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claude-seo-skill — Claude Code plugin: SEO and setup

A Claude Code plugin for site audits, keyword research, content checks, schema markup, and visibility in AI search.

Install into Claude Code · Plugin marketplace All methods and platforms ↓
/plugin marketplace add anthropics/claude-plugins-community
/plugin install claude-seo-skill@claude-community
Open on GitHub

What claude-seo-skill does

claude-seo-skill adds 13 slash commands to Claude Code for SEO and AEO work. You can create a client profile, inspect a site’s technical health, score a page from 0 to 100, research keywords, and map related terms. Other commands generate JSON-LD, plan Google Business Profile posts, review competitor backlinks, and prepare monthly reports.

The plugin also checks whether a brand appears in Google AI Overviews, Perplexity, or ChatGPT. /enhance-aeo gathers questions from Google PAA, Reddit, and Quora, tests brand visibility, and builds a priority plan. Client profiles make the command set usable across multiple accounts.

Website-reading commands rely on firecrawl-cli. Install it with npm install -g firecrawl-cli, then run firecrawl login --browser. Without that login, commands that inspect a site cannot read its pages.

What it helps with

  • run a technical health check on a website
  • group search terms by topic and intent
  • score an individual page for SEO issues
  • create JSON-LD for a page
  • check brand presence in AI search

Example prompts for the agent

  • Set up a client named "Joe's Plumbing" with /new-client.
  • Run a site health check with /audit https://mywebsite.com.
  • Research local terms for an emergency plumber using /keywords "emergency plumber austin" --local.

How to install claude-seo-skill

Plugin marketplace

/plugin marketplace add anthropics/claude-plugins-community
/plugin install claude-seo-skill@claude-community

Step by step, with commands for each platform: Claude Code plugins: marketplaces, installing, and building your own

Questions about claude-seo-skill

How do I install claude-seo-skill in Claude Code?

Run /plugin marketplace add anthropics/claude-plugins-community, then run /plugin install claude-seo-skill@claude-community.

What does claude-seo-skill do?

It adds commands for SEO audits, keyword research, page scoring, JSON-LD generation, Google Business Profile content, and AI-search checks.

What does claude-seo-skill need to read websites?

Install firecrawl-cli and authenticate with firecrawl login --browser. Firecrawl supplies the site content for the relevant commands.

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