Lead pPC-специалист · ecommerce

Sign in Marketing Leader - Revenue Growth, Digital & Events Expert Location: Wandsworth, Greater London, SW11 3EZ, United Kingdom Posted: May 29, 2026 Contact this candidate Resume: Manoj Kapur Watford, UK, WD** *JQ • linkedin.com/in/manoj-kapur-561282158/ ***********@*****.*** • 079******** Dear Recruiter: If your senior leadership team could benefit from a vision-driven, goal-focused executive with a proven history of innovation and achievement, look no further than the enclosed CV. After reading your requirements for the opening, I am certain of my ability to excel in this capacity. Throughout my extensive career, I have established a reputation as a Marketing professional who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all ABM, MKtg Auto., ATL, BTL, OOH, CVM, CRM, Digital Content Market Planning, Mobile, Search, Social Media, & Email Marketing, from controlling costs and maximising revenues to harnessing team strengths to improve companywide performance. Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I look forward to bringing these strengths and more to the team. Please consider the following highlights of my qualifications (or achievements): Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +5M. Increased overall business incomes by 50% through execution of sales tactics and implementation of marketing policies. Achieved digital marketing business growth with over 500,000 GBP and optimised engagement and conversion rate optimisation by 23%. I look forward to meeting with you and learning more about your goals for this position. Until then, thank you for consideration. Please see my video link below: https://drive.google.com/file/d/10dMPXfOVNcQ6VJqtgNnRzVJqe3DwDRWb/view?usp=sharing Sincerely, Manoj Kapur Enclosure, CV Education and Credentials Master of Business Administration (MBA) in Marketing International Management Institute Marketing Manager With skillsets in: Project Management/ Digital Content Market Planning / Operations / Search Engine Improvement/ Product Management & Web Design / E-Mail & Affiliate Marketing / Mobile Marketing & Applications I am a visionary and innovative professional with extensive experience in advertising, media relations, and online media strategies aligned with market needs to achieve organisational growth through innovation and success. I am an intuitive leader with expertise in business development, digital marketing, and technology change management. I possess hands-on leadership, analytical, and critical decision-making aptitude with a commitment to work with integrity, positivity, and quality with both internal and external partners. valued capability to lead multidisciplinary marketing teams, manage P&L, and collaborate with all staff levels. Growth-focused marketing professional with over 11 years of experience managing multi-channel digital budgets up to 3M. Proven track record in scaling DTC e-commerce performance, optimising blended CAC, and directing external agencies to drive revenue growth. Expert in connecting performance data to creative strategy and conversion rate optimisation. Top Metrics CPA Reduction: 78- 100 to 10 • Conversion Rate Improvement: 23% • Revenue Increase: 9M Areas of Expertise: Paid media strategy development & execution, ABM Campaign Management, Building Audiences, Performance Analysis, campaign Management & Forecasting ATL & BTL Marketing Strategic Online & Portal Methods Direct Marketing Programs Development Mobile, Social Media, & Email Marketing Tactical Budgeting & P&L Accountability Technical Audit and Competitor Analysis Content Marketing including Video Organic Search-SEO CRO Adwords - PPC Google shopping ABM App Marketing IT skills & platforms Adobe Analytics Pure360/ Constant Contact Adwords-PPC Skai eClincher Facebook Ad Manager Linkedin Ad Manager Twitter Ad Manager Youtube Jira/Confluence Wrike GA4 Facebook Mobile & Twitter App Mktg Amazon Pinpoint Online Marketing & Web Analytics Strategic Brand Reputation Management Customer Relationship Management Digital Campaign & Display Advertising Team Building & Leadership Online & Offline PR Website Management & Conversion Optimisation SME Marketing & Consumer Marketing Change Management Stakeholder relationship Management Agency Management Attribution Snap Wordpress, Umbraco & CRM systems Screaming Frog, Buzzsumo, Ahref’s,SEM Rush Microsoft Office DV360/GDN Google Analytics Tag Manager Data Studio Marketo Sales Force Pardot 6 sense/Terminus Hubspot Major Accomplishments Formulated best practices and introduced new propositions to meet and exceed overall corporate revenues 3M. managing a team of 3 people Boosted 13% conversion rates for search marketing and enhanced brand visit and acquisition process by 18.5% Increased client’s rapport by 27% through content automation and brand awareness by 26% Maximised 24% overall corporate sales by conceptualising internal growth marketing plans. Lead a B2B SaaS marketing campaign where we implemented a targeted content marketing strategy focusing on industry-specific pain points. This resulted in a 30% increase in pipeline generation within the first quarter. By creating personalized content for different stages of the buyer's journey, we were able to nurture leads effectively and drive conversions. Professional Experience Orbient Marketing ( Marketing Agency) Marketing Manager ( July 2025 to present) Lead Marketing & Digital first initiatives for Orbient as well as client organisations. Contributed and managed the implementation of successful customer-facing marketing plans and execution of the marketing budget. Delivered strategic guidance and marketing or sales leadership and initiated marketing plans, such as ABM Campaigns, Nurture Campaigns, AI Strategy & Marketing Transformation Marketing Automation, online, digital marketing, Growth Marketing and go to market strategies. Defined and executed media content strategy, ensuring local relevance and brand alignment. Adopted effective marketing approaches and channels to manage brand reputation, enhance customer retention rate, and get maximum return on investment. To assist Client organisations with integrated marketing plans including Above The Line, Below, the line, ABM Campaign, Growth Engineering, Digital Marketing and the go to market strategy. Define and execute media content strategy, Online marketing- Web Design and Development, E-commerce projects, Web Presence Optimisation, Persuasion Architecture, digital marketing mult0-channel campaigns Web Analytics- using Google Analytics to understand consumer behaviour, conversion and retention rates. Helps understand demographics and segmentation My key focus was on integrated marketing approach to deliver strategic brand reputation management, greater customer conversion and retention and ongoing return on investment. Seamlessly connected and collaborated effort that delivered results through a value based consultative approach. Responsible for the marketing team Acheivements: ·Created GTM strategy and ABM Programs for Orbient Marketing bringing focus on ABM campaigns Shading Specialists UK Digital Marketing Lead (Apr 2023-July 2025)- Freelance Responsible for managing the website and developer Responsible For SEO strategy and implementation Responsible for Paid Search & Paid Social Responsible for Marketing Automation & ABM Campaigns Responsible for web analytics and tabulating data including pivot tables Responsible for launch of new website curtain rails & blind rail Managing a team of 5 people Selected Contributions: The previous CPA (cost per acquisition) was between £78 and £100 which I controlled and brought this down to £10. The quality of the ads structure, the ad strength was dramatically improved, After I finished with the ads the optimisation score was 100% for the brands In comparison to the same period last year the interaction rates were 27% higher, average cost was lower by 23% and total budget spend was lower by 30%, Average Cost per Click was lower by 23% whilst the sales were up by 15%. Organic Search traffic was improved by 28% Tenerity Limited Senior Campaign Manager – Sept 2021 to Sept 2022 – Contract role Integrated Marketing Campaigns Managing the B2B & B2C marketing plans, Managed a team of 3 Managing online marketing plans Creating & managing campaign strategy Building and launching Digital Marketing programs including ABM, SEO, PPC, Content, Display Social media, Paid social, Programmatic. Implementing and launching email marketing campaigns for Natwest, British Gas and Santander Responsible for web analytics and tabulating data including pivot tables CRO, A/B split testing Creating content marketing plans Attribution & GTM Creating a UX/UI Plan Various contract roles: Wondr Medical – (Medical Marketing Portal), Gilbarco Veeder-Root-(e-mobility Saas), Everbridge Plc( IT Saas), Sony Healthcare, Hilton. Campaign Marketing Manager- Jan 2018 to Aug 2021 ManagingB2B & B2C integrated marketing campaigns across UK Ireland & EU Managing client relationships Managing Campaign Strategy Managing allocation of resources as well as content Building and launching Digital Marketing programs including ABM, SEO, PPC, Content, Display Social media, Paid social. Attribution & GTM Creating a UX/UI Plan Programmatic Selected Contributions: Implementing end to end processes for consumer journey for CRM improving tracking and conversion by 13% Implementing new Landing Pages for Search and email marketing for A/B and multivariate testing improving conversion by 12% Completing on page optimization of the content on the website and project managing new content Project managed the creation of multiple landing pages for email marketing improving conversions as per CRO strategy Energyhelpline –(Energy Comparison Site) Digital Marketing Manager- May 2014 to December 2017 reporting to Head of Marketing Utilise technology to systematise and deliver compelling content, as well devise online and portal strategies, such as application and database integration. Lead direct and virtual team/project and regulate collective campaigns for energy and telecom services across 26 partners. Plan, update, and direct regular marketing tasks to ensure successful management of online, offline, public relation, and research agencies. Recognise consumer conversion and retention rates and apprehend demographics and segmentation process through utilisation of web analytics. Hold full P&L accountability to handle budget and assure smooth running of digital marketing operations. Running integrated marketing campaigns including Adwords-PPC, organic search, social media, email, mobile, ATL and BTL Selected Contributions: Planned and project managed the build of 50 sites for partners with a short time frame of 3 months to roll out services Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +9M. Retained database consistency and records of 3.5M customers using web and Google Analytics. Established collective digital campaigns and expanded business growth from scratch to 8M and 30 partners in three year. Decreased to 2-3% bounce rates from 50% and improved 40% on search and 22% conversion rates on emails. Owned the customer journey across channels and improved acquisition rate Owned and created CRM strategy Test and learn through A/B split and multivariate testing Project management of the development of new registration sites in word press and also new blog sites Managed a team of 6 people and budget of 3 mill Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us