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developer-sandbox — Claude Code skill: playgrounds and demos

Walks you through building an interactive playground where developers try the product with no signup. Useful when curious visitors need to become active users.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓
npx skills add jonathimer/devmarketing-skills --skill developer-sandbox -a claude-code
Open on GitHub

What developer-sandbox does

The skill covers playground architecture, ready-made examples, embedding, gating choices and the path from a first try to a signup. Its first principle is blunt: something meaningful has to appear within seconds of landing, not an empty editor asking people to type. Complexity then grows in steps, from a one-click demo up to a mini-app that imports your SDK.

Examples get their own section. Pick ones that show the core value, solve a problem developers actually have, and run untouched. There is a checklist for that. Embedding is spelled out too: a small script, lazy loading until the widget scrolls into view, configurable height, light and dark themes, read-only or editable modes.

On gating, the skill separates what stays open from what needs an account, and describes opening access in stages. Results should come from the real API with sandbox credentials, so those credentials and rate limits have to exist before launch — otherwise the demo either fails or hits a wall. The skill leans on a companion one, developer-audience-context, to work out what a developer wants to verify before signing up.

What it helps with

  • design a playground that proves product value in the first seconds
  • pick code examples that run without edits
  • embed a live demo in docs or a blog post
  • decide which features stay open and which need an account
  • turn a product trial into an account signup

Example prompts for the agent

  • Design an interactive playground for our API: what goes on the first screen and which examples to preload
  • Suggest what to leave ungated and what to gate, and how the path to signup should work
  • How do I embed the demo in our docs page so it loads only when it scrolls into view

How to install developer-sandbox

1Skills CLI (Vercel)

npx skills add jonathimer/devmarketing-skills --skill developer-sandbox -a claude-code

2Manually: put the files in place

~/.claude/skills/developer-sandbox/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/developer-sandbox/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about developer-sandbox

How do I install developer-sandbox in Claude Code?

Run npx skills add jonathimer/devmarketing-skills --skill developer-sandbox -a claude-code. The skill file lands at ~/.claude/skills/developer-sandbox/SKILL.md.

What does developer-sandbox do?

It helps you plan and build an interactive playground: architecture, preloaded examples, embedding, access rules and converting visitors into signups.

Which skill does it work with?

developer-audience-context — it helps establish what a developer wants to check before signing up and the smallest experience that already shows value.

Source text

SKILL.md · MIT
---
name: developer-sandbox
description: |
  Design and build interactive playgrounds that let developers experience your product without commitment. This skill covers playground architecture, pre-populated examples, embedding strategies, gating decisions, and converting playground users to signups.

  Trigger phrases: "developer sandbox", "API playground", "interactive playground", "try it now", "demo environment", "code playground", "live examples", "embedded playground", "developer trial", "sandbox conversion", "playground design"
metadata:
  version: 1.0.0
---

# Interactive Playgrounds and Demo Environments

Let developers experience your product before they commit. A great playground removes the biggest barrier to adoption: uncertainty about whether your product solves their problem.

## Overview

Developer playgrounds serve multiple purposes:
- **Evaluation**: Let developers test before investing setup time
- **Learning**: Interactive environment for understanding concepts
- **Marketing**: Demonstrate capabilities without sales calls
- **Support**: Reproducible environment for debugging issues

This skill covers designing playgrounds that convert curious visitors into active users.

## Before You Start

Review the **developer-audience-context** skill to understand:
- What do developers want to validate before signing up?
- What's the typical evaluation workflow in your space?
- What competing products offer playgrounds?
- What's the minimum viable experience that demonstrates value?

Your playground should answer the questions developers have when evaluating.

## Playground Design Principles

### Principle 1: Instant Gratification

Developers should see something meaningful within 10 seconds of landing.

**Good**: Page loads with a working example already running
**Bad**: Empty editor with "Type your code here" placeholder

```html
<!-- Good: Pre-loaded, running example -->
<div class="playground">
  <div class="editor">
    <pre><code>// Analyze sentiment of this text
const result = await api.analyze("I love this product!");
console.log(result.sentiment); // "positive"</code></pre>
  </div>
  <div class="output">
    <pre>{ "sentiment": "positive", "confidence": 0.94 }</pre>
  </div>
  <button class="run-btn">Run ▶️</button>
</div>
```

### Principle 2: Progressive Complexity

Start simple, let developers go deeper as curiosity grows.

**Level 1: One-Click Demo**
```
[Analyze Text] → See result immediately
```

**Level 2: Editable Input**
```
[Edit the text] → [Run] → See result
```

**Level 3: Full API Access**
```
Edit code → Modify parameters → See raw request/response
```

**Level 4: Full Playground**
```
Multiple files → Import SDK → Build mini-app
```

### Principle 3: Real API, Real Results

Never fake the results. Use your actual API with sandbox credentials.

