Senior account-менеджер · gambling

Sign in Marketing Manager Social Media Location: Reisterstown, MD, 21136 Salary: 110,000 Posted: May 15, 2024 Contact this candidate Resume: . DEMETRIUS R. UPSHAW SENIOR MARKETING MANAGER . PROFESSIONAL SUMMARY https://www.linkedin.com/in/demetrius-upshaw-marketing I have over twenty years of expertise in the advertising sector as an executive in marketing and communication. I am skilled at building customer- focused campaigns to boost engagement and increase brand exposure. I am a proven leader specializing in overseeing budgets, cross-channel marketing, digital communications, and social media planning. EXPERIENCE Senior Marketing Manager August 2022 – January 2024 Live! Casino and Hotel, Hanover, Maryland • Led and developed the casino marketing strategy, action plans, and budgets. • Managed a team consisting of web and graphic designers, advertising associates, and content creators. • Support internal departments (e.g., Loyalty Services, and Human Resources) by developing marketing strategies, while ensuring execution and delivery within time and budget • Ensured all brand standards are upheld in external and internal advertising (paid media, brochures, signage, etc.) • Oversee department spending and end-of-month P&L reconciliation. • Managed relationships with external vendors Sr Integrated Marketing Manager January 2017 - August 2022 Urban One Inc, Baltimore, Maryland • Established and expanded marketing partnerships with clients and agencies for local stations. • Responsible for the development and organization of events and marketing (e.g., BE Expo held at the Baltimore Convention Center) • Cultivated and maintained relationships with clients and partners. • Generated content for website, blog posts, press releases and social media accounts. • Implemented various digital marketing initiatives to improve customer engagement. CONTACT 205-***-**** ******************@*****.*** Reisterstown, Maryland 21136 SKILLS • Quarterly Forecasting • Staff Management • Brand-Building Strategies • Project Management • Copywriter • Problem-solving skills • Multi-Channel Marketing Experience • Written and oral communication • Reputation Management • Microsoft Word, Excel, and PowerPoint software. • Media Negotiations • Strong interpersonal skills • Event planning • Brand Promotions • Strategic Partnerships . Senior Account Manager February 2015 - December 2016 CBS, Media General/Lin Digital, Birmingham, Alabama • Increased marketing Television and digital marketing revenue for an affiliate of CBS specializing in sports event marketing and sponsorship creation for the Southeastern Conference and PGA Tour • We utilized CRM software to track client interactions, manage leads, coordinate events, and monitor progress against goals. • Coordinated cross-functional teams consisting of internal departments as well as external vendors. Senior Sales and Marketing Executive December 2011 - February 2015 I-Heart/Clear Channel Media, Birmingham, Alabama • Increased brand awareness for newly formed radio stations • My promotions and event planning helped the stations become top 10 ranking stations in the market (Nielsen ratings) within two years. • I received the Digital Marketing Award Senior Marketing Specialist January 2004 - November 2011 Cox Radio, Birmingham, Alabama • Coordination of special events vendors involving contract negotiations, supervision of promotions staff, and special events logistics • Event Management, (examples: Annual Car and Bike Show, All Black New Year's Eve Party) EDUCATION Bachelor of Arts in Philosophy, Business Management December 2000 Auburn University VOLUNTEER EXPERIENCE/ COMMUNITY SERVICE Youth Sports Coach December 2022 - Present Reisterstown Recreation League Coach, Reisterstown, Maryland • Design and teach basic sports strategies to elementary age children. • Preside over all team activities. • Teach valuable life skills such as teamwork, fair play, and sportsmanship. NAMI-Maryland Steering Committee May 2021 - Present NAMI MARYLAND, Baltimore, Maryland • Attend community events, meetings, and conferences to promote organizational goals, solicit donations, and sponsorships. • Establish fundraising or participation goals for special events. CERTIFICATIONS • C.S.S. Marketing PRO Certified . • C.S.S. Agency PRO Certified Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us