Social-First Influencer and 360 Campaign Lead

Sign in Social-First Influencer and 360 Campaign Lead Location: New Delhi, Delhi, India Posted: September 21, 2026 Contact this candidate Resume: Drive social-first campaign strategy and execution across social media platforms, leveraging trends, culture and consumer insights to create relevant, high-impact social campaigns. Led the end-to-end influencer campaigns, from creator scouting, selection, contracting to briefing, production, KPI delivery and performance. Build and manage relationships with top influencers and celebrities using creator insights, audience data and platform behaviour to shape campaigns and content. Conceptualise and execute 360 communication campaigns and product launches, managing cross-functional stakeholders and across budgets ranging from smaller spends to 50 Cr+ for influencer campaigns. Partner with Google, Meta and Snapchat teams to develop integrated campaigns, leveraging platform capabilities, and insights to drive campaign impact. Skills: Creative Direction Team Management Data Handling Marketing Content Creation Communications Project Management Content Writing Events Stakeholder Management Social Media Management Stakeholder Management Budget Planning Creative Direction, styling & Social Media Management Integrated Marketing, PR and Event execution Team building & development Brand positioning & management Social shooting, content production & editing Problem-solving at the eleventh hour Attention to detail of an eyeglass CORE COMPETENCIES PROFESSIONAL EXPERIENCE HIDESIGN (Pondicherry, India) Influencer & PR Marketing Manager Developed monthly and annual marketing calendars, translating brand objectives into strategic campaigns, content plans and budgets. Led social, influencer, PR and event initiatives, driving a 2.6x sales spike in a single day and 2.3x growth in campaign engagement. Managed end-to-end influencer campaigns, from creator scouting and negotiations to relationship management, celebrity collaborations and campaign execution. Planned and executed 360 brand activations across social, influencer, events, retail, OOH and experiential, partnering with Nexus, DLF and Phoenix group to drive visibility and footfall. Led communications, influencer, and PR for Hidesign’s luxury hospitality portfolio, including Le Dupleix (luxury heritage hotel), The Promenade (luxury boutique hotel), Bay of Buddha and Blueline; collaborated with celebrities including Suhana Khan, Ajay Devgn and Randeep Hooda, among others. Skills: Influencer Marketing Social Media Creative Direction Content & Communications Trend Forecasting Brand Partnerships PR Events Marketing & Communications Professional SURBHI ABOUT ME Owned content planning, scheduling and publishing across the brand's social channels, building a consistent editorial calendar and voice. Directed, scripted and executed campaign shoots, including hands-on shooting and editing of short-form social content. Oversaw content collaborations, influencer marketing and public relations. SPECSCART (Manchester, UK) Marketing & Communications Manager Jan 2021-Aug 2023 Sep 2023-Sep 2025 +91-991**-***** ********@*****.*** Delhi, India 319 Samsung (Gurgaon, India) Marketing Manager Oct 2025-Present SOFTWARE SKILLS Meta Business Suite Hootsuite Adobe Photoshop Adobe Illustrator Adobe Indesign EDUCATION AND CERTIFICATIONS NATIONAL INSTITUTE OF FASHION TECHNOLOGY 2020 Communications Awarded NIFT Meritorious Student Award (Rank I) and NIFT Extraordinary Service Award ST. MARY'S SENIOR SECONDARY SCHOOL 2015 Biological and Physical Sciences with Mathematics UPGRAD 2022 Database Design with MYSQL PARSONS SCHOOL OF DESIGN- THE NEW SCHOOL 2022 Retail Transformation LINKEDIN LEARNING 2022 Influencer Marketing Foundations UNIVERSITY OF MICHIGAN 2023 Marketing & Public Relations Strategic marketing & PR leader with 8+ years driving influencer marketing, brand communications, events, celebrity partnerships, and campaign strategy across various verticals. Experienced in leading end-to-end campaigns and managing revenue across the full spectrum, up to USD 5Mn+. Skilled in managing cross- functional stakeholders, and driving integrated marketing initiatives across digital, influencer, retail, and experiential channels end-to- end. ACCOLADES Guinness World Record Participant (Largest Smartphone Photography Competition, 2026) Gold Medalist, Theatre & MUNs - competed across IITs, IIMs and universities (2015-2019) LANGUAGES English (Native/Bilingual Proficiency) Hindi (Native/Bilingual Proficiency) Occasional Chef Photographer Psychology Enthusiast Inquisitive Explorer INTERESTS Ideated, wrote copy and designed creative briefs for all digital DTC touchpoints — website, social, email, ads, blogs, Meta and Google ads. Quantified campaign performance with data analytics, using findings to test, iterate and build actionable strategies. Managed LinkedIn content for both the brand and its CEO, including executive communications. Negotiated campaign partnerships and led execution across internal and external teams. Skills: Creative Direction & Styling Influencer Marketing Social Media Marketing Communications Performance Marketing Copywriting Content Strategy Luxury Email Marketing LinkedIn Management & Executive Comms Design & ideation Sales Developed social-first creative and marketing strategies for the brand across collections and campaigns. Managed trade shows, buyer meets and fashion shows; led event management, styling, social and content photoshoots for campaigns and collections. Conducted SWOT, competitor and market research to inform brand strategy and content direction. Skills: Social-First Marketing Creative Strategy Styling Events & Fashion Shows Photoshoots Market Research UNITED COLORS OF BENETTON (Gurugram, India) Marketing Specialist Jan 2020-Dec 2020 Brand communications, content strategies, and content writing. Styling and creative direction for various shoots and campaigns. Skills: Marketing Brand Communications Creative Direction Social Media Strategy KRISHNA JEWELLERS Marketing Associate Jan 2019-Dec 2019 Proceeding with the design process for fashion and lifestyle accessories, home decor, and leather goods. Product development consisting of sampling of the selected products. Product Photoshoots and content management Clients handled- Anthropologie, Ann Taylor, Nordstorm, Aspinal Of London, Ralph Lauren, Michael Kors, TJX, Arvino, Rachel Parcell TRIBURG (GURUGRAM, INDIA) Brand Management Intern June-July 2018 NIFT Jan 2018- Dec 2019 Led annual fests, events and workshops across 16 campuses and 800+ students & faculties, managing end-to-end planning and operations. Served as lead anchor and editor for institutional events. ADDITIONAL HIGHLIGHTS President & Vice-President, Literary Society Showcased my designs at the 12th Edition of the Footwear & Technology Fair. MEET AT AGRA 2018 Exhibitor Oct 2018 SOFTWARE SKILLS HypeAuditor Canva Traackr Sprinklr Klaviyo NIFT INTERNATIONAL CONFERENCE Selected as the sole institutional delegate for NIFT’s Global Summit, New Delhi - managed runway shows featuring leading designers (Like Manish Arora, Namrata Joshipura and others) and coordinated workshops with global industry leaders on luxury branding, marketing and digital supply chains. Jan-Feb 2018 Institutional Delegate Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us