**Why real matters:**
- Builds trust (not a demo, but actual product)
- Shows real performance characteristics
- Demonstrates actual error handling
- No surprises when they sign up

### Principle 4: Zero Friction

No signup required for basic playground. No installation. No configuration.

```
❌ Bad: "Sign up to try the playground"
❌ Bad: "Install our CLI to continue"
❌ Bad: "Configure your environment..."

✅ Good: Works immediately in browser
```

## Pre-Populated Examples

### Example Selection Strategy

Choose examples that:
1. **Show core value** in 30 seconds
2. **Solve real problems** developers have
3. **Demonstrate differentiation** from competitors
4. **Scale in complexity** from simple to advanced

### Example Categories

**"Hello World" Example**
- Simplest possible use of your API
- Should work with zero modification
- Proves the system is working

```javascript
// Example: Text Analysis API
const result = await api.analyze("Hello, world!");
// Output: { words: 2, characters: 13 }
```

**"Aha Moment" Example**
- Shows unique capability of your product
- Creates the "wow, that was easy" reaction
- This is your most important example

```javascript
// Example: Shows AI doing something impressive
const result = await api.summarize(longArticle);
// Output: A perfect 3-sentence summary
```

**"Real Use Case" Examples**
- Actual scenarios developers encounter
- Shows how to solve specific problems
- Multiple examples for different use cases

```javascript
// Example 1: E-commerce - Analyze product reviews
// Example 2: Support - Classify incoming tickets
// Example 3: Social - Detect spam comments
```

**"Integration" Examples**
- Shows product working with popular tools
- Addresses "will this work with my stack?" concern

```javascript
// Example: Integration with Express.js
app.post('/analyze', async (req, res) => {
  const result = await api.analyze(req.body.text);
  res.json(result);
});
```

### Example Quality Checklist

- [ ] Example runs without modification
- [ ] Output is interesting/impressive
- [ ] Code follows language best practices
- [ ] Comments explain what's happening
- [ ] Real-world use case is obvious
- [ ] Leads to natural "what else can it do?" curiosity

## Sharing and Embedding

### Shareable Playground URLs

Enable developers to share their playground state:

```
https://playground.example.com/?code=BASE64_ENCODED_CODE
https://playground.example.com/share/abc123 (stored state)
```

**Use Cases:**
- Sharing code with teammates
- Linking from Stack Overflow answers
- Bug reports with reproduction
- Code snippets in blog posts

### Embeddable Playgrounds

Let developers embed playgrounds in their own content:

```html
<!-- Embed in documentation -->
<iframe
  src="https://playground.example.com/embed/quickstart"
  width="100%"
  height="400px"
></iframe>

<!-- Or via script tag -->
<div class="example-playground" data-example="quickstart"></div>
<script src="https://playground.example.com/embed.js"></script>
```

### Embedding Considerations

**Size and Performance:**
- Lightweight embed script (< 50KB)
- Lazy-load playground until visible
- Responsive width, configurable height

**Customization:**
- Theme options (light/dark, match host site)
- Show/hide specific UI elements
- Read-only vs. editable modes

**Attribution:**
- Subtle branding that links back
- "Powered by [Product]" footer
- "Edit in full playground" link

## Gating vs. Ungating

### When to Keep Ungated

**Ungated** (no signup required) when:
- Developers are evaluating whether to adopt
- Example demonstrates core product value
- Rate limits can prevent abuse
- Goal is top-of-funnel awareness

### When to Gate

**Gated** (require signup) when:
- Using production API resources
- Accessing personal/saved playgrounds
- Advanced features that require account
- Generating API keys for external use

### Progressive Gating Strategy

```
┌─────────────────────────────────────────────────────────┐
│ UNGATED                                                  │
│ • Run pre-built examples                                │
│ • Edit and re-run examples                              │
│ • Share playground URLs                                 │
├─────────────────────────────────────────────────────────┤
│ FREE SIGNUP                                             │
│ • Save playgrounds                                      │
│ • Get API key for external use                         │
│ • Access more examples                                  │
│ • Higher rate limits                                    │
├─────────────────────────────────────────────────────────┤
│ PAID                                                    │
│ • Production API access                                 │
│ • Team features                                         │
│ • Premium models/features                               │
└─────────────────────────────────────────────────────────┘
```

### Gating UX

When you do gate, minimize friction:

```html
<!-- Good: Non-blocking gate -->
<div class="save-prompt">
  <p>Want to save this playground?</p>
  <button onclick="signup()">Create free account</button>
  <button onclick="dismiss()">Continue without saving</button>
</div>

<!-- Bad: Blocking gate -->
<div class="modal">
  <p>Sign up to continue using the playground</p>
  <form><!-- required fields --></form>
</div>
```

## Playground to Signup Conversion

### The Conversion Funnel

```
Playground Visit
      ↓
Runs First Example (Time to first interaction)
      ↓
Modifies Example (Engagement)
      ↓
Explores More Examples (Interest)
      ↓
Hits Limitation (Trigger)
      ↓
Signs Up (Conversion)
```

### Designing Conversion Triggers

**Natural limitations** that encourage signup:

```javascript
// Rate limit message
"You've used 10/10 free playground requests today.
 Sign up for 1,000 free requests/month."

// Feature tease
"This example uses our Pro model.
 Sign up to try it free."

// Save prompt
"Your playground session will expire in 30 minutes.
 Create an account to save your work."
```

