skill Claude Code CX Codex Cursor GitHub Copilot
Open on GitHub
positioning-ideas — Claude Code skill: what it does, how to install
Brainstorms product positioning ideas based on competitive analysis. It helps product managers and founders spot market gaps and craft crisp value statements.
Install into Claude Code · Skills CLI (Vercel)
All methods and platforms ↓
npx skills add phuryn/pm-skills --skill positioning-ideas -a claude-codeWhat positioning-ideas does
The skill processes your product description and market context through a structured three-step workflow. First, it identifies the top 5 competitors in your space, noting their audience focus, primary angle, differentiators, and open gaps. Next, it generates 5 distinct positioning directions targeting unclaimed areas.
For every concept, the skill outputs a structured positioning statement, a strategic rationale, supporting messages, and underlying competitive advantages. Your input determines the depth: without concrete target personas and customer pain points, the generated angles remain generic.
What it helps with
- identify gaps left open by direct competitors
- write a clear product positioning statement
- brainstorm differentiated value angles for a target segment
- draft supporting messages based on real product advantages
Example prompts for the agent
- Brainstorm positioning ideas for a privacy-focused analytics tool targeting indie developers
- Use positioning-ideas for our B2B CRM designed specifically for freelance translators
- Generate positioning statements and competitor analysis for an AI note-taking app
How to install positioning-ideas
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill positioning-ideas -a claude-code2Manually: put the files in place
~/.claude/skills/positioning-ideas/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/positioning-ideas/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill positioning-ideas -a codex2Manually: put the files in place
.agents/skills/positioning-ideas/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill positioning-ideas -a cursor2Manually: put the files in place
.cursor/skills/positioning-ideas/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install phuryn/pm-skills positioning-ideas2Manually: put the files in place
.github/skills/positioning-ideas/SKILL.md1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill positioning-ideas -a gemini-cli2Platform CLI
gemini skills install https://github.com/phuryn/pm-skills --path pm-marketing-growth/skills/positioning-ideasManually: put the files in place
.devin/skills/positioning-ideas/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill positioning-ideas -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
From the same set61
The whole set →
create-prd This skill builds a lean PRD from an 8-section template. Use it to define a feature, document product requirements, or review an existing PRD.
Claude Code CX Codex Cursor +1
10,800installs
pre-mortem Runs a pre-mortem risk assessment on PRDs and launch plans. Catches critical launch blockers, surfaces hidden team assumptions, and maps action items.
Claude Code CX Codex Cursor +1
10,200installs
outcome-roadmap Rewrites feature-heavy roadmaps into outcome-focused statements tied to business and customer impact. Helps teams replace rigid feature lists with measurable strategic goals.
Claude Code CX Codex Cursor +1
9,900installs
prioritization-frameworks Reference guide to 9 prioritization frameworks: RICE, ICE, Opportunity Score, Kano, MoSCoW and more. Helps you pick the right method, compare approaches, and rank tasks by importance.
Claude Code CX Codex Cursor +1
9,900installs
strategy-red-team Stress-tests PRDs, roadmaps, and strategies by attacking load-bearing assumptions before reality does, returning kill criteria and cheap tests.
Claude Code CX Codex Cursor +1
9,200installs
competitor-analysis This skill researches direct competitors and compares their positioning, strengths, weaknesses, and pricing. Use it to prepare a competitive brief or find ways to differentiate a product.
Claude Code CX Codex Cursor +1
3,800installs
business-model Skill generates a Business Model Canvas with all 9 building blocks: from key partners and activities to channels and revenue streams. Use it to create a business model, document how value flows, or analyze an existing business.
Claude Code CX Codex Cursor +1
3,700installs
privacy-policy Skill drafts a detailed privacy policy accounting for GDPR, CCPA, and other regulations. Use it when building a new product, updating data protection docs, or preparing for compliance audits.
Claude Code CX Codex Cursor +1
3,500installs
Similar
gtm-product-led-growth
official This skill helps choose between PLG and sales-led growth, review activation, and map channel economics. Use it for developer tools and B2B SaaS with self-serve potential.
GitHub Copilot
1,800installs
ads-meta Audits Meta Ads accounts, Pixel, Events Manager, attribution, and creatives. Runs in read-only mode to evaluate Facebook and Instagram campaign health.
Claude Code CX Codex Cursor +1
4,700installs
gif-search Searches and downloads GIFs directly through the Tenor API using curl and jq. Useful when your agent needs reaction media or quick links for chat.
Claude Code CX Codex Cursor +1
379installs
marketing-ideas This skill suggests marketing ideas for SaaS and software products based on their stage and available resources. Use it when you need a place to start with growth.
Claude Code CX Codex Cursor +1
146,400installs
revops This skill helps design RevOps workflows for lead stages, scoring, routing, and marketing-to-sales handoffs. Use it when CRM processes need clear rules.
Claude Code CX Codex Cursor +1
113,000installs
product-marketing Creates and maintains a shared document for product positioning, audience, and brand voice. Use it before other marketing skills so they can refer to the same context.
Claude Code CX Codex Cursor +1
83,700installs
brag Generates a short, polished launch video from project source code using Hyperframes. Requires no running server or screenshots.
Claude Code CX Codex Cursor +1
20,000installs
baoyu-post-to-weibo Prepares regular Weibo posts and articles through Chrome. Use it when text, media, or a Markdown article needs to be placed in the editor for manual publishing.
Claude Code CX Codex Cursor +1
21,600installs
Questions about positioning-ideas
How to install positioning-ideas in Claude Code?
Run npx skills add phuryn/pm-skills --skill positioning-ideas -a claude-code in your terminal.
What does positioning-ideas do?
It analyzes top 5 competitors, spots unmet market needs, and generates 5 distinct positioning ideas with statements, rationale, and supporting messages.
What details should you provide for the best output?
Supply detailed audience profiles, customer pain points, product capabilities, and competitor messaging inside the arguments.
Source text
SKILL.md · MIT
--- name: positioning-ideas description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy." --- # Positioning Ideas Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy. ## When to Use - Developing product positioning strategy - Differentiating from competitors - Crafting brand positioning statements - Identifying market positioning gaps - Triggers: positioning, brand positioning, differentiation, how to position, positioning statement ## Prompt You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy. Given the following product and market context: $ARGUMENTS Follow these steps: **Step 1: Competitive Landscape Analysis** Identify and briefly describe the top 5 competitors in this market. For each, note: - Their primary positioning angle - Their target audience focus - Key differentiators they emphasize - Potential positioning gaps they leave open **Step 2: Positioning Brainstorm** Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should: - Be clearly differentiated from competitor positioning - Resonate with the target audience's values and needs - Emphasize specific capabilities that competitors downplay or ignore - Open an unclaimed market territory **Step 3: Positioning Statements** For each idea, provide: 1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]") 2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation 3. **Supporting Message**: Key supporting messages that reinforce this positioning 4. **Competitive Advantage**: What specific advantages enable this positioning claim ## Tips for Best Results - Provide detailed target audience profiles and their pain points - Share your product's unique capabilities and differentiators - Mention current positioning (if any) and what's working or not working - Include information about competitor positioning and messaging - Describe what market segment or niche you want to own - Share your long-term vision and business strategy --- ### Further Reading - [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
© phuryn · MIT · phuryn/pm-skills
