Senior Marketing

ARCHIE AGRAWAL LINKEDIN Jaipur, Rajasthan PROFESSIONAL SUMMARY Business graduate with a postgraduate qualification in Luxury & Fashion Management and hands-on marketing experience across Superdry and The White Crow at Reliance Brands Limited. Experience includes social media content, creative ideation, campaign shoots, influencer coordination, brand activations and trend research. Interested in creating engaging, trend-led content and building brands through social media and digital marketing. EXPERIENCE RELIANCE BRANDS LIMITED Superdry & The White Crow Sep 2025 - Jan 2026 SUPERDRY - BRAND & CAMPAIGN MARKETING • Supported end-to-end brand marketing campaigns, including creative ideation, campaign shoots, styling and mood references, and on-set coordination. • Coordinated with agencies, vendors, stylists, production teams, influencers and talent to support campaign and activation execution. • Supported the Superdry Sports launch and brand activations, contributing to creative execution and on-ground brand presence. THE WHITE CROW (TWC) - CUSTOMER ENGAGEMENT & MARKETING • Supported email marketing, marketing campaigns, events and social media coordination for the brand. • Conducted customer outreach through cold calls and email communication, supporting customer engagement and relationship-building initiatives. • Collected and organised customer data and used it to support targeted marketing outreach and customer communication. DEEMART MERCHANDISING LLP Jul 2024 - Jan 2025 Merchandising Intern • Supported orders for UK fashion clients including Boohoo and PrettyLittleThing, coordinating across merchandising, production, sampling and logistics. • Assisted with sourcing fabrics and trims to buyer specifications and supported product and sample development with design and embroidery teams. • Gained exposure to international quality standards, ethical compliance and buyer-facing fashion merchandising processes. CARBN CLOTHING May - Jun 2023 Marketing Intern • Supported digital marketing and social media content creation for online campaigns. • Conducted market research and trend analysis to support product development and branding strategies. EDUCATION FAD INTERNATIONAL, MUMBAI - Post Graduation in Luxury 2025 - 2026 & Fashion Management MANIPAL UNIVERSITY, JAIPUR - Bachelor of Business 2021 - 2024 Administration (BBA) THE EMERALD HEIGHTS INTERNATIONAL SCHOOL, 2021 INDORE - Senior Secondary CORE SKILLS Social Media Marketing Content Creation Creative Ideation Influencer Coordination Campaign Execution Brand Marketing Market Research & Trend Analysis Customer Engagement Digital Marketing Canva TOOLS & LANGUAGES Adobe Photoshop Adobe Illustrator Canva Languages: English Hindi