**Avoid artificial friction:**
```javascript
// Bad: Arbitrary block
"Sign up to run more than 3 examples"

// Bad: Feature that should be free
"Sign up to see request/response details"
```

### Conversion Best Practices

**Clear value proposition:**
```
┌─────────────────────────────────────────┐
│ Create a free account                   │
│                                         │
│ ✓ Get your own API key                 │
│ ✓ Save and share playgrounds           │
│ ✓ 1,000 free API calls/month           │
│                                         │
│ [Sign up with GitHub]                   │
│ [Sign up with Google]                   │
│ [Sign up with email]                    │
└─────────────────────────────────────────┘
```

**Preserve context:**
- After signup, return to the same playground state
- Pre-populate API key in their code
- Show "Next steps" relevant to what they were doing

**Measure the funnel:**
```javascript
analytics.track('playground_visit');
analytics.track('playground_first_run');
analytics.track('playground_code_edit');
analytics.track('playground_signup_prompt_shown');
analytics.track('playground_signup_started');
analytics.track('playground_signup_completed');
```

## Playground Architecture

### Client-Side Playgrounds

**Best for:**
- JavaScript/TypeScript SDKs
- Browser-based APIs
- When latency matters

**Architecture:**
```
┌──────────────────────────────────────────┐
│ Browser                                  │
│  ┌─────────────┐    ┌────────────────┐ │
│  │ Monaco      │    │ Preview/Output │ │
│  │ Editor      │ →  │ Iframe        │ │
│  └─────────────┘    └────────────────┘ │
│         ↓                    ↓          │
│  Bundler (esbuild-wasm) → Execute       │
│                              ↓          │
│                        Your API         │
└──────────────────────────────────────────┘
```

### Server-Side Playgrounds

**Best for:**
- Python, Go, Ruby, etc.
- When isolation is critical
- Complex dependencies

**Architecture:**
```
┌────────────────────────────────────────────────┐
│ Browser                                        │
│  ┌─────────────┐    ┌────────────────────┐   │
│  │ Editor      │    │ Output             │   │
│  └─────────────┘    └────────────────────┘   │
│         ↓                    ↑                │
└─────────│────────────────────│────────────────┘
          │                    │
          ↓                    │
   ┌──────────────────────────────────────┐
   │ Backend                              │
   │  ┌────────────┐    ┌─────────────┐ │
   │  │ Code       │ →  │ Sandbox     │ │
   │  │ Receiver   │    │ Container   │ │
   │  └────────────┘    └─────────────┘ │
   └──────────────────────────────────────┘
```

### Security Considerations

**Sandbox isolation:**
- Execute user code in containers
- Limit CPU, memory, network
- No filesystem access to host
- Kill runaway processes

**API protection:**
- Rate limiting per IP/session
- Sandbox-only API credentials
- Monitor for abuse patterns

**Content safety:**
- Scan generated content
- Block malicious outputs
- Log for audit

## Playground UX Components

### Essential UI Elements

```
┌─────────────────────────────────────────────────────────────┐
│ [Examples ▼] [Docs] [Share] [Sign Up]                       │
├───────────────────────────────┬─────────────────────────────┤
│                               │                             │
│  // Your code here            │  Output                     │
│  const result = await         │  {                         │
│    api.analyze("Hello");      │    "sentiment": "neutral"  │
│                               │  }                         │
│                               │                             │
│                               │                             │
├───────────────────────────────┴─────────────────────────────┤
│ [▶ Run]  [Reset]  [Copy Code]  [Copy as cURL]              │
└─────────────────────────────────────────────────────────────┘
```

### Editor Features

- Syntax highlighting
- Autocomplete for SDK methods
- Error highlighting
- Line numbers
- Multiple file support (advanced)

### Output Features

- Formatted JSON
- Collapsible nested objects
- Copy output button
- Request/response toggle
- Timing information

## Tools

### Code Editors
- **Monaco Editor**: VS Code's editor (feature-rich)
- **CodeMirror**: Lightweight, extensible
- **Ace Editor**: Long-standing, battle-tested

### Sandboxing
- **Firecracker**: Lightweight VMs
- **gVisor**: Container sandboxing
- **WebContainers**: Browser-based Node.js

### Playground Platforms
- **CodeSandbox**: Full development environments
- **StackBlitz**: WebContainer-based
- **Replit**: Multi-language support
- **Custom**: Build your own for control

### Embedding
- **iframes**: Simple but limited
- **Web Components**: Better isolation
- **Script embeds**: Most flexible

## Related Skills

- **api-onboarding**: Playground as onboarding tool
- **docs-as-marketing**: Interactive examples in documentation
- **sdk-dx**: SDK design that works in playground context
- **developer-metrics**: Measuring playground effectiveness
- **developer-audience-context**: Understanding what to demo

© jonathimer · MIT · jonathimer/devmarketing-skills

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