native-ads — Claude Code skill: native ads on Taboola and Outbrain
Walks you through native ad campaigns on Taboola, Outbrain and similar networks. Useful when you want traffic or leads from content recommendation feeds.
npx skills add kostja94/marketing-skills --skill native-ads -a claude-codeWhat native-ads does
The skill covers native advertising on Taboola, Outbrain and content recommendation networks. Native units sit alongside publisher content and pull roughly 18% higher CTR than display banners. Inside are platform notes, creative and copy rules, and a top-funnel focus.
It starts by asking for the goal (traffic, leads, brand), the content format and the budget. On budget it names a $500–1,000 minimum and calls $5,000+ the better place to be. Then come the tables: Taboola with 500M+ daily impressions and AI matching, Outbrain with major publishers. Pricing sits at CPC $0.10–0.30 and CPM $1–3 on average.
For testing it suggests combinations — 3 headlines × 3 images = 9 variants run together. Images should differ in style: headshot, product, illustration. Copy has to match what the reader lands on, because clickbait breaks the campaign and networks do not forgive it. Output is 2–3 headline options, image guidance, landing page alignment and a budget recommendation.
What it helps with
- plan a first native ad campaign
- build 9 creative variants for a test
- write headlines that avoid clickbait
- check ad copy against the landing page
- size a budget for Taboola or Outbrain
Example prompts for the agent
- help me launch native ads on Taboola
- put together headline and image variants for testing
- check whether my ad copy matches the landing page
How to install native-ads
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill native-ads -a claude-code2Manually: put the files in place
~/.claude/skills/native-ads/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/native-ads/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill native-ads -a codex2Manually: put the files in place
.agents/skills/native-ads/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill native-ads -a cursor2Manually: put the files in place
.cursor/skills/native-ads/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install kostja94/marketing-skills native-ads2Manually: put the files in place
.github/skills/native-ads/SKILL.md1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill native-ads -a gemini-cli2Platform CLI
gemini skills install https://github.com/kostja94/marketing-skills --path skills/paid-ads/formats/native-adsManually: put the files in place
.devin/skills/native-ads/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill native-ads -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about native-ads
How do I install native-ads in Claude?
Run npx skills add kostja94/marketing-skills --skill native-ads -a claude-code. The skill file then lands at ~/.claude/skills/native-ads/SKILL.md.
What does native-ads do?
It guides native ad setup on Taboola, Outbrain and recommendation networks: goals, budget, creatives, copy. You get headline options, image guidance and a budget recommendation.
How is native-ads different from paid-ads-strategy?
native-ads handles one format — native units and how to test them. Channel selection and overall strategy live in paid-ads-strategy.
Source text
SKILL.md · MIT
--- name: native-ads description: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy. metadata: version: 1.0.1 --- # Paid Ads: Native Ads Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+ ## Platform Overview | Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content | **Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg. ## Creative Testing | Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images = 9 variants; test together | | **Image variety** | Headshot, product, illustration—distinct styles | | **Advertorials** | Test length, tone, aggressiveness; no universal formula | ## Copywriting Guidelines | Rule | Guideline | |------|-----------| | **Honest** | Avoid clickbait; match copy to content | | **Format** | Match character limits; respect UX per format | | **Tone** | Soft-sell; nurture, don't push | ## Funnel Focus Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach. ## Output Format - **Headline** options (2–3) - **Image** guidance - **Landing page** alignment - **Budget** recommendation ## Related Skills - **display-ads**: Display vs native; programmatic - **copywriting**: Headline, ad copy - **landing-page-generator**: Landing page for native traffic - **paid-ads-strategy**: Channel selection
© kostja94 · MIT · kostja94/marketing-skills
