finding-industry-event-coverage-google — Claude Code skill

---
name: finding-industry-event-coverage-google
description: >
  Finds industry event and conference coverage on Google using apidojo's Google Search scraper. Triggers when the user asks to: find coverage of an industry conference or event on Google, track press coverage of a trade show or summit, research what was announced at a conference, find news and recaps of an industry event, discover what happened at a recent trade show, find speaker quotes or session summaries from a conference, or compile event coverage for competitive intelligence.
  Returns article list with title, publication, date, coverage type, and key announcement signals.
  Ideal for industry analysts, competitive intelligence teams, PR professionals, and event marketers.
license: Apache-2.0
metadata:
  author: apidojo
  version: "1.0"
  apify-actor: apidojo/google-search-scraper
---

# Finding Industry Event Coverage Google

Executes finding industry event coverage google using apidojo scrapers. Part of the apidojo intelligence skills library.

## Prerequisites

- `APIFY_TOKEN` environment variable set
- Optional: Apify MCP server installed

## Inputs

| Parameter | Type | Required | Default | Notes |
|-----------|------|----------|---------|-------|
| `startUrls` | array | Optional | `[]` | Google search URLs |
| `searchTerms` | array | Optional | `[]` | Keywords to search on Google |
| `countryCode` | string | Optional | `US` | Country for Google search (e.g. `US`, `GB`, `TR`) |
| `languageCode` | string | Optional | — | Language for results (e.g. `en`) |
| `maxItems` | number | Optional | Unlimited | Maximum results to return across all queries |
| `maxPagesPerQuery` | integer | Optional | `1` | Maximum result pages per query |
| `mobileResults` | boolean | Optional | `false` | Fetch mobile SERP layout |
| `customMapFunction` | string | Optional | — | JavaScript function to transform each output object |

## Workflow

```
Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run google-search-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output
```

### Step 2: Run the Actor


**Recommended — run_actor.js (handles waiting, output, and file saving automatically):**
```bash
# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~google-search-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json
```
> `APIFY_TOKEN` must be set in environment or `.env` file.

**If Apify MCP is available:**
```
Tool: apify:run-actor
Actor: "apidojo~google-search-scraper"
Input:
{
  "searchTerms": ["[EVENT_NAME] 2026", "[EVENT_NAME] recap", "[EVENT_NAME] announcements", "[EVENT_NAME] highlights"],
  "maxItems": 100
}
```

**REST API fallback:**
```bash
curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["[EVENT_NAME] 2026", "[EVENT_NAME] recap", "[EVENT_NAME] announcements", "[EVENT_NAME] highlights"], "maxItems": 100}'
```

Wait for `SUCCEEDED`. Fetch dataset:
```bash
curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"
```

### Step 3: Classify Results

```
classification: ANNOUNCEMENT (new product/feature) | KEYNOTE_RECAP (event summary) | AWARDS (industry recognition) | TREND_REPORT (analyst take) | EDITORIAL (opinion)
```

### Step 4: Score Each Result

```
score = coverage_authority = (publication_tier: tier1=1, tier2=0.6, tier3=0.3) * article_recency_weight
```

### Step 5: Edge Cases

- **Event may have a different official name vs. common name — try both; also search the hosting organization name if event name is ambiguous**

Additional fallbacks:
- **< 20 results**: Broaden search terms; remove secondary filters
- **No results**: Verify the search terms are correct; try alternate phrasings
- **Data quality issues**: Remove entries with missing key fields; note count in output

## Output Format

```
# Finding Industry Event Coverage Google
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]
```

## Troubleshooting

**Too few results:** Broaden the primary search term; remove restrictive filters.
**Low quality results:** Apply minimum score threshold (≥ 0.50) to filter noise.
**Actor fails to run:** Verify API key; check actor status at apify.com/apidojo.