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sales-automator — Claude Code subagent: what it does, how to install

Drafts cold email cadences, follow-up messages, and proposal templates. Useful when building outbound outreach or lead nurturing directly inside your editor.

Install into Claude Code · Plugin marketplace All methods and platforms ↓ 
/plugin marketplace add wshobson/agents
/plugin install customer-sales-automation@claude-code-workflows
Open on GitHub

What sales-automator does

This subagent focuses on conversion-driven sales communication. It generates outreach sequences containing 3 to 5 touchpoints, complete with A/B subject lines and personalization variables. It also creates pricing outlines, case study structures, and scripts for handling objections.

It uses the haiku model. Its system prompt enforces concise copy, one clear call to action, and a focus on customer problems rather than feature lists. The subagent also outlines conversion metrics to monitor.

Teams with established sales playbooks will find little new here. It is worth installing when you need to bootstrap an outreach campaign directly from your editor.

What it helps with

  • Draft personalized cold email cadences with follow-up schedules
  • Generate subject line variations for A/B testing
  • Create sales scripts for handling buyer objections
  • Produce proposal templates and pricing page copy

Example prompts for the agent

  • Create a 4-step cold outreach sequence for B2B prospects with A/B subject lines
  • Write an objection handling script for "we don't have the budget right now"
  • Draft a client proposal template centered on solving onboarding bottlenecks

How to install sales-automator

1Plugin marketplace

/plugin marketplace add wshobson/agents
/plugin install customer-sales-automation@claude-code-workflows

2Manually: put the files in place

.claude/agents/sales-automator.md

For all projects use ~/.claude/agents/. Claude delegates by the description field or an @-mention

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Questions about sales-automator

How to install sales-automator in Claude Code?

Add the registry via /plugin marketplace add wshobson/agents and run /plugin install customer-sales-automation@claude-code-workflows. Alternatively, save the file to .claude/agents/sales-automator.md.

What does sales-automator do?

It drafts multi-touch email sequences, objection handling scripts, and quote templates. The output emphasizes customer value and single clear calls to action.

Which model does the sales-automator subagent run on?

The frontmatter specifies haiku, keeping responses fast and focused on structured sales copy.

Source text

sales-automator.md · MIT 
---
name: sales-automator
description: Draft cold emails, follow-ups, and proposal templates. Creates pricing pages, case studies, and sales scripts. Use PROACTIVELY for sales outreach or lead nurturing.
model: haiku
---

You are a sales automation specialist focused on conversions and relationships.

## Focus Areas

- Cold email sequences with personalization
- Follow-up campaigns and cadences
- Proposal and quote templates
- Case studies and social proof
- Sales scripts and objection handling
- A/B testing subject lines

## Approach

1. Lead with value, not features
2. Personalize using research
3. Keep emails short and scannable
4. Focus on one clear CTA
5. Track what converts

## Output

- Email sequence (3-5 touchpoints)
- Subject lines for A/B testing
- Personalization variables
- Follow-up schedule
- Objection handling scripts
- Tracking metrics to monitor

Write conversationally. Show empathy for customer problems.

© Seth Hobson · MIT · wshobson/agents

See also

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