Junior Product manager · igaming, finance

Lifei Zhang, MBA Product Management MVP GTM Agile KPI ROI Roadmap PRD AI B2C B2B PMP CSM No sponsorship needed Portfolio Link: [contact hidden] Los Angeles, CA [contact hidden] Summary ● Data-driven Product Manager with 3+ years of product experience and strong skills in developing MVPs (minimum viable products), conducting customer interviews to capture Voice of Customer (VoC), and managing cross-functional teams in Agile product development processes. ● Developed a B2C AI-powered cosmetic beauty app that achieved 50K Monthly Active Users (MAU) within 1 month of launch and led the creation of a B2C flight booking app that simplifies the booking experience for the $214 billion US travel industry. Taking ownership of B2B2C iGaming web game products. ● Seeking a Product Manager position to leverage my skills in product strategy, user-centric design, and product management to drive strategic initiatives and enhance user growth. Relevant Experience Bitus Labs Irvine, CA Jan. 2025 – Present Product Manager Leading end-to-end development of iGaming web game products, focusing on B2B Back Office and Admin Console systems that provide user data support for operators, and improve operational efficiency. Responsibilities: ● Develop comprehensive B2B data solutions including back-office management system and admin console that integrate player data analysis and visualization capabilities for real-time monitoring. ● Define and manage product roadmaps aligned with business objectives, breaking down features into actionable deliverables while ensuring regulatory compliance in iGaming mechanics. ● Implement AI algorithms to identify abnormal gaming behavior, developing banning systems for operation teams to target or ban the suspicious game players. ● Design flexible reporting systems supporting customized data analysis and export functions, enabling operators to make data-driven decisions. ● Serve as primary liaison between stakeholders and cross-functional teams, facilitating clear communication of product requirements and development progress. LY-USA TRAVEL, INC Los Angeles, CA Jul. 2023 – Nov. 2024 Product Manager Led a B2C AI-powered flight booking app and 10+ product feature developments, including a unique price freeze feature that allows users to hold a ticket price for 24 hours while finalizing their travel plans, and an AI-powered flight recommendation feature. Achievements: ● Partnered with cross-functional teams to build a 0 to 1 flight booking product at scale, collaborating across UI/UX design, engineering, and marketing to develop and prepare for launch MVP in 12 months. ● Streamlined the booking process to reduce projected user time-to-book by 30% compared to industry standards, positioning the app to capture 5% of the US flight booking market within the first year of launch. Responsibilities: ● Conducted extensive customer interviews to understand user pain points in the flight booking process, translating insights into detailed user stories that guided feature development. ● Conducted thorough competitive analysis, identifying key market gaps and opportunities to differentiate the product in the market, resulting in the development of unique features, like the 24-hour price freeze option. ● Led the development of an MVP for the flight booking app, prioritizing requirements based on user needs and business objectives to ensure rapid time-to-market. ● Collaborate cross-functionally with engineering and design teams to implement an Agile development process, facilitating sprint planning, daily stand-ups, and retrospectives to ensure efficient product iteration and delivery. ● Developed a comprehensive Go-to-Market (GTM) strategy focused on different KPIs, leveraging the app's unique features such as the price freeze option and AI-powered recommendations. ● Led end-to-end product delivery and optimization of the product by driving product vision, strategies, and roadmaps aligned with critical business objectives. The Blingy Tech San Francisco, CA May. 2022 – Jun.2023 Product Manager Led end-to-end a B2C AI-powered eCommerce Product and 10+ Product features development, including an AI-powered skin analysis feature that provides customers’ skin conditions, and customized product recommendations. Achievements: ● Orchestrated a successful closed beta program with 300 beauty enthusiasts, achieving a 92% satisfaction rate and gathering crucial feedback that informed final product refinements. ● Designed and executed a comprehensive usability testing program that increased the app's System Usability Scale (SUS) score from 68 to 84, significantly enhancing user experience before launch. ● Drove explosive user adoption, achieving 50K Monthly Active Users (MAU) within 30 days of launch, surpassing initial projections by 150% and establishing a strong foothold in the competitive beauty tech market. Responsibilities: ● Conducted comprehensive user research through in-depth interviews and analytical surveys, uncovering critical pain points in the beauty product selection process. Translated these insights into actionable user stories, driving the development of intuitive, user-centric features. ● Performed thorough competitive analysis of the beauty tech sector, identifying key opportunities for differentiation. ● Leveraged these insights to create a unique value proposition combining advanced AI technology, setting a new standard in personalized beauty recommendations. ● Strategically defined and prioritized MVP requirements, balancing user needs with technical feasibility to create impactful features: including, AI-driven skin analysis, and AI virtual Assistant. ● Developed and executed a targeted Go-to-Market strategy (GTM), effectively leveraging influencer partnerships and precision digital marketing to capture the attention of beauty enthusiasts and drive rapid user acquisition. ● Implemented and championed Agile methodologies, fostering a culture of continuous improvement and rapid iteration, which enabled the team to consistently deliver high-quality features on accelerated timelines. Additional Experience Product Marketing Analyst Intern, IXL Center Cambridge, MA Jul. 2020 – Aug. 2020 Tax Project Manager, District Tax Bureau of State Administration of Taxation Suzhou, CHN Nov. 2013 – Jun. 2019 Education Master of Business Administration (MBA) 2022 Hult International Business School San Francisco, CA ● Specialization (Minor): Project Management Master of Science - Business Analytics (MSBA) 2020 Hult International Business School San Francisco, CA ● Specialization (Minor): Marketing & Disruptive Innovation Bachelor of Management in Accounting (BA) Nanjing University of Finance and Economics Nanjing, CHN 2013 University of California, Berkeley Berkeley, CA Skills and Expertise 2010 Product Management Skills: Prioritize Requirements, Conduct User Interviews, Write User Stories, Manage Roadmap, Define Product Metric, Develop MVP, Collaborate With Cross-Functional Team, Develop Go-To-Marketing Strategy, Conduct A/B Testing Technical skills: Jira, Confluence, Figma, Miro, API, SDK, PowerPoint, Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, Python, R, SQL, Orange, SPSS Certifications: Project Management Professional (PMP)®; Certified ScrumMaster (CSM)®; Management Consulting Analyst (MCI); Certified quickGrowth Consultant; Certificated Conversational Marketing Languages: English (Fluent); Mandarin (Native)