Marketing Operations & Client Services Executive

Khurram Amin Los Angeles, CA [контакт скрыт] Executive Summary Strategic Marketing and Client Relations Executive with 10+ years of experience leading large- scale teams, multimillion-dollar budgets, and integrated marketing campaigns across healthcare, tourism, and hospitality. Proven track record of driving client acquisition, retention, and revenue growth through data-driven strategies, brand positioning, and digital transformation. Adept at stakeholder management, cross-functional leadership, and building high-performing teams that deliver measurable ROI. Core Competencies Marketing Strategy & Leadership: Go-to-Market Strategy, Brand Positioning, Integrated Campaigns, Client Engagement, Multi-Channel Marketing (B2B & B2C), Demand Generation, Business Development, Partnerships, Event Marketing, Change Management. Digital Marketing & Analytics: CRM (Salesforce, HubSpot), Google Analytics, SEO/SEM, Paid Media (Google Ads, Meta, LinkedIn), Email Automation (Mailchimp, Klaviyo), KPIs & ROI Measurement, Marketing Attribution, Digital Transformation. Creative & Operations: Adobe Creative Suite, Canva, Content Strategy, Creative Direction, Vendor Management, Budget Oversight, Project Management (Workzone, Asana, Trello), Cross- Functional Leadership. Professional Experience Vice President, Marketing Operations & Client Services Regal Medical Group Northridge, CA 2019 – Present • Lead a 40-member marketing department with a $9M budget ($4M operational / $5M marketing), accountable for driving membership/provider growth, retention, and patient experience strategies across Southern California. • Directed member engagement initiatives for major health plans including SCAN, HealthNet, Astiva, and affiliate medical groups, resulting in sustained improvements in member retention and satisfaction. • Designed and executed year-round communication strategies in collaboration with Field Marketing Organizations (FMOs) and during Annual Enrollment Period (AEP), strengthening brand positioning and directly contributing to annual membership growth targets. • Oversaw development of personalized, client-focused campaigns such as 'Quality Care Close to Home', which delivered an 8% increase in senior membership growth through targeted outreach and segmentation. • Restructured contracts, optimized vendor partnerships, and conducted member journey mapping to identify pain points, streamline processes, and improve client experiences — reducing operational marketing costs by 12% annually. • Implemented Workzone (project management) and integrated Salesforce CRM, accelerating project delivery timelines by 18%, enabling data-driven communication, and enhancing visibility into campaign performance and ROI. • Built and managed cross-functional vendor and digital agency partnerships, ensuring compliant, scalable, and high-quality marketing collateral that supported organizational growth and retention goals. • Served as a strategic liaison to the Owner and executive leadership, leading companywide initiatives including the launch of a new Wellness Centers, TouchPoints magazine, and the Geniq digital health startup venture. • Directed the Client Services team (5 project managers, traffic, and production staff), successfully managing 12 clients and delivering 150+ unique digital and traditional marketing projects annually on time and within budget. • Oversaw the Creative Department (3 designers, 3 copywriters), developing a unified, compliant, and engaging brand identity across all senior population, broker, and provider touchpoints. • Internalized marketing, creative, and operational capabilities, reducing reliance on agencies, cutting costs, and improving end-to-end client experience. • Managed basic AI onboarding while partnering with Compliance and Customer Services teams to create streamlined processes for resolving escalated member issues, cutting resolution times by 15%. • Designed and rolled out organization-wide project management training programs, standardizing procedures and improving cross-department collaboration. • Collaborated with Operations, Compliance, and Legal during the COVID-19 pandemic, delivering urgent, patient-centric communications to 600,000+ members while ensuring accuracy, timeliness, and regulatory compliance. Senior Global Marketing Executive Malaysian Consulate & Ministry of Tourism & Culture Los Angeles, CA 2015 – 2019 • Designed and executed global campaigns ('Malaysia Truly Asia', 'Year of Festivals'), achieving a 10% increase in tourism over four years. • Built strategic partnerships with airlines, hotels, and agencies, strengthening Malaysia’s position as a leading Southeast Asia destination. • Directed large-scale trade shows and consumer events across the Americas, enhancing brand visibility and industry relations. Guest Relations Manager Montage Hotels & Resorts Beverly Hills, CA 2012 – 2015 • Managed VIP clientele (executives, celebrities, government officials), boosting repeat bookings by 15% year-over-year. • Collaborated with sales teams to develop tailored corporate programs, generating a 25% increase in bookings over three years. • Coordinated luxury events with corporate partners and nonprofits, driving a 12% annual increase in event revenue. Consumer Logistics Specialist Mars Food Group – Uncle Ben’s Division Rancho Dominguez, CA 2009 – 2012 • Oversaw SAP-based logistics operations, ensuring seamless national supply chain distribution and on-time client fulfillment. Education B.A. Marketing Management – California State Polytechnic University, Pomona B.A. International Business Relations – California State Polytechnic University, Pomona B.A. Business Administration & Entrepreneurship – California State Polytechnic University Study Abroad: Foundations of International Education – London, UK