Enterprise SEO & AI Search Leader

NITIN BHATIA HEAD OF SEO SENIOR SEO MANAGER SEO MANAGER ENTERPRISE SEO AI SEARCH (GEO/AEO) New Delhi, India • • • [контакт скрыт] PROFESSIONAL SUMMARY SEO leader with 16 years of total experience and 15.5 years of relevant SEO experience, driving organic growth and leading SEO programs across Insurance, BFSI, Fintech, SaaS, iGaming, E-commerce, IT, Education and B2B. Expertise spans Enterprise SEO, Technical SEO, AI/LLM SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Programmatic SEO, ASO, CRO, content strategy and analytics. Experienced in team leadership and cross-functional delivery. Recent results at FutureCom Technologies include 44% growth in total website traffic and 50% growth in organic traffic over three months for steelbazaar.com. KEY ACHIEVEMENTS • At FutureCom Technologies, increased total website traffic by 44% and organic traffic by 50% over three months for steelbazaar.com • Grew organic traffic to 9L+ sessions/month at Canara HSBC Life Insurance within 1 year post website migration • Scaled organic traffic from 1.5K to 25K sessions/month in 6 months at Finoit Technologies — a 16x increase • Increased organic traffic from 200/month to 16K/month for AppStudio across Canada and USA markets • Ranked 700+ keywords in top-10 positions within 6 months for PokerBaazi (Baazi Games) • Grew TradeIndia organic traffic from 2L to 12L sessions/month over a sustained 5-year SEO strategy • Improved lead conversion rate by 10–20% through A/B testing and landing page optimization • Recovered a website from a Google Penguin penalty and rebuilt domain authority from 26 to 41 CORE SKILLS SEO Leadership Enterprise SEO Strategy, SEO Roadmap Planning, Team Building & Management, Cross-functional Leadership, Site Migrations Technical SEO Core Web Vitals, Crawl Optimization, Indexing, Schema Markup, Log File Analysis, International SEO, XML Sitemaps, Robots.txt, URL Architecture, HTML, CSS AI & Search AI/LLM SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI-assisted content workflows Growth & Content Content Strategy, Keyword Strategy, Search Intent, Programmatic SEO, Link Building, Local SEO, CRO, A/B Testing, Funnel & Landing Page Optimization App Store Optimization 4 years of hands-on ASO experience Analytics & Reporting GA4, Google Search Console, Looker Studio, KPI Reporting, Organic Traffic, Keyword Rankings, Conversions, ROI-focused SEO Analysis Tools & Platforms SEMrush, Ahrefs, Screaming Frog, Moz, Ubersuggest, WordPress, Adobe Experience Manager (AEM), Shopify, Joomla, Google Tag Manager AI Tools ChatGPT, Microsoft Copilot, Google Gemini PROFESSIONAL EXPERIENCE SEO Manager FutureCom Technologies Pvt Ltd 1 July 2026 – Present • Independently manage end-to-end SEO for SteelBazaar.com, an e-commerce platform serving the digital steel industry • Execute On-Page and Off-Page SEO, including keyword research, keyword mapping, search-intent analysis and competitor research • Created and implemented Programmatic SEO templates to scale optimized landing pages and expand organic search visibility • Lead technical SEO, website architecture and URL structure optimization, alongside GEO, AEO and LLM/AI SEO initiatives • Manage the external SEO and content marketing agency, overseeing strategy, content quality, execution and performance • Increased total website traffic by 44% and organic traffic by 50% over three months SEO Manager – Digital SBU Canara HSBC Life Insurance Feb 2024 – Jun 2026 • Led end-to-end SEO strategy post website migration, scaling organic traffic to 9L+ sessions/month within 12 months • Executed keyword and content strategy targeting high-intent insurance queries, improving rankings for 200+ commercial keywords • Increased organic revenue contribution by 10% by aligning SEO strategy with business conversion goals • Improved lead conversion rate by 10–20% through targeted landing page optimization and A/B testing • Conducted technical SEO audits and resolved crawl issues, indexing errors and Core Web Vitals failures • Collaborated with UX, development and content teams; optimized metadata, internal linking and schema markup SEO Manager Finoit Technologies Dec 2022 – Dec 2023 • Scaled organic traffic from 1.5K to 25K sessions/month within 6 months — a 16x increase • Conducted full-site technical SEO audits, improving site health and crawl efficiency • Built a high-quality backlink portfolio through strategic link building and digital PR • Led cross-functional teams and tracked KPIs including traffic, rankings, domain authority and conversions Assistant Manager – SEO AppStudio & Zazz Projects Mar 2020 – Dec 2022 • Grew organic traffic from 200/month to 16,000/month for international clients in USA and Canada markets • Ranked 70+ high-intent keywords on Page 1 within 6 months; increased monthly leads from 35 to 100+ • Improved conversion performance through SEO-led content, landing page optimization and A/B testing • Recovered a website from a Google Penguin penalty; improved domain authority from 26 to 41 • Managed teams across on-page SEO, off-page SEO and guest posting operations Senior SEO Analyst Baazi Games Mar 2018 – Mar 2020 • Ranked 700+ keywords in top-10 positions within 6 months for a competitive iGaming platform • Increased year-over-year organic traffic by 70% and led content and technical SEO improvements SEO Analyst TradeIndia (Infocom Network Ltd.) Sept 2012 – Jan 2018 • Grew organic traffic from 2L to 12L sessions/month over 5+ years • Managed multiple SEO campaigns across B2B verticals; handled keyword research, backlink analysis and on-page optimization SEO Executive Brainguru Technologies Pvt Ltd Dec 2010 – Sept 2012 • Improved organic traffic by 40% within 3 months through targeted link building and technical fixes • Executed on-page optimization, link-building campaigns and content strategy SELECTED SEO PROJECTS SteelBazaar.com Independently manage SEO for a digital steel e-commerce platform: keyword research, On-Page and Off-Page SEO, Programmatic SEO templates, technical SEO, URL structure, GEO and LLM/AI SEO; manage the SEO and content marketing agency. Delivered 44% total traffic growth and 50% organic traffic growth in 3 months AppStudio (Canada) Scaled organic traffic from 200 to 16K/month Finoit Technologies Increased organic traffic from 1.5K to 25K/month within 6 months PokerBaazi Ranked 700+ keywords in top 10 positions within 6 months TradeIndia Grew organic traffic from 2L to 12L/month over sustained SEO engagement EDUCATION MCA – Master of Computer Applications PDM College of Engineering, MDU Rohtak 2006 – 2009 B.A. (Mathematics) MDU University 2003 – 2006 CERTIFICATIONS • Generative AI Foundations Certificate • On-Page SEO and AI Search Essentials – Semrush • Google Analytics 4 (GA4) Certification – Google • SEMrush SEO Certification – SEMrush Academy