Lead SEO · igaming, crypto

Caroline Lambert Content Writer SEO GEO AEO E-A-T Healthcare Tech Web3 iGaming SaaS Email: Phone: Location: Johannesburg, South Africa Portfolio / LinkedIn / Extra Samples Professional Summary I ensure businesses achieve increased organic visibility, stronger brand authority, and better audience engagement by turning content into measurable results. I combine strategic SEO with E-E-A-T, GEO, and AEO best practices to create content that hooks, engages, informs, ranks, converts, and supports long-term business goals. I’m adept at fast-paced setups within flexible environments, and I’ve always adapted to new industries with ease. Professional Experience Freelance Content Writer Rank Flux Digital - Scotland, United Kingdom Nov 2024 - Dec 2025 ● Delivered GEO- and SEO-driven content in the crypto, iGaming, Web3, and blockchain industries. ● Met demanding production targets and high-volume deadlines without losing quality. ● Supplied editorial content to clients in the US, UK, Australia, Asia, Canada, Africa, and Europe. ● Adjusted the tone, search strategy, and localisation efforts for every market. ● Focused on landing pages, buying guides, affiliate content, long-form articles, breaking news, and analysis reports. ● Strengthened organic visibility and increased audience engagement. ● Complied with strict NDA agreements to protect confidential client campaigns. ● Maintained professionalism and reliability with the entire team. Reference: Freelance Content Writer Pulsion / Requiment / Velappity / IT Consultant - Scotland, United Kingdom Jan 2024 - Dec 2025 ● Produced top-quality blogs, service pages, whitepapers, and landing pages for SaaS, technology, and IT consulting companies under the same portfolio. ● Strengthened brand authority and supported organic lead generation across the brand’s entire portfolio. ● Structured and published content within WordPress to improve the user experience through conversion-focused UI and UX designs. ● Optimised content to align with SEO, GEO, and AEO best practices for improved visibility, engagement, accessibility, and conversions. ● Complied with strict NDA agreements for the portfolio and remained professional with the team handling the rest of the pipeline. Reference: Freelance Copywriter / Content Writer Publishing Life Services - Hawaii, United States Mar 2024 - Sep 2024 ● Planned, researched, and developed publication-ready book outlines with in-depth information across different genres so that authors had clear guidelines. ● Crafted compelling author biographies, marketing copy, and book descriptions for online marketplaces to improve brand positioning and engage target audiences. ● Collaborated with publishing and editorial teams to deliver high-volume outlines with a range of supporting materials that meet the highest editorial standards and timelines. Reference: Contract Content Writer Better Me - Kyiv, Ukraine Aug 2022 - Aug 2024 ● Wrote research-driven health, fitness, and general wellness content that increased engagement, educated app users, and supported the overall content strategy. ● Delivered medically sensitive articles that followed strict editorial guidelines, regulatory standards, and evidence-based best practices to ensure E-E-A-T. ● Produced articles covering topics like nutrition, preventive healthcare, exercise, and mental wellness, ensuring that complex topics were easily digestible and accessible. ● Consistently met tight deadlines while ensuring exceptional quality and factual accuracy that could pass professional medical reviews. Portfolio: [contact hidden] Reference: Freelance Content Writer Venture 4th Media - North Carolina, United States Aug 2021 - Dec 2023 ● Delivered high-volume and SEO-driven content for multiple ultra-niche websites to improve organic visibility and support sustainable growth in diverse publications. ● Implemented the E-E-A-T principles to ensure credible and well-researched content that aligned with Google’s search quality standards to improve content performance. ● Wrote in-depth articles for various specialised hobbyist and consumer sectors, turning complex ideas into accessible and engaging content for unique audiences. ● Optimised the content using internal linking, on-page SEO, and keyword research to enhance user engagement and discoverability. Some Venture 4th Media portfolio samples: ● [contact hidden] ● [contact hidden] ● [contact hidden] ● [contact hidden] ● [contact hidden] ● [contact hidden] ● [contact hidden] ● [contact hidden] Contract Ghostwriter / Content Writer The Urban Writers - Ontario, Canada 2017 - 2021 ● Ghostwrote 86 books that covered parenting, health, psychology, holistic wellness, and personal development while meeting client goals and editorial standards. ● Conducted comprehensive research on all complex topics to ensure book content was engaging, evidence-based, and followed APA standards. ● Trained as an SEO content writer to deliver website content and promotional copy that supported the digital publishing initiatives. ● Wrote SEO-optimised website content for clients of the ghostwriting company, with one of the clients being the lead surgeon at a local hospital. ● Supported content marketing campaigns and audience growth strategies, while complying with strict NDA agreements for each project. Reference: or Founder & Director Antique Hoarders - Johannesburg, South Africa 2004 - 2017 ● Founded and operated one of the first Facebook stores in South Africa, which existed long before Marketplace became known. ● Successfully operated the e-commerce antique store, overseeing every aspect from the business strategy to the marketing, sales, and lead generation. ● Developed a unique brand identity and engagement strategy that improved brand recognition and encouraged repeat business before modern SEO practices. ● Managed pricing, customer experience, inventory management, supplier relationships, and order fulfillment daily to ensure customer satisfaction.