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brand-writer — Claude Code skill: what it does, how to install

brand-writer drafts and reviews developer-facing copy in Zed’s voice, with facts and technical clarity ahead of sales language. Use it for product pages, docs, and announcements.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add zed-industries/zed --skill brand-writer -a claude-code
Open on GitHub

What brand-writer does

brand-writer helps draft copy for developers and review existing text against Zed’s brand voice. It puts factual information and technical explanation first, then uses context about the feature, audience, and format to shape the draft. The skill can ask clarifying questions before writing.

Its workflow marks factual claims in an initial draft, checks the result against criteria such as technical grounding and information priority, and rewrites sections that need work. The available tools are Read, Write, Edit, Glob, Grep, AskUserQuestion, and WebFetch. The supplied source is truncated, so this description does not extend the workflow beyond the included steps.

Because WebFetch is available, check that external research is appropriate for the copy you want to produce. Invoke the skill as /brand-writer, pass a writing brief, or use its review form for existing copy.

What it helps with

  • draft homepage copy for a product
  • review existing text for brand fit
  • explain a technical feature without sales language
  • mark factual claims before editing

Example prompts for the agent

  • `/brand-writer` Write product-page copy for a new developer feature.
  • `/brand-writer "homepage hero copy"` Draft the homepage hero for developers.
  • `/brand-writer --review "paste copy"` Review this copy for fit with the brand voice.

How to install brand-writer

1Skills CLI (Vercel)

npx skills add zed-industries/zed --skill brand-writer -a claude-code

2Manually: put the files in place

~/.claude/skills/brand-writer/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/brand-writer/

From the same set2

The whole set →
humanizer zed-industries This skill asks an agent to spot common AI-writing patterns and rewrite them without changing the core meaning. Use it after drafting. Claude Code CX Codex Cursor +1 1,300installs

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Questions about brand-writer

How do I install brand-writer in Claude Code?

Run npx skills add zed-industries/zed --skill brand-writer -a claude-code, run the same command again, then use ~/.claude/skills/brand-writer/SKILL.md.

What does brand-writer do?

It drafts and reviews developer-facing copy, prioritising facts and technical explanation while checking the text against criteria for clarity, syntax, and brand voice.

Which tools does brand-writer use?

The skill can use Read, Write, Edit, Glob, Grep, AskUserQuestion, and WebFetch.

See also

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