Matchbook has completed its acquisition of Betdaq, bringing together two of the oldest betting exchanges. The deal was announced on Wednesday.
Betdaq keeps running until 21 October, and players can withdraw funds until 4 November. Once the platforms are merged, customers move onto a shared liquidity pool — tighter spreads, and the room to place large bets at the prices they want.
Matchbook chief executive Ronan McDonagh said Betdaq and Matchbook grew on the same idea: 'Bettors get better terms when prices are set by the market, not by the bookmaker's margin.' A quarter of a century on, that model is winning, he said.
Matchbook, founded in 2004, has been expanding. In 2024 it launched the EasyBet betting exchange with EasyGroup, the conglomerate that owns EasyJet. It has also moved into prediction markets: for the 2026 World Cup the platform became a partner of ADI PredictStreet, the tournament's official prediction service.
Peer-to-peer betting is drawing a bigger audience in the US, where the prediction platforms Kalshi and Polymarket have built large user bases. Matchbook wants to carry that momentum past classic sports betting.
