app-store-optimization · dpearson2699 — Claude Code skill: how to install
Structures App Store Connect metadata to improve organic search ranking and download conversion. It balances keywords across titles, subtitles, and the indexed keyword field.
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a claude-codeWhat app-store-optimization does
This skill guides metadata formatting according to App Store Connect constraints. It reserves 30 characters each for the title and subtitle, plus 100 UTF-8 bytes for the keyword field. Rules eliminate spaces after commas. The framework forbids repeating words between fields, avoids duplicate singular or plural forms, and omits the primary category since Apple indexes it automatically. Descriptions are formatted as conversion copy without markdown, using Unicode bullets across a hook, feature highlights, social proof, and a call to action.
Work boundaries remain strict. The skill covers discoverability, 170-character promotional text, Custom Product Pages, In-App Events, and review prompts via RequestReviewAction or AppStore.requestReview. App Store guideline compliance, ATT dialog copy, and privacy manifests belong to app-store-review, while billing logic stays in storekit. Submitting compliance questions to this skill will route you elsewhere.
What it helps with
- distribute high-value search terms between the app name and subtitle
- pack the 100-byte keyword field without spaces or duplicate category names
- write plain-text App Store descriptions with Unicode bullets and a four-part structure
- draft promotional text within the 170-character limit for seasonal updates
- time in-app review prompts using
AppStore.requestRevieworRequestReviewAction
Example prompts for the agent
- Map out my keywords across the app title, subtitle, and keyword field without overlapping words
- Draft a four-part App Store description with bullet points using Unicode symbols
- Write 170-character promotional text highlighting our latest in-app event
How to install app-store-optimization
1Skills CLI (Vercel)
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a claude-code2Manually: put the files in place
~/.claude/skills/app-store-optimization/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/app-store-optimization/
1Skills CLI (Vercel)
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a codex2Manually: put the files in place
.agents/skills/app-store-optimization/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a cursor2Manually: put the files in place
.cursor/skills/app-store-optimization/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install dpearson2699/swift-ios-skills app-store-optimization2Manually: put the files in place
.github/skills/app-store-optimization/SKILL.md1Skills CLI (Vercel)
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a gemini-cli2Platform CLI
gemini skills install https://github.com/dpearson2699/swift-ios-skills --path skills/app-store-optimizationManually: put the files in place
.devin/skills/app-store-optimization/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about app-store-optimization
How do I install app-store-optimization in Claude Code?
Run npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a claude-code in your terminal.
What does app-store-optimization do?
It provides structured rules for App Store keyword placement, copy formatting, Custom Product Pages, and conversion optimization without violating character limits.
How does app-store-optimization differ from app-store-review?
This skill focuses on search visibility, keyword allocation, and conversion copywriting. Review guidelines, rejection risks, ATT wording, and privacy manifests belong to app-store-review.
Similar skills
Everything for Mobile →app-store-optimization by other authors comes first.