RuStore's advertising inventory doubled over the past year, while the number of advertisers on the platform grew 72% in the same period.
The figures point to demand keeping pace with supply. The platform expanded the volume of available placements, and the advertiser base grew proportionally — suggesting the new inventory was absorbed rather than left idle.
For buyers working with mobile traffic, more advertisers competing for the same placements typically pushes CPMs up and sharpens targeting options. RuStore is becoming a denser marketplace. Those who entered early on low rates will find conditions have shifted; those looking for a developed ecosystem with broader segmentation options will find more to work with.
Taken together, the inventory growth and the advertiser increase indicate the platform is developing on both the supply and demand sides. Rates and placement terms from a year ago are unlikely to reflect current conditions.
