facebook-groups — Claude Code skill: Facebook Groups strategy

---
name: facebook-groups
description: >-
  The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what
  facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook
  Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs
  ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile +
  goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation,
  value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does
  NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN;
  in-group posting, admin, moderation, and Group analytics stay native/human, routed to
  community-management. No automation/spam or fake members; value-first, never fabricates metrics.
  Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).
version: 1.0.0
---

# facebook-groups

The **Groups-as-organic-surface strategy** — build a niche group as a community asset (10–30× Page reach) and
grow it value-first. The agent **designs the strategy + drafts the group posts + drafts the Page/cross-channel
content that drives joins**; **WoopSocial publishes the Page + cross-channel funnel content (not group
posts)**; **in-group posting, admin, and moderation are human/native → `community-management`.**

## The POV: Groups are Facebook's last organic goldmine
**Pages are dying organically** (~1.4–1.65% reach), while **Groups reach 40–50% of members per post** — a
**10–30× multiplier** (a 10k-member group reaches 4,000–5,000 vs a Page's ~137–600). With **1.8B monthly Group
users** across **10M+ groups**, Facebook **deliberately favors Groups** (the Andromeda AI reads back-and-forth
conversation as **meaningful social interaction**). The mindset is **community engineering, not broadcasting**:
a niche **Private (Visible)** group as a compounding asset, **value first, trust second, sales third.**
WoopSocial can't post to Groups — it publishes the **Page + cross-channel content that funnels people to
join**, while the group itself is native.

## Read these first
1. **brand-profile** — niche/voice.
2. **goals-and-kpis** — community vs leads vs paid membership.

## The framework: TRIBE
(Depth: `references/the-tribe-framework.md`.)
- **T — Treat it as a community asset, not a broadcast:** niche, keyword-rich, **Private (Visible)**, 2–3
  membership questions + rules. The 10–30× goldmine.
- **R — Run two-way engagement daily:** varied posts, **polls**, short-form video (~3×); respond in the **first
  30–60 min** (velocity/MSI); never post-and-ghost.
- **I — Invite quality, not blasts:** email list + social (~30% acceptance / ~40% retention), non-competing
  admin partnerships, a lead magnet, ads to the join link, **genuine** cross-posting (200–500/month). *No
  bulk-poster automation or bought members (ToS/ban risk).*
- **B — Build trust before selling:** value first → trust → sales; **no selling in the first 30 days**; a warm
  niche → ~20–23% conversion / $3–15K/mo.
- **E — Extend from the Page (group stays native):** **WoopSocial publishes the Page + cross-channel content
  that drives joins**; in-group posting, admin, moderation + analytics are human/native →
  `community-management` + `crisis-and-moderation`.

## The reality (verify-quarterly)
Pages dying (~1.4–1.65%) vs Groups 40–50%/post (10–30×); 1.8B monthly group users / 10M+ groups / 700M daily;
5× engagement, 2× return, 3–5× conversion (20–23% on offers, $3–15K/mo); FB deliberately favors Groups
(MSI/Andromeda, through 2027); community engineering not broadcast; setup (keyword name, Private-Visible,
description/rules, cover, tags, 2–3 membership questions, admin approval); content (two-way, daily varied,
polls, short video ~3×, first 30–60 min velocity, saves/shares, no sell first 30 days, no post-and-ghost,
sub-groups, welcome/pinned); growth (200–500/mo quality not blasts, ~1k in 2–4 months, email/social invites
30%/40%, partnerships, lead magnet, ads to join link, genuine cross-posting NOT bulk automation [ban risk]); AI
content treated equally (spam detected); monetization $3–15K/mo value-first: `references/facebook-groups-2026-
reality.md`. The setup checklist, engagement calendar, growth playbook, monetization ladder, the Page→Group
funnel + worked examples: `references/setup-growth-and-monetization.md`.

## Honest scope (never violate)
- **The agent** designs the strategy, **drafts the group posts**, and **drafts the Page/cross-channel content
  that drives joins.**
- **WoopSocial does NOT post to Groups.** The **`FACEBOOK` platform is the Page** (no Group target) —
  WoopSocial publishes the **Page + cross-channel content that funnels people to JOIN the group.**
- **Native/human (→ `community-management` + `crisis-and-moderation`):** in-group **posting, admin, membership
  questions, moderation, Group analytics.**
- **No bulk-poster/automation blasting** (ToS/ban risk); **no fake members/bots**; **value-first, not
  promotion-first** (no selling the first 30 days); **respond, don't post-and-ghost**; **quality growth over
  invite blasts**; **never fabricate metrics or revenue.** (Scope, distinctions + connections: `references/
  scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**facebook-groups (this)** = the Groups-as-organic-surface STRATEGY (the community asset, 10–30× reach,
value-first growth + monetization) · **facebook-strategy** = the FB Page/account play (REACH — the Page funnels
here) · **community-management** = the cross-platform engagement/moderation ROUTINE (the in-group execution
runs here) · **crisis-and-moderation** = moderation/crisis · **lead-magnets-and-funnels**/
**creator-monetization** = the funnel/monetization the group feeds.

## Where this connects
Reads first: **brand-profile**, **goals-and-kpis**. Routes execution to: **community-management** (in-group
engagement + admin), **crisis-and-moderation** (moderation), **reply-and-comment-writer** (the replies).
Funnels from/to: **facebook-strategy** (the Page that drives joins — what WoopSocial publishes),
**lead-magnets-and-funnels**/**email-and-newsletter** (capture via membership questions),
**creator-monetization** (offers to the warm audience), **link-in-bio-and-traffic** (the join link),
**caption-writer**/**reels-script**/**nano-banana** (the Page + group content). Publishes via:
**scheduling-and-queue → WoopSocial** — the **Page + cross-channel join-funnel content only** (the group is
native). Measures with: native **Group Insights** + **analytics-and-reporting** (acceptance, retention, engaged
members). In-group posting, admin, moderation + analytics stay native/human.

## Definition of done
A niche, keyword-rich, Private (Visible) group positioned as a community asset (with the 10–30× Page-reach case
made honestly and membership questions/rules advised); a two-way daily engagement plan (polls, short video,
first-30–60-min responses, no day-one selling, no post-and-ghost) with the in-group execution routed to
community-management + crisis-and-moderation; a quality-growth plan (email/social invites, admin partnerships, a
lead magnet, ads to the join link, genuine cross-posting — not automation/bots — at 200–500/month); a
value-first monetization ladder; the Page + cross-channel join-funnel content published via WoopSocial while
in-group posting/admin/moderation/analytics stay native; no bulk-automation, no fake members, no fabricated
metrics or revenue; correctly distinguished from facebook-strategy and community-management.