Senior Backend Developer (PHP/Laravel)

AKSHAYKUMAR ALLE SENIOR SOFTWARE ENGINEER CONTACT Lower Parel, Mumbai TOP SKILLS PHP Laravel, Symfony CodeIgniter, CakePHP WordPress MySQL, MSSQL, PostgreSQL Apache, Nginx, PHP-FPM LAMP, Linux, Shell Scripting TDD, PHPUnit REST API Microservices Redis, Varnish Performance Optimization Kafka, RabbitMQ System Architecture AWS, GCP WORK EXPERIENCE A results-driven Seasoned Senior Backend Web Developer with 10+ years expertise in PHP (Laravel), Cloud Architectures (AWS, GCP) & Scalable Microservices, Strong in Performance Optimization and Project Leadership. Media.net, Mumbai JANUARY 2021 - JULY 2024 Module Lead - Web Application Development Media.net, Mumbai JULY 2018 - DECEMBER 2020 Senior Web Application Developer Media.net, Mumbai JULY 2015 - JUNE 2018 Web Developer Developed a platform supporting over 1000 websites, managing the entire project lifecycle from requirement gathering to deployment. Supervised and mentored two junior Web Developers, assigning tasks, reviewing their code, and providing constructive feedback. Conducted load testing to prepare for high-traffic events such as Black Friday, ensuring the system could handle 10x the normal traffic. Implemented caching techniques using CDN, OPCache and Varnish, leading to a 30% improvement in website loading times. Led the upgrade of the CakePHP framework and PHP versions, enhancing system performance and security, reducing page load times by 20%. Set up and managed logging infrastructure using the ELK stack, enabling real-time monitoring and alerting, improving issue response times by 30%. Integrated APIs for ad-serving functionality and content management, improving ad revenue by 15%. OTHER SKILLS NodeJS NoSQL HTML, CSS, JavaScript jQuery, AJAX, Bootstrap Git, GitHub, Jenkins, CI/CD Docker Grafana, New Relic Elasticsearch, Logstash, Kibana Logging, Monitoring, Alerting JULY 2014 - JUNE 2015 Media.net, Mumbai Associate Web Developer Customized SugarCRM to meet company needs, adding new features and improving user efficiency, resulting in a 30% increase in CRM user productivity. LinkedIn SpotOn, San Francisco AUGUST 2024 - JANUARY 2025 Senior Software Engineer Developed and enhanced dashboard reporting functionalities, improving data visibility and decision-making for merchants. Investigated and implemented solutions for detecting offline POS devices, enhancing reporting accuracy. (Remote) AdMedia, Los Angeles NOVEMBER 2025 - PRESENT Senior Software Developer Architected and implemented a Shopping Search API supporting multi-feed product indexing, configurable search relevance, facet generation, secure image proxying, resilient query execution, comprehensive logging, and scalable API delivery. (Remote) PROJECTS Centralized Ad Serving and Content Serving Plugin Pioneered the development of a CakePHP-based plugin, centralizing the management of targeted ad-serving and content display functionalities across 1000+ websites. Integrated innovative features tailored to individual website configurations. Integrated various ad models (e.g., 2-click and 3-click), content management, and business logic, enabling seamless traffic buying, ad display, and revenue optimization, increasing ad revenue by 25%. Simplified code maintenance through centralized control using a symlink method, and enhanced site performance with integrated caching and compliance checks, ensuring a consistent and efficient user experience. EDUCATION K.J Somaiya College of Engineering (Vidyavihar), Mumbai — B.E - IT (2014) Vidyalankar Polytechnic, Mumbai — Diploma in IT (2011) Traffic Management and Compliance API Contributed to the foundational structure and logging implementation of an API for keyword-based ad serving and compliance checks, facilitating business metrics auditing and traffic optimization, and improving traffic efficiency by 20%. Google DFP Monetisation — Ad server and Ad-Serving technology Leveraged traffic from various sources and optimized it via Google Ad Manager, creating a pipeline for data flow and reporting at the most granular level, optimizing the site to handle traffic of 1000 QPS, resulting in a 30% increase in ad impressions. Affiliate Marketing and Monetisation Focused on generating leads for partner advertisers and earning via a commission model, added analytics and A/B testing to determine performance at various levels, increasing lead conversion rates by 15%. User Privacy Compliance System Implemented GDPR and CCPA compliance measures on company websites, ensuring adherence to data protection regulations and safeguarding user privacy, reducing compliance-related incidents. Website Creation and Deployment Automation System Automated the website creation process, integrating Git repository setup, Jenkins build configuration, staging and live environment deployment, and database entry creation into a streamlined workflow, enhancing efficiency and scalability with a single-click solution, reducing setup time by 40%. Implemented CI/CD pipelines using Jenkins to automate deployment processes, reducing deployment time by 30%. Automated Incident Response System Implemented a project leveraging PagerDuty service to alert on-call personnel via phone calls, ensuring timely response to API failures and issues, decreasing incident resolution time by 35%. Product Comparison Platform Developed and maintained a comparison website, proficient in API integration and multi-page development, improving user engagement and increasing site traffic by 30%. Staff Management Module Developed features to manage restaurant staff roles, permissions, and shift tracking for improved workforce management. Merchant Dashboard Designed and developed a centralized dashboard for restaurant owners to track sales, manage menus, analyze customer trends, and configure POS settings.