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Bally’s Intralot speeds up UK online growth under 40% duty as evoke deal slips to 2027

Our write-up of a story first reported by CasinoBeats

Bally’s Intralot speeds up UK online growth under 40% duty as evoke deal slips to 2027

Bally's Intralot accelerated UK online growth in the third quarter of 2026, recovering more than half the hit from Remote Gaming Duty rising from 21% to 40%. Growth picked up each quarter: first quarter saw 10.5% in constant currency, second quarter already reflected the higher rate.

The UK generates about 64% of group revenue. Over nine months the duty cost €68m in adjusted EBITDA, but the company clawed back 55% of the third-quarter loss through revenue growth, tighter marketing spend and cost control. Third-quarter adjusted EBITDA reached €88.9m, up from €29.9m a year earlier. Nine-month EBITDA came to €273.6m against €90.1m in the same period of 2025.

Nine-month group revenue was €830.3m. Bally's International Interactive, which includes Gamesys, contributed €579.2m. Spain posted record growth, revenue rising 18.9% to €13.3m. The company says it gained UK market share as rivals cut marketing budgets.

Legacy business shows mixed results. B2B revenue fell 8.1% to €191m over nine months, mainly from lower US lottery income. B2C revenue moved the other way, up 7.1% to €60.1m.

The evoke takeover has slipped to 2027. Under terms agreed 5 June 2026, evoke shareholders get 0.537 new Intralot shares per evoke share, valuing William Hill's owner at £243.1m — a 77% premium to the 17 April closing price. Completion waits on gambling regulator approval and a Gibraltar court hearing. Bally's Intralot expects £180m in pre-tax cost and capex savings over the first two years after closing.

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