Aristocrat Interactive has launched Massachusetts' first iLottery platform, integrating NeoSphere, NeoDraw, Neo Cube and NeoEngage technologies with a portfolio of eInstant games and draw-based lotteries.
The rollout includes the industry's first online Timber Wolf eInstant slot, bringing Aristocrat's land-based brand into the digital channel. Beyond game content, the supplier provides managed services covering marketing, CRM, analytics, compliance, player support and responsible gaming tools.
'This is a step toward modernising our operations and improving the player experience,' said Massachusetts State Lottery executive director Mark William Bracken. The programme is designed to maximise state revenue directed to early education and childcare initiatives. Aristocrat Interactive chief executive Dylan Slaney called the partnership with one of the world's most respected lotteries 'a landmark moment'.
The launch strengthens Aristocrat Interactive's position as a leading North American iLottery provider. The company operates in Michigan, New Hampshire, Alberta, North Carolina, Virginia and West Virginia.
