Head of Growth / Head of Performance Marketing

Все резюмеАрбитражHead of Growth / Head of Performance MarketingDmitry Vinokurov Опыт работы Обо мне Иностранные языки Образование Показать контакты Dmitry Vinokurov Опыт работы Обо мне Иностранные языки Образование Показать контакты Рассматриваю предложения14 октября 20263Head of Growth / Head of Performance Marketing$3 000 СочиКатегорияАрбитражЗанятостьПолныйГражданствоАлбанияПрофессиональные навыкимаркетингgoogle adsgoogle analytics Посмотреть портфолио Опыт работы 18 летИюль 2025 — работает сейчас1 год 2 месяцаHead of Growth, TrafficRiders (Paid traffic acquisition and performance marketing | Cyprus)Обязанности: — Acquire and scale paid traffic through Meta Ads, TikTok Ads, Google Ads and native, push and popunder advertising networks. Optimize the funnel from creative and landing pages through payment and retention; standardize KPIs, UTM tagging and sub-ID conventions. Implement tracking with Keitaro, deep links and server-to-server (S2S) postbacks; monitor traffic quality and event data. Automate creative processing, campaign launches, reporting, LLM-based analysis and alerts with n8n and advertising APIs. Allocate budgets based on LTV, CAC and payback; track channel-level profit and loss against plaДостижения: — Meta Ads: 480 campaigns, $209K in total ad spend and an average ROAS of 1.86. Reduced manual media-buying operations by 80% through automation. Cut the time from hypothesis to campaign launch from 3–5 days to one day. Reduced low-quality traffic by 25–30% through campaign stop rules and KPI thresholdsАпрель 2020 — Июль 20255 лет 3 месяцаMarketing Director, London Consulting Group (International marketing, user acquisition and lead generation | United Kingdom)Обязанности: — Built and led an international marketing team of 20+ media buyers, analysts and creative specialists. Established recruitment, training, KPIs and incentive programs. Led user acquisition and lead generation across the US, Canada, Europe and Latin America. Implemented end-to-end analytics using Keitaro, Binom, Voluum, AppsFlyer, Adjust, Google Analytics and Meta Conversions API. Defined requirements for CRM and Firebase integrations and oversaw implementation. Managed advertising budgets, creative testing, conversion rate optimization and campaign scalingДостижения: — Stardust LLC: $60K monthly advertising budget; achieved 590% ROAS on Google Ads and 630% on Meta Ads. Optimized mobile user acquisition and integrated marketing analytics. Viceroy LLC: achieved ROAS of 3 on Taboola with more than £377K in ad spend. Automated native advertising workflows using Kintura and Native Optimizer. MightyForms: increased user acquisition for a SaaS product through PPC campaigns fivefoldДекабрь 2012 — Апрель 20207 лет 4 месяцаProject Manager, Koper.RF (B2B manufacturer of pile-driving equipment)Обязанности: — Managed marketing for a B2B manufacturer of pile-driving equipment: marketing strategy, channel selection, Google Ads, Yandex Direct, SEO and website development. Prepared website and creative briefs and oversaw deliveryДостижения: — Managed marketing strategy, paid search, SEO and website development for a B2B equipment manufacturer; oversaw delivery of website and creative briefsАпрель 2012 — Декабрь 20128 месяцевSenior PPC Specialist, Rosavtobank JSC (Banking — bank guarantee services)Обязанности: — Acquired customers for bank guarantee services through Yandex Direct, Google Ads, MyTarget and VK, managing campaigns against target CPAДостижения: — Customer acquisition for bank guarantee services across Yandex Direct, Google Ads, MyTarget and VK, with campaigns managed against target CPAСентябрь 2008 — Апрель 20123 года 7 месяцевProject Manager, Digital Media (Company websites, digital projects and online promotion)Обязанности: — Managed company websites and digital projects, online promotion and web analytics. Coordinated developers, designers and content managers; led a team of 18 freelancersДостижения: — Led a team of 18 freelancers and coordinated developers, designers and content managers across digital projectsОбо мнеGrowth and performance marketing leader in SaaS, mobile apps, e-commerce, B2B, fintech and iGaming. Led a team of 20+ specialists. Focus: CPA, CAC, ROAS, LTV, payback, end-to-end analytics, funnel optimization and AI automation. Verticals: Betting, Gambling, Gaming, Adult, Finance, Crypto. Sources: FB / Meta Ads, Google, Telegram, TikTok, Native, Push; popunder, in-app, Yandex Direct, SEO. MARTECH & AI PORTFOLIO • Creative upload automation (private): n8n, Node.js, PostgreSQL, Meta/TikTok APIs; Drive uploads, format checks, deduplication, error handling, Telegram campaign creation and Gemini localization. • Server-side conversion tracking: Keitaro, PHP/JS, S2S, Meta CAPI, Yandex Metrica; lead/purchase events, revenue, user matching, logging and diagnostics. [контакт скрыт] [контакт скрыт] • MCP UA payback calculator (private): Node.js, Adjust API; D3–D10 cohorts, CPI, IAP/ad ARPU, configurable assumptions, sample-size checks and scale/watch/kill recommendations. • Getzilla (evolved from Adaptive Grok Build Pro): experimental Python/Git AI workflow orchestration; task routing, automated checks, separate AI review and human-approved PRs; traceable plans, tests and reviews. [контакт скрыт] • GitMir for Codex: adaptation in TypeScript/Node.js; multi-project dashboard, task queue, execution log, planning/navigation/verification skills. [контакт скрыт] Skills: growth strategy, media buying, UA, budgeting/P&L, CRO, A/B testing; GA4/GTM, Keitaro, AppsFlyer, Adjust, Firebase, cohort analysis; n8n, REST APIs, S2S, MCP, SQL, JS/TS, Node.js, PHP, Python, Git, LLMs. Remote, full-time; open to business travel. Salary from USD 3,000. Telegram: [контакт скрыт] Certificates: 2022 — Google Ads, Petal Ads Optimizer, PropellerAds Media Buyer Certification; 2021 — Google DV360, Meta Media Buying Professional, Meta Media Planning Professional. Иностранные языки РусскийРоднойАнглийскийc1 — Высокий Образование Кандидат наук Очная 2008Tambov State Technical University (ТГТУ) Факультет: Information Protection Специальность: Information Security of Telecommunications Systems