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copywriting · nexu-io — Claude Code skill: what it does, how to install

Writes and rewrites marketing copy for landing pages, homepages, and advertisements. Acts as a copy chief partner during product launches.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add nexu-io/open-design --skill copywriting -a claude-code
Open on GitHub

What copywriting does

Curated from Corey Haines (coreyhaines31/marketingskills), this skill belongs to the marketing-creative category inside nexu-io/open-design. It directs coding agents when preparing marketing copy for websites and promotional campaigns.

Copy often gets rushed during product launches. The skill puts the agent in the role of a copy chief, reviewing draft messaging and proposing sharper phrasing for key sections.

This catalogue record only advertises the skill in OpenDesign so agents discover it during planning. To run the full workflow with original scripts and reference files, you must install the upstream bundle from coreyhaines31/marketingskills.

What it helps with

  • draft marketing copy for landing pages
  • rewrite ad copy variants before launch
  • refine homepage value propositions
  • edit promotional drafts with a copy chief agent

Example prompts for the agent

  • landing copy for a developer tool launch page
  • rewrite copy for these search ad variations
  • homepage copy: write the hero section and value props

How to install copywriting

1Skills CLI (Vercel)

npx skills add nexu-io/open-design --skill copywriting -a claude-code

2Manually: put the files in place

~/.claude/skills/copywriting/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/copywriting/

From the same set39

The whole set →
ui-ux-pro-max nexu-io A discovery catalog entry for the UI/UX Pro Max skill in OpenDesign. It registers design system triggers so agents recognize interface usability requests. Claude Code CX Codex Cursor +1 5,400installs frontend-design nexu-io Skill for building frontend interfaces with considered typography, color and layout — from landing pages to dashboards. Claude Code CX Codex Cursor +1 4,800installs threejs nexu-io Guides the agent in building browser 3D scenes, materials, interactive controls, and post-processing with Three.js. Claude Code CX Codex Cursor +1 3,400installs creative-director nexu-io This skill takes a creative concept from brief to presentation and checks it on three axes. Use it for campaign ideas and creative critique. Claude Code CX Codex Cursor +1 3,400installs design-brief nexu-io Parses an I-Lang design brief into a concrete spec with palette, typography, density, and constraints. Eliminates ambiguity from phrases like "make it professional." Claude Code CX Codex Cursor +1 3,400installs apple-hig nexu-io Integrates Apple Human Interface Guidelines for iOS, macOS, visionOS, watchOS, and tvOS into your coding agent during planning. Claude Code CX Codex Cursor +1 3,200installs hatch-pet nexu-io Creates, validates, and packages 8×9 animated pet spritesheets for Codex. Use it when turning visual references or concept prompts into importable digital pet companions. Claude Code CX Codex Cursor +1 3,100installs d3-visualization nexu-io This skill teaches the agent to create interactive D3.js visualizations. Use it to generate charts for dashboards, reports, and data-rich prototypes. Claude Code CX Codex Cursor +1 3,100installs

Other versions of copywriting

copywriting Alireza Rezvani Generates and refines conversion-focused marketing copy for homepages, landing pages, and pricing sections in Claude Code. Scores headlines with a Python script. Claude Code 735installs

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Questions about copywriting

How to install copywriting in Claude Code?

Run npx skills add nexu-io/open-design --skill copywriting -a claude-code. This registers the skill at ~/.claude/skills/copywriting/SKILL.md.

What does the copywriting skill do?

It writes and refines promotional text for homepages, landing pages, and ads. The agent functions as a copy chief partner during launches.

Where does the original copywriting workflow come from?

It comes from the upstream coreyhaines31/marketingskills repository. The OpenDesign entry exposes triggers, while full scripts require the upstream bundle.

Source text

SKILL.md · Apache-2.0 
---
name: copywriting
description: |
  Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.
triggers:
  - "copywriting"
  - "landing copy"
  - "ad copy"
  - "homepage copy"
  - "rewrite copy"
od:
  mode: design-system
  category: marketing-creative
  upstream: "https://github.com/coreyhaines31/marketingskills"
---

# copywriting

> Curated from Corey Haines.

## What it does

Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.

## Source

- Upstream: https://github.com/coreyhaines31/marketingskills
- Category: `marketing-creative`

## How to use

This catalogue entry advertises the skill in OpenDesign so the agent
discovers it during planning. To run the full upstream workflow with
its original assets, scripts, and references, install the upstream
bundle into your active agent's skills directory:

```bash
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills
```

Then ask the agent to invoke this skill by name (`copywriting`) or with
one of the trigger phrases listed in this skill's frontmatter.

© nexu-io · Apache-2.0 · nexu-io/open-design

See also

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