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positioning-workshop — Claude Code skill: setup and features

Runs a guided interview about target users, unmet needs, and competitors. Produces a Geoffrey Moore positioning statement in 60 to 90 minutes.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a claude-code
Open on GitHub

What positioning-workshop does

The skill acts as an interactive facilitator in your coding agent. It presents up to 5 tailored prompts, offering several selectable choices at each turn. This helps product managers examine user segments and core advantages through a Jobs-to-be-Done framework.

You can ground the session by supplying existing website drafts or competitor notes. Arriving without notes also works. The session takes between 60 and 90 minutes. It produces an evidence-backed positioning statement formatted for product requirement docs.

Running this workshop makes little sense for internal corporate tools with captive audiences, because sound positioning requires real market validation.

What it helps with

  • clarify target customer segments and unmet needs
  • articulate product differentiation against competitors
  • align stakeholders on strategy before drafting a PRD
  • construct an evidence-grounded Geoffrey Moore positioning statement

Example prompts for the agent

  • positioning-workshop Help us define target customers and advantages for our analytics service
  • positioning-workshop Facilitate a session for our developer tool against existing alternatives

How to install positioning-workshop

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a claude-code

2Manually: put the files in place

~/.claude/skills/positioning-workshop/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/positioning-workshop/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about positioning-workshop

How to install positioning-workshop in Claude Code?

Run npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a claude-code.

What does positioning-workshop do?

It runs an interactive 5-question session that uncovers customer needs and generates a structured product positioning statement.

What materials are helpful before starting?

Existing landing page text and competitor notes help ground the questions, though starting without notes is also supported.

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