Lead SEO · ecommerce

MARC S. GOLDBERG Content Creator, Editor, S E O Expert C O N T A C T P R O F I L E S U M M A R Y Plymouth Meeting, PA Senior web content editor and creative director with 20+ years of experience in creating, optimizing, and managing digital content across multiple media channels. Skilled in professional copywriting and editing with a detailed approach. Expertise in content strategy and CMS management, with a strong track record of meeting deadlines and collaborating effectively. W O R K E X P E R I E N C E E D U C A T I O N LOXONE JUL 2025 – JUN 2026 UNIVERSITY OF DELAWARE Bachelor’s Degree in Communications Academic Dean’s List Marketing Specialist Responsible for content management and creation including copywriting, proofreading, SEO, e-mail marketing, social media marketing, video editing on a local and international scale. Provided results driven cross company collaboration with business and lead development, trainers, and partner coaches. SEO Locale, L L C APR 2024 – FEB 2025 S K I L L S Copywriting and Editing Project Management and Web Content Editor Optimize and edit high-quality content for landing pages and blogs, incorporating SEO strategies to improve search rankings and user experience, with a focus on local businesses in the Philadelphia area. Creative Direction Content Marketing Voice Systems Engineering MAR 2007 – AUG 2023 Senior Web Content Editor and other roles Social Media Marketing Search Engine Optimization and Keyword Research CMS and Front-End HTML Proficiency Conducted keyword research for SEO, led a team of content producers (copywriters, podcasters, graphic designers), managed brand website as CMS product owner, and prepared/maintained various training materials. Supported IVR system enhancements to optimize UX and documented the design of brand call flows (Visio) and message archives (Excel). Supported the development and execution of marketing and operational initiatives, managed project workflows, and monitored/report on initiative and feature impact. A P P L I C A T I O N S XOD, LLC APR 2004 – DEC 2006 Web Content Editor Microsoft Office Adobe Creative Suite Visio Wordpress Wrote SEO-optimized copy, press releases, and blog articles for a video streaming website, including SEO-focused body copy, press releases, and managing a blog with affiliate links while onboarding new affiliate studios/webmasters. Goldwave Google AdWords Google Keyword Planner QVC APR 1996 – APR 2004 Multiple Roles During my tenure at QVC I held roles in product strategy, sales, merchandising and finally copywriting for e-commerce