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social-media-monitor — Claude Code skill: social listening setup

A skill that sets up social listening for an e-commerce brand: brand mentions, competitor activity and trends across Reddit, TikTok, Instagram, Twitter/X and YouTube.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓
npx skills add nexscope-ai/eCommerce-Skills --skill social-media-monitor -a claude-code
Open on GitHub

What social-media-monitor does

This skill builds a social listening workflow for an online store. It helps you define keywords and hashtags, pick a monitoring strategy per platform, and track what competitors and influencers are doing. There is a separate section on spotting a crisis early and framing a response.

It runs in steps. First it pulls the product, platforms, current situation and goals out of your message. Then it asks one follow-up question in multiple-choice form, where short answers like "1b 2c 3a" are fine. Analysis follows using the built-in methodology, and the output is structured: a summary of findings, specific data points and benchmarks, and prioritized action items. Estimates based on incomplete data get flagged with ⚠️.

The skill is listed for Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay and BigCommerce. Installation goes through npx skills add with a flag for your platform. Behind a proxy or a private mirror, set that up in your environment or the tool's config file rather than on the install line.

What it helps with

  • set up brand mention tracking on Reddit and TikTok
  • watch what three competitors post and where
  • split listening strategy by platform instead of one blanket query
  • catch early crisis signals and prepare a response
  • find user-generated content worth reposting

Example prompts for the agent

  • Set up social media monitoring for my skincare brand. I want to track mentions on TikTok, Instagram, and Reddit. Also monitor 3 competitors.
  • Build a keyword and hashtag list for tracking mentions on Twitter/X and YouTube.
  • How do I track sentiment on mentions and spot a crisis early?

How to install social-media-monitor

1Skills CLI (Vercel)

npx skills add nexscope-ai/eCommerce-Skills --skill social-media-monitor -a claude-code

2Manually: put the files in place

~/.claude/skills/social-media-monitor/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/social-media-monitor/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about social-media-monitor

How do I install social-media-monitor in Claude?

Run npx skills add nexscope-ai/eCommerce-Skills --skill social-media-monitor -a claude-code. The skill lands at ~/.claude/skills/social-media-monitor/SKILL.md.

What does social-media-monitor do?

It sets up social listening for an e-commerce brand: keywords and hashtags, a per-platform strategy, competitor and influencer tracking, and crisis detection. Output is a structured report with prioritized actions.

Which platforms and stores does the skill cover?

Monitoring is listed for Reddit, TikTok, Instagram, Twitter/X and YouTube. Supported store platforms include Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay and BigCommerce.

Source text

SKILL.md · MIT
---
name: social-media-monitor
description: "Monitor social media mentions, trends, and competitor activity for e-commerce brands. Set up listening workflows across Reddit, TikTok, Instagram, Twitter/X, and YouTube."
metadata:
  nexscope:
    emoji: "📱"
    category: ecommerce
---

# Social Media Monitor 📱

Monitor social media mentions, trends, and competitor activity for e-commerce brands. Set up listening workflows across Reddit, TikTok, Instagram, Twitter/X, and YouTube.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill social-media-monitor -g
```

## Usage

```
Set up social media monitoring for my skincare brand. I want to track mentions on TikTok, Instagram, and Reddit. Also monitor 3 competitors.
```

## Capabilities

- Social listening keyword and hashtag setup
- Platform-specific monitoring strategy (Reddit, TikTok, Instagram, Twitter, YouTube)
- Sentiment tracking methodology
- Competitor social media activity tracking
- Influencer mention detection
- Crisis detection and response framework
- UGC (user-generated content) discovery for marketing

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

© nexscope-ai · MIT · nexscope-ai/eCommerce-Skills

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