Chief Growth & Marketing Officer

Sign in Chief Growth & Marketing Officer Location: Phoenix, AZ Posted: July 12, 2026 Contact this candidate Resume: Lance DeGroot Chief Growth & Marketing Officer VP Growth & Marketing Performance Marketing Leader Los Angeles, CA · 507-***-**** · ***********@*****.*** · linkedin.com/in/lancedegroot P R O F E S S I O N A L S U M M A R Y Results-driven Growth & Marketing Executive with 16+ years of experience leading revenue growth, customer acquisition and retention, and digital transformation across enterprise brands, high-growth startups, and eCommerce businesses. Proven track record in executive leadership roles including Chief Growth & Marketing Officer and VP of Growth & Marketing, driving measurable improvements in revenue, ROAS, CAC, conversion rates, and customer lifetime value. Experienced managing multi-million-dollar media budgets, scaling cross-functional teams, and executing full- funnel growth strategies across Paid Media, SEO, CRM, Affiliate, Amazon, and lifecycle marketing. Led growth initiatives for global brands including Microsoft, Apple, Best Buy, American Express, and Capital One. Multiple founding team member with 10+ years of healthcare startup experience across TytoCare, Legacy, Miku, Medly, Actin, Personal Fav, Solawave, and CapScore. Expertise in AI-driven marketing, automation, predictive analytics, and performance optimization. C O R E C O M P E T E N C I E S Paid Search & Paid Social E-Commerce Growth Strategy Team & Agency Leadership SEO / SEM / Display / Native Conversion Rate Optimization Budget Allocation & ROI Mgmt Email, Affiliate & Influencer Amazon Seller Central & FBA DTC Telehealth & Health Tech P R O F E S S I O N A L E X P E R I E N C E Chief Growth & Marketing Officer Actin Health Inc. • Los Angeles, CA Apr 2024 – Present • Pitched and secured Series A funding; built a DTC Telehealth company from concept to a fully functioning platform connecting patients with board-certified physicians for instant prescriptions, FDA-regulated pharmacy fulfillment, and expedited doorstep delivery. • Lead overall growth strategy across key therapeutic categories including weight loss, longevity, men's health, women's health, and hormone optimization — driving customer acquisition, retention, and revenue expansion. • Partner closely with product and engineering teams to improve CRO, optimize the user journey, and scale product-led growth initiatives that enhance customer experience. • Build data-driven systems aligning marketing, operations, and customer success to maximize retention, lifetime value, and brand trust. VP of Growth & Marketing Legacy Inc. • Los Angeles, CA Nov 2022 – Apr 2024 • Led all DTC performance marketing and e-commerce revenue generation: Paid Search, Paid Social, Shopping, Display, YouTube, Email, SEO, and Affiliate — reporting directly to the CMO and managing a team of 6 plus external agencies. • Owned and efficiently scaled a multi-million dollar paid media budget, allocating spend across channels to hit growth targets. • Developed and managed A/B testing roadmap across website and paid media (Google Ads, Facebook Ads, TikTok, Podcast, Display) to drive incremental growth. Head of Growth Marketing Medly Inc. • Los Angeles, CA Dec 2021 – Nov 2022 • Led all performance marketing and e-commerce revenue across DTC and B2B: Paid Search, Shopping, Paid Social, Display, YouTube, Email, Direct Mail, and Affiliate — managing 5 direct reports and 6 agency teams. • Simultaneously led B2B digital strategy for healthcare provider acquisition and new prescriptions while driving a $50M annual revenue e-commerce shop for health and wellness products. Sr. Director of E-Commerce & Growth Marketing TytoCare Inc. • Los Angeles, CA Jan 2021 – Dec 2021 • Managed three agency teams (12 members) overseeing brand partnerships, influencer program, paid and organic social, content creation, community management, awareness campaigns, content partnerships, and owned and earned media. Head of E-Commerce & Performance Marketing Miku Inc. • Los Angeles, CA Nov 2017 – Jan 2021 • Led strategy and execution of all paid media and e-commerce including Paid Search, Paid Social, Shopping, Display, SEO, YouTube, and Amazon across the US and Canada. • Developed and grew key brand partnerships and retail channels: Google, Facebook, Bing, Amazon, Shopify, b8ta, Affirm, HSA/FSA Store, buybuy Baby, Bed Bath & Beyond, Target, and Best Buy. Role Company Dates Director Paid Media & Growth Marketing iProspect, Los Angeles, CA Aug 2017 – Mar 2018 Associate Director Paid Media & Growth Marketing 360i, New York, NY Jan 2016 – Aug 2017 Paid Media & Growth Marketing Supervisor 360i, New York, NY Jan 2015 – Jan 2016 Senior Manager Paid Media & Growth Marketing Performics, New York, NY Jan 2014 – Jan 2015 Senior Manager Paid Media & Growth Marketing Best Buy, Richfield, MN Mar 2013 – Jan 2014 Associate Manager Paid Media & Growth Marketing Digital River, Minnetonka, MN Feb 2012 – Mar