podcast-marketing · kostja94 — Claude Code skill for podcast strategy and SEO
Walks a podcast from planning to promotion: niche, episode formats, distribution, SEO and repurposing. Useful when the show exists but nobody hears it.
npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-code
npx skills add kostja94/marketing-skills --skill podcast -a claude-codeWhat podcast-marketing does
The skill sorts a podcast into stages: planning, launching, growing. It asks about format (interview, solo, co-hosted, narrative), niche and goals — downloads, authority, lead gen, repurposing — then builds a strategy, an SEO checklist and a launch checklist.
A separate section covers the fact that search engines cannot listen to audio. So the work leans on text: transcripts, keyword-rich show notes, titles under 60 characters, episode descriptions written for voice search. For rich results it points at PodcastEpisode and PodcastSeries schema, and hands implementation to the schema-markup skill.
You also get discovery channels with their shares (search engines, podcast apps, social media, word of mouth), cross-promotion through feed drops and guest spots, and repurposing into clips, blog posts, a newsletter and quotes. Show notes are out of scope: the skill redirects those to article-content, so don't expect it to draft episode copy for you.
What it helps with
- pick a niche and listener persona before recording episode one
- assemble an SEO checklist from transcripts, show notes and titles
- spread distribution across search engines, podcast apps and social
- arrange feed drops with podcasts of a similar size
- turn one episode into clips, a blog post and a newsletter
Example prompts for the agent
- help me plan a podcast launch about dev tools: niche, format, distribution
- build an SEO checklist for my episodes: transcripts, show notes, PodcastEpisode schema
- how do I repurpose my podcast into clips and a newsletter
How to install podcast-marketing
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-codenpx skills add kostja94/marketing-skills --skill podcast -a claude-code2Manually: put the files in place
~/.claude/skills/podcast/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/podcast/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill podcast -a codex2Manually: put the files in place
.agents/skills/podcast/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill podcast -a cursor2Manually: put the files in place
.cursor/skills/podcast/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install kostja94/marketing-skills podcast2Manually: put the files in place
.github/skills/podcast/SKILL.md1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill podcast -a gemini-cli2Platform CLI
gemini skills install https://github.com/kostja94/marketing-skills --path skills/content/podcastManually: put the files in place
.devin/skills/podcast/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill podcast -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about podcast-marketing
How do I install podcast-marketing in Claude?
Run npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-code. The skill file lands at ~/.claude/skills/podcast/SKILL.md.
What does podcast-marketing do?
It guides podcast strategy — stage, format, niche, goals — and hands you checklists for SEO, launch and repurposing.
How is it different from article-content?
It does not write show notes; it points you to article-content for those. Its own job is podcast strategy, distribution and SEO.
Source text
SKILL.md · MIT
--- name: podcast-marketing description: When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content. metadata: version: 1.0.1 --- # Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. Identify: 1. **Stage**: Planning, launching, growing 2. **Format**: Interview, solo, co-hosted, narrative 3. **Niche**: Target audience, listener personas 4. **Goals**: Downloads, authority, lead gen, repurposing ## Content Strategy | Element | Guideline | |---------|-----------| | **Niche focus** | Define audience through listener personas; tailored content cuts through noise | | **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency | | **Episode structure** | Intro, main content, CTA; consistent format aids retention | ## Distribution & Discovery | Channel | Share | Optimization | |---------|-------|---------------| | **Search engines** | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions | | **Podcast apps** | ~28% | Title, description, cover art; category selection | | **Social media** | ~24% | Clips, quotes, repurposed content | | **Word-of-mouth** | ~16% | Cross-promotion, guest appearances | **Multi-channel**: Repurpose across platforms to multiply discovery surface. ## SEO for Podcasts Search engines cannot listen to audio. Text-based content is essential: | Element | Guideline | |---------|-----------| | **Transcripts** | Full or key-moment transcripts; indexable, accessible | | **Show notes** | SEO-optimized; pull organic search traffic; include keywords naturally | | **Titles** | ≤60 chars; keywords; engaging language | | **Descriptions** | Episode-specific; keywords; voice-search friendly | | **Backlinks** | Build links to show notes, guest posts, directory listings | **Schema**: Use **PodcastEpisode** and **PodcastSeries** for rich results. See **schema-markup** for implementation. ## Cross-Promotion & Partnerships | Tactic | Use | |--------|-----| | **Feed drops** | Swap episodes with similar-sized podcasts | | **Ad swaps** | Promote each other's shows | | **Guest appearances** | Tap into pre-existing engaged audiences | ## Repurposing | Format | Use | |--------|-----| | **Clips** | Short-form for social (TikTok, YouTube Shorts, X) | | **Blog posts** | Expand show notes; pillar content | | **Newsletter** | Episode summaries, key takeaways | | **Quotes** | Pull quotable moments for social | ## Output Format - **Strategy** (niche, format, distribution mix) - **SEO checklist** (transcripts, show notes, schema) - **Launch checklist** (cover art, description, category, RSS) - **Repurposing plan** (clips, blog, newsletter) ## Related Skills - **schema-markup**: PodcastEpisode, PodcastSeries schema - **video-marketing**: Video content; podcast-to-video repurposing - **copywriting**: Show notes, episode descriptions, social copy - **content-marketing**: Content strategy, repurposing framework - **youtube-seo**: If publishing podcast to YouTube
© kostja94 · MIT · kostja94/marketing-skills
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