Senior sales/BizDev · finance

#CV #resume #резюме #Marketing #ProductMarketing #B2B #Fintech #remote #opentowork Senior Product Marketing Manager | B2B FinTech 📍 Lisbon, Portugal 💻 Remote (open to hybrid in Lisbon) 🌏 English (C1), Spanish (B2), Russian (Native) Core Skills: B2B Product Marketing, Go-to-Market Strategy, Positioning & Messaging, Competitive Research, Content Strategy, Sales Enablement, Cross-functional Leadership 10+ years in B2B marketing, 6 of them owning end-to-end product marketing for a 40+ product portfolio at Raiffeisen Bank (CIB). I turn customer and market research into positioning, messaging, and GTM strategy for complex products sold to large corporates and FIs — coordinating teams, vendors, and agencies end-to-end, and building sales enablement materials teams actually use. Earlier: brand and demand gen at Alfa-Bank, Intouch Insurance, and Volkswagen Group (Audi/Seat); later built my own brand, Lapka Home, solo. 📩[контакт скрыт] 💬 Telegram: [контакт скрыт]