination:** Fluency + Statistics = Maximum boost

**Generate FAQPage Schema** (+40% AI visibility):
```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}
```

**Optimize Content Structure:**
- Use "answer-first" format (direct answer at top)
- Clear H1 > H2 > H3 hierarchy
- Bullet points and numbered lists
- Tables for comparison data
- Short paragraphs (2-3 sentences max)

### Step 4: Traditional SEO Optimization

**Meta Tags Template:**
```html
<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">

<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">

<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">
```

**JSON-LD Schema** (see [references/schema-templates.md](./references/schema-templates.md)):
- WebPage / Article for content pages
- FAQPage for FAQ sections
- Product for product pages
- Organization for about pages
- SoftwareApplication for tools/apps

**Check Content:**
- [ ] H1 contains primary keyword
- [ ] Images have descriptive alt text
- [ ] Internal links to related content
- [ ] External links have `rel="noopener noreferrer"`
- [ ] Content is mobile-friendly
- [ ] Page loads in < 3 seconds

### Step 5: Validate & Monitor

**Schema Validation:**
```bash
# Open Google Rich Results Test
open "https://search.google.com/test/rich-results?url={encoded_url}"

# Open Schema.org Validator
open "https://validator.schema.org/?url={encoded_url}"
```

**Check Indexing Status:**
```bash
# Google (use Search Console API or manual check)
open "https://www.google.com/search?q=site:{domain}"

# Bing
open "https://www.bing.com/search?q=site:{domain}"
```

**Generate Report:**
```markdown
## SEO/GEO Optimization Report

### Current Status
- Meta Tags: ✅/❌
- Schema Markup: ✅/❌
- AI Bot Access: ✅/❌
- Mobile Friendly: ✅/❌
- Page Speed: X seconds

### Recommendations
1. [Priority 1 action]
2. [Priority 2 action]
3. [Priority 3 action]

### GEO Optimizations Applied
- [ ] FAQPage schema added
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure
```

## Platform-Specific Optimization

See [references/platform-algorithms.md](./references/platform-algorithms.md) for detailed ranking factors.

### ChatGPT
- Focus on **branded domain authority** (cited 11% more than third-party)
- Update content within **30 days** (3.2x more citations)
- Build **backlinks** (>350K referring domains = 8.4 avg citations)
- Match content style to ChatGPT's response format

### Perplexity
- Allow **PerplexityBot** in robots.txt
- Use **FAQ Schema** (higher citation rate)
- Host **PDF documents** (prioritized for citation)
- Focus on **semantic relevance** over keywords

### Google AI Overview (SGE)
- Optimize for **E-E-A-T** (Experience, Expertise, Authority, Trust)
- Use **structured data** (Schema markup)
- Build **topical authority** (content clusters + internal linking)
- Include **authoritative citations** (+132% visibility)

### Microsoft Copilot / Bing
- Ensure **Bing indexing** (required for citation)
- Optimize for **Microsoft ecosystem** (LinkedIn, GitHub mentions help)
- Page speed **< 2 seconds**
- Clear **entity definitions**

### Claude AI
- Ensure **Brave Search indexing** (Claude uses Brave, not Google)
- High **factual density** (data-rich content preferred)
- Clear **structural clarity** (easy to extract)

## Skill Dependencies

This skill works best with:
- **twitter skill** - Search SEO experts for latest tips
- **reddit skill** - Search r/SEO, r/bigseo for discussions
- **WebSearch** - Keyword research and competitor analysis

## References

- [references/platform-algorithms.md](./references/platform-algorithms.md) - Detailed ranking factors for each platform
- [references/geo-research.md](./references/geo-research.md) - Princeton GEO research (9 methods)
- [references/schema-templates.md](./references/schema-templates.md) - JSON-LD templates
- [references/seo-checklist.md](./references/seo-checklist.md) - Complete SEO audit checklist
- [references/tools-and-apis.md](./references/tools-and-apis.md) - Tools and API reference
- [examples/opc-skills-case-study.md](./examples/opc-skills-case-study.md) - Real-world optimization example