media-publishing — Claude Code skill: what it does, how to install
Guides UI motion design for news websites, digital magazines, and reader apps based on Disney's 12 animation principles.
npx skills add dylantarre/animation-principles --skill media-publishing -a claude-codeWhat media-publishing does
This skill guides agents when styling animations for editorial apps and content platforms. Its central rule is readability: motion must remain discreet so readers focus on the journalism rather than the interface effects.
The skill sets explicit durations and easing curves. Page transitions run at 300ms with ease-in-out, image reveals and menu drawers use 250ms with ease-out, while micro-interactions like scroll indicators take 150ms. Exaggeration is deliberately avoided because news layouts require credibility. High-energy motion is reserved strictly for breaking news alerts.
Other patterns include skeletons for initial article loading, background parallax that glides slower than text, and staggered article cards where images load before headlines appear.
What it helps with
- set standard transition durations and easing curves for editorial web pages
- design subtle tactile feedback for bookmark and share actions
- configure staggered loading sequences for article cards and images
- implement readable parallax where background movement stays slower than text
Example prompts for the agent
- Apply media-publishing timing standards to our article modal transition
- Create a subtle skeleton shimmer for our news feed card loading state
- Design the scroll indicator animation using the recommended 150ms ease-out curve
How to install media-publishing
1Skills CLI (Vercel)
npx skills add dylantarre/animation-principles --skill media-publishing -a claude-code2Manually: put the files in place
~/.claude/skills/media-publishing/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/media-publishing/
1Skills CLI (Vercel)
npx skills add dylantarre/animation-principles --skill media-publishing -a codex2Manually: put the files in place
.agents/skills/media-publishing/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add dylantarre/animation-principles --skill media-publishing -a cursor2Manually: put the files in place
.cursor/skills/media-publishing/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install dylantarre/animation-principles media-publishing2Manually: put the files in place
.github/skills/media-publishing/SKILL.md1Skills CLI (Vercel)
npx skills add dylantarre/animation-principles --skill media-publishing -a gemini-cli2Platform CLI
gemini skills install https://github.com/dylantarre/animation-principles --path skills/08-by-industry/media-publishingManually: put the files in place
.devin/skills/media-publishing/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add dylantarre/animation-principles --skill media-publishing -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about media-publishing
How do I install media-publishing in Claude Code?
Run npx skills add dylantarre/animation-principles --skill media-publishing -a claude-code. The skill definition file is placed at ~/.claude/skills/media-publishing/SKILL.md.
What timing values does media-publishing enforce?
It defines 300ms for page transitions, 250ms for opening menus and loading images, 200ms for share actions, and 150ms for scroll progress indicators.
Why does this skill minimize exaggeration?
News outlets and publishing platforms depend on editorial authority. Dramatic visual effects are restricted to avoid distracting readers, with exceptions made only for breaking news.
Source text
SKILL.md · MIT
--- name: media-publishing description: Use when designing animations for news sites, content platforms, publishing apps, or media consumption experiences --- # Media & Publishing Animation Principles Apply Disney's 12 principles to create immersive reading experiences that enhance content without distracting from it. ## The 12 Principles Applied ### 1. Squash & Stretch - **Very Minimal**: Content is serious, not playful - **Bookmark Icon**: Subtle press feedback - **Share Buttons**: Light tactile response ### 2. Anticipation - **Article Load**: Skeleton hints at content structure - **Image Reveal**: Brief preparation before full quality - **Next Story**: Preview of upcoming content ### 3. Staging - **Content First**: Article text is always primary - **Media Integration**: Images/video support, not distract - **Navigation**: Minimal, reveals on scroll ### 4. Straight Ahead & Pose to Pose - **Reading Scroll**: Continuous smooth flow (straight ahead) - **Section Navigation**: Jump to defined sections (pose to pose) - **Slideshows**: Clear frame transitions ### 5. Follow Through & Overlapping Action - **Parallax Images**: Background moves slower than text - **Pull to Refresh**: Content follows indicator - **Article Cards**: Image loads, then headline appears ### 6. Slow In & Slow Out - **Page Transitions**: Smooth, never jarring reading - **Modal Opens**: Comfortable 300-350ms - **Menu Reveals**: Elegant ease-in-out ### 7. Arc - **Scroll Progress**: Curved indicator paths - **Share Sheet**: Options arc into view - **Swipe Navigation**: Natural curved gestures ### 8. Secondary Action - **Save Article**: Subtle confirmation animation - **Loading Images**: Shimmer while fetching - **Audio Player**: Waveform while playing ### 9. Timing - **Unobtrusive**: 200-300ms standard transitions - **Reading Flow**: Never interrupt consumption - **Interactive Elements**: Quick 150ms feedback ### 10. Exaggeration - **Avoid Mostly**: News/content requires credibility - **Breaking News**: Appropriate urgency only - **Feature Stories**: Subtle dramatic reveals ### 11. Solid Drawing - **Typography Excellence**: Perfect text rendering - **Image Quality**: Crisp media at all sizes - **Layout Consistency**: Reliable grid systems ### 12. Appeal - **Elegant Restraint**: Premium publication feel - **Brand Voice**: Motion matches editorial tone - **Readability Focus**: Animations serve content ## Industry Timing Standards | Action | Duration | Easing | |--------|----------|--------| | Page Transition | 300ms | ease-in-out | | Image Load | 250ms | ease-out | | Menu Open | 250ms | ease-out | | Share Action | 200ms | ease-out | | Scroll Indicator | 150ms | ease-out | ## Key Principle The content is king. All animation exists to enhance readability and content discovery, never to showcase design. Motion should feel invisible while reading.
© dylantarre · MIT · dylantarre/animation-principles
