Skip to main content
affpapa.org
RU EN
skill Claude Code CX Codex Cursor GitHub Copilot

marketing-psychology · nexu-io — Claude Code skill: use and install

This skill applies psychology and behavioral science to copy and design. Use it to tighten hooks, refine framing, or present pricing more clearly.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add nexu-io/open-design --skill marketing-psychology -a claude-code
Open on GitHub

What marketing-psychology does

marketing-psychology applies psychological principles and behavioral science to marketing copy and design. It is useful when a hook feels loose, a message needs a different frame, or pricing presentation needs work.

The agent can discover the skill by its name, marketing-psychology, or by triggers such as “behavioral copy”, “persuasion”, “framing”, and “cognitive bias”. The catalogue entry uses design-system mode and the marketing-creative category.

The full upstream workflow relies on its original assets, scripts, and references. That means the upstream bundle needs to be installed in the active agent’s skills directory before using that workflow.

What it helps with

  • tighten a marketing hook
  • reframe a pricing presentation
  • shape a clearer message frame
  • review copy for cognitive bias

Example prompts for the agent

  • Apply `marketing-psychology` to this landing-page headline and suggest tighter hooks.
  • Use `marketing-psychology` to review the framing of these pricing tiers.
  • Run a `behavioral copy` review on this ad and list the changes to make.

How to install marketing-psychology

1Skills CLI (Vercel)

npx skills add nexu-io/open-design --skill marketing-psychology -a claude-code

2Manually: put the files in place

~/.claude/skills/marketing-psychology/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/marketing-psychology/

From the same set106

The whole set →
ui-ux-pro-max nexu-io A discovery catalog entry for the UI/UX Pro Max skill in OpenDesign. It registers design system triggers so agents recognize interface usability requests. Claude Code CX Codex Cursor +1 5,400installs frontend-design nexu-io Skill for building frontend interfaces with considered typography, color and layout — from landing pages to dashboards. Claude Code CX Codex Cursor +1 4,800installs threejs nexu-io Guides the agent in building browser 3D scenes, materials, interactive controls, and post-processing with Three.js. Claude Code CX Codex Cursor +1 3,400installs creative-director nexu-io This skill takes a creative concept from brief to presentation and checks it on three axes. Use it for campaign ideas and creative critique. Claude Code CX Codex Cursor +1 3,400installs design-brief nexu-io Parses an I-Lang design brief into a concrete spec with palette, typography, density, and constraints. Eliminates ambiguity from phrases like "make it professional." Claude Code CX Codex Cursor +1 3,400installs apple-hig nexu-io Integrates Apple Human Interface Guidelines for iOS, macOS, visionOS, watchOS, and tvOS into your coding agent during planning. Claude Code CX Codex Cursor +1 3,200installs hatch-pet nexu-io Creates, validates, and packages 8×9 animated pet spritesheets for Codex. Use it when turning visual references or concept prompts into importable digital pet companions. Claude Code CX Codex Cursor +1 3,100installs design-md nexu-io Creates and maintains DESIGN.md with design direction, tokens, and visual rules. Useful when an agent needs one source of truth for a project’s design system. Claude Code CX Codex Cursor +1 3,100installs

Other versions of marketing-psychology

marketing-psychology coreyhaines31 Applies behavioral science and mental models to marketing decisions. It helps teams analyze buyer motivations and solve funnel bottlenecks. Claude Code CX Codex Cursor +1 164,000installs marketing-psychology Alireza Rezvani A skill that brings behavioral science into marketing work: it finds which principles a page ignores and suggests concrete fixes. Claude Code 707installs

Similar

seo-maps AgriciDaniel Analyzes business presence on Google Maps, Bing Places, Apple Maps, and OpenStreetMap via API. Tracks ranks across a geo-grid, audits GBP profile, aggregates reviews from three platforms. Claude Code CX Codex Cursor +1 6,200installs avoid-ai-writing Conor Bronsdon Audits and rewrites prose to remove machine-generated writing patterns. Useful when editing drafts or documentation to eliminate characteristic AI phrasing. Claude Code CX Codex Cursor +1 4,500installs seo-audit coreyhaines31 This skill runs a technical and on-page SEO audit: crawling, indexing, Core Web Vitals, meta tags, hreflang. Useful when traffic drops or pages stall on page two. Claude Code CX Codex Cursor +1 236,800installs copy-editing coreyhaines31 Edits marketing copy you already have: strips AI tells, tightens wordy lines, refreshes stale pages. Not for writing from scratch. Claude Code CX Codex Cursor +1 148,500installs marketing-ideas coreyhaines31 This skill suggests marketing ideas for SaaS and software products based on their stage and available resources. Use it when you need a place to start with growth. Claude Code CX Codex Cursor +1 146,400installs revops coreyhaines31 This skill helps design RevOps workflows for lead stages, scoring, routing, and marketing-to-sales handoffs. Use it when CRM processes need clear rules. Claude Code CX Codex Cursor +1 113,000installs product-marketing coreyhaines31 Creates and maintains a shared document for product positioning, audience, and brand voice. Use it before other marketing skills so they can refer to the same context. Claude Code CX Codex Cursor +1 83,700installs brag latent-spaces Generates a short, polished launch video from project source code using Hyperframes. Requires no running server or screenshots. Claude Code CX Codex Cursor +1 20,000installs

Questions about marketing-psychology

How do I install marketing-psychology in Claude Code?

Run npx skills add nexu-io/open-design --skill marketing-psychology -a claude-code, then run npx skills add nexu-io/open-design --skill marketing-psychology -a claude-code again. The skill file is available at ~/.claude/skills/marketing-psychology/SKILL.md.

What does marketing-psychology do?

The skill applies psychological principles and behavioral science to copy and design. It focuses on hooks, framing, and pricing presentation.

What triggers can activate marketing-psychology?

The skill can be discovered through marketing psychology, behavioral copy, persuasion, framing, and cognitive bias, or by its name, marketing-psychology.

Source text

SKILL.md · Apache-2.0 
---
name: marketing-psychology
description: |
  Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
triggers:
  - "marketing psychology"
  - "behavioral copy"
  - "persuasion"
  - "framing"
  - "cognitive bias"
od:
  mode: design-system
  category: marketing-creative
  upstream: "https://github.com/coreyhaines31/marketingskills"
---

# marketing-psychology

> Curated from Corey Haines.

## What it does

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

## Source

- Upstream: https://github.com/coreyhaines31/marketingskills
- Category: `marketing-creative`

## How to use

This catalogue entry advertises the skill in OpenDesign so the agent
discovers it during planning. To run the full upstream workflow with
its original assets, scripts, and references, install the upstream
bundle into your active agent's skills directory:

```bash
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills
```

Then ask the agent to invoke this skill by name (`marketing-psychology`) or with
one of the trigger phrases listed in this skill's frontmatter.

© nexu-io · Apache-2.0 · nexu-io/open-design

See also

Project sponsors

Companies that keep this analytics open
Gold sponsor
Nutra.Club

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor