Head of Marketing AI-Powered Growth, Brand and Revenue

Brittany Carcova Head of Marketing AI-Powered Growth, Brand and Revenue San Diego, CA (Remote) [контакт скрыт] brittanycarcova.com SUMMARY Marketing leader who sets the strategy and builds the work: positioning, copy, tracking, dashboards, nurture emails and the AI agents and Claude skills that run them. 17 years across New York agencies, consumer brands, SaaS and financial services. Measures marketing in closed revenue. KEY ACHIEVEMENTS ● Grew Lineage's sales pipeline 2.6x in 90 days to $3.89M across 267 deals, which the CEO credited to marketing-sourced leads, running marketing as a team of one plus AI. ● Built AI agents and custom Claude skills that run recurring marketing work: 35 scheduled runbooks, a live HubSpot and GA4 performance dashboard in Claude Code, and a website built with no developer. ● Owned Privy's pipeline and revenue as its first marketing hire, with no sales team, moving revenue from 83% affiliate to 80% direct in one year as it reached $1.3M in monthly recurring revenue (MRR). ● Built and led an eight-person marketing team at MG Properties on a $7.8M budget, cutting marketing spend 58% alongside 100+ Tier 1 media placements including Forbes and Inc. EXPERIENCE Lineage Dec 2025 - Present Head of Marketing (Director of Marketing) Investment platform that bundles income property, lending, insurance and servicing for individual investors. Reports to the president and presents results to the board. ● Grew sales pipeline 2.6x in 90 days to $3.89M across 267 deals, which the CEO credited to marketing-sourced leads, after consolidating sales and marketing into one HubSpot funnel and fixing a tracking gap that undercounted discovery calls by nearly 6x. Q2 2026 closed with 1,088 marketing qualified leads (MQLs), 109 SQLs and 86 deals. ● Built AI agents that run recurring marketing work: a Notion command center where 35 scheduled Claude agent runbooks turn Slack requests, meetings and reports into drafts, with one approval step before anything ships. ● Relaunched paid acquisition on Meta's Conversions API with phone-verified leads, managing a four-person agency team on about $50K a month. In one month, high-quality leads rose from 13% to 33%, lead-to-deal conversion from 3.8% to 13.2% and deals from 20 to 45. ● Built the Lunch & Learn webinar series end to end, with custom Claude skills that build each session and cut 10 to 20 social clips, plus a live performance dashboard in Claude Code. It influenced $176.5K in closed revenue on about $2,400 in spend, a 73x return at about $240 per deal against a $14K paid customer acquisition cost (CAC). ● Built account-based marketing (ABM) for property management and lending partners, including an AppFolio conference speaking engagement for the co-founder. Partner-sourced deals grew from zero to about 30% of all deals by August 2026. ● Built a 90-page learning hub for Google and AI search. Referring domains grew from under 100 to 4,769 and SEMrush Authority Score from 2 to 32 in under a year. ● Write and design The Ledger, the monthly investor newsletter, drafted with a custom Claude skill, plus launch emails and nurture sequences, averaging a 43% open rate and 16.5% click rate. Privy Mar 2023 - Nov 2025 Head of Marketing & Customer Experience, Nov 2024 - Nov 2025 Director of Marketing, Mar 2023 - Nov 2024 Fintech investment data and analytics platform, product-led SaaS. First marketing hire, on the leadership team. ● Owned pipeline and revenue with no sales team, reporting pipeline weekly to the CEO, leadership team and investors. Ended FY2024 at a $43 blended cost per qualified lead and $138 CAC on a flat budget. ● Built the product-led growth (PLG) engine behind that shift: a self-serve funnel and on-demand demo that converted 41% at a $3 to $1 return. Relaunched the brand and website, growing monthly traffic from 8K to 93K. ● Scaled partner outreach into an enterprise ABM program that onboarded 5,000+ users in one week and built $8.7M in pipeline in eight months. ● Led go-to-market for new features and integrations, reaching 73% average feature adoption. A new pricing model raised upgrades 6% in the first month and net retention 13%. ● Took over customer success and support, raising Net Promoter Score (NPS) from 20 to 79 and cutting churn 28% with new onboarding, an education platform and in-app guidance. MG Properties Jun 2020 - Feb 2023 Director of Marketing $2.7B investment and asset management firm. Built the marketing department from scratch. ● Built and led an eight-person team on a $7.8M budget, presented results to the board, saved $1.5M a year by moving SEO and social in-house and lowered CAC by $174. ● Led a company-wide rebrand that earned 100+ Tier 1 media placements, including Forbes and Inc., and lifted investor inquiries 41%, web traffic 78% and LinkedIn engagement 99%. ● Introduced dashboards and standard operating procedures that cut marketing spend 58% and raised conversion 9%, and built brand standards for 127 property brands. Fairfield Residential Mar 2019 - Jun 2020 Marketing Manager Investment and asset management firm with a national multifamily portfolio. ● Ran digital and brand marketing for a $1.6B, 56-property portfolio on a $22M budget. Beat sales goals by 10%+, grew sales qualified leads 29% and lifted conversions 17%. Brittany Carcova Consulting Sep 2017 - Mar 2019 Marketing Consultant ● Ran campaigns for Harvard University, the NYC Department of Education, Urban Land Institute and Mashable. Created and led the ULI Legend award event to a sold-out night, driving 1M+ impressions and 550x growth in online reach, with coverage in The New York Times and CNBC. Medifast Aug 2014 - Sep 2017 Director of Growth Marketing Publicly traded health and wellness company. Recruited by the CEO to grow the brand across the Western US and Mexico City. ● Led an e-commerce relaunch that generated $9.9M in new online sales and raised conversion 32%. ● Managed a $4.7M media budget across 16 markets, cut CAC 14% and built 10+ national partnerships including John Hancock and the American Diabetes Association. The Berman Group Jun 2012 - Aug 2014 Director of Creative Content, Nov 2013 - Aug 2014 Special Projects Manager, Jun 2012 - Nov 2013 Corporate communications firm for B2B marketing, PR and special events. ● Led brand and go-to-market work for JPMorgan, SoulCycle, NYU, Zola and BASF, moving 80% of accounts to measurable digital programs and lifting engagement 37%. ● Produced large-scale brand experiences end to end, including the New York stop of BASF's world tour at MetLife Stadium, a Fashion Week runway show at the Hammerstein Ballroom and a design industry gala at the American Museum of Natural History. Earlier Roles 2007 - 2012 Quinn McCabe LLP, Marketing Manager TEN: The Enthusiast Network, Creative Services Penguin Group USA, Assistant to the Art Director EDUCATION Pratt Institute, Bachelor of Fine Arts (BFA), Communication Design SKILLS AI and automation: AI agents, scheduled agent workflows, Claude, Claude Code, custom Claude skills and plugins, generative AI, prompt engineering, PRD writing, workflow and marketing automation Marketing: growth strategy, demand generation, go-to-market, account-based marketing (ABM), product-led growth (PLG), brand, lifecycle and email marketing, SEO and AI search (GEO), paid media, webinars and events, partnerships, attribution, team leadership Marketing tech: HubSpot, Salesforce, Marketo, Google Analytics 4, Google Tag Manager (server-side), Looker Studio, Mixpanel, Power BI, Meta Ads, Google Ads, Reddit Ads, SEMrush, Intercom Build and create: Vercel, Webflow, WordPress, HTML, Figma, Adobe Creative Cloud, Synthesia, Opus Clip, Notion, Asana Certifications: Google Analytics, Google Ads, HubSpot Inbound, HubSpot Revenue Operations, CXL Voice of Customer Data