Lead таргетолог

Sign in Vice President of Sales & Revenue Growth Leader Location: St. Petersburg, FL, 33716 Posted: August 14, 2026 Contact this candidate Resume: SKIP SELLE St. Petersburg, FL 561-***-**** *********@*****.*** https://www.linkedin.com/in/skipselle/ Sales & Revenue Leader SaaS, Data & Analytics Enterprise Growth & Strategic Partnerships PROFESSIONAL SUMMARY Sales and revenue leader with 25+ years of experience building and scaling commercial organizations across SaaS, data, and analytics-driven businesses. Proven track record of owning and growing revenue up to $40M+, leading teams of 50+, and driving enterprise sales through consultative, data- driven go-to-market strategies. Recognized for rebuilding underperforming sales organizations, aligning marketing and sales, and implementing scalable revenue engines that improve conversion, retention, and profitability. Deep experience selling complex data and analytics solutions into CPG, retail, and enterprise environments. KEY COMPETENCIES Sales Leadership & Team Scale Go-to-Market Strategy Enterprise Sales Execution Revenue Forecasting & Pipeline Management Customer Retention & Expansion (NRR) Sales Operations & CRM Optimization Strategic Partnerships & Channel Development Cross-Functional Commercial Leadership Data-Driven Revenue Strategy STRATEGIC IMPACT & ACHIEVEMENTS ● Built and scaled sales and customer success organizations up to 50+ team members, including 17 direct reports ● Owned revenue responsibility of up to $40M across enterprise and mid-market segments. ● Increased customer retention from 77% to 96%, driving sustained net revenue growth ● Delivered 200% YOY revenue growth within 6 months in a SaaS platform environment ● Consistently brought in to rebuild and optimize underperforming sales organizations across multiple industries ● Consistently engaged by executive teams to rebuild and scale revenue organizations across SaaS, data, and product-based businesses WORK EXPERIENCE Grapevine BzDev Consulting Solutions – St. Petersburg, FL (2016 – Present) President Advise growth-stage and mid-market companies on sales transformation, go-to-market strategy, and revenue execution. Repeatedly brought in by executive teams to rebuild underperforming sales organizations, implement scalable commercial processes, and drive measurable revenue outcomes across SaaS, data, and product-based businesses. Selected Engagements: Inmar Intelligence SaaS Trade Marketing Platform Commercialization ● Repositioned sales organization from transactional selling to consultative enterprise motion, enabling adoption of a complex SaaS platform ● Led enterprise deal strategy and supported execution across Fortune 500 clients including Coca-Cola, Clorox, General Mills, and Boston Beer SKUx GTM Strategy & Enterprise Market Entry (Geo-Fencing / Blockchain Platform) ● Built and executed a go-to-market strategy for an emerging dual-technology platform (geo- fencing and blockchain), aligning product positioning with enterprise buyer needs ● Secured initial enterprise partnerships with Altria, Georgia Pacific, Blue Diamond, and Kraft Heinz, establishing early market traction NTG Revenue Engine Optimization (Cybersecurity) ● Rebuilt lead-to-revenue lifecycle, improving pipeline conversion by 20% and driving 30% year-over-year revenue growth ● Implemented data-driven sales processes and performance management frameworks, improving forecast accuracy and sales execution Hyperion Munitions Sales Organization Restructure & Channel Expansion ● Redesigned sales organization and channel strategy, shifting from fragmented execution to a scalable national retail model ● Expanded distribution into key national accounts and increased dealer network by 40% through structured channel development ● Leveraged AI-driven lead generation and targeting strategies to refine ideal customer profiles and optimize outreach, improving lead-to-meeting conversion by 30% and reducing sales cycle length by 28% Tervis Tumblers – North Venice, FL (2013 – 2016) Vice President, Strategic Partnerships Led national account expansion and strategic partnerships, driving revenue growth through retail and brand alliances. ● Secured and expanded major retail accounts including Target, JC Penney, Kohl’s, Best Buy, and Wawa, contributing to 21% YoY growth ● Built and managed partnerships with the NFL, NASCAR, PGA, WWE, and leading healthcare organizations such as the American Cancer Society and Moffit Cancer Institute. ● Developed integrated GTM programs aligning sales, marketing, and operations to scale national distribution ● Drove revenue growth through expansion of national retail channels and strategic partnerships Information Resources, Inc. (IRI) – Chicago, IL (2010 – 2012) Vice President, Sales Led sales for a recently launched SaaS-based consumer segmentation platform, ShopperSights. ● Drove 200% revenue growth within first 6 months by expanding enterprise client base ● Closed strategic accounts including Unilever, L’Oréal, Sara Lee, and Whole Foods ● Partnered with product teams to enhance platform capabilities and expand into new verticals Kantar Media Intelligence – New York, NY (2008 – 2010) Vice President, Agencies & Advertisers Led commercial strategy and account management across 500+ enterprise clients and agency partners. ● Improved EBITDA by 11% through a 23% increase in net revenue retention ● Restructured organization to enable more consultative selling and deeper client engagement ● Managed key accounts including Pepsi, Nike, Disney, Coca-Cola, and AT&T Spectra Marketing (Nielsen IQ) – Chicago, IL (1997 – 2008) Senior Vice President, New Business & Customer Success Built and scaled a high-performing sales and customer success organization for a SaaS-based consumer analytics platform. ● Built organization from the ground up to 50+ team members, including 17 direct reports ● Drove 21% of total company revenue and 35% of overall profit ● Averaged 17% YoY new business growth over 10 years ● Increased Customer Retention from 77% to 96%, unlocking significant Net Revenue Retention ● Led enterprise and mid-market sales efforts with average deal sizes of $150K–$175K CERTIFICATIONS Sandler Sales Training Category Management Association TECHNICAL SKILLS Salesforce HubSpot Microsoft Dynamics Microsoft Office Google Workspace COMMUNITY LEADERSHIP/PHILANTHROPY Quantum Leap Farms (Equine Therapy Nonprofit), Board of Directors, Past Chairman First Tee of Tampa Bay (Nonprofit), Board of Directors EDUCATION Bachelor of Arts University of South Florida Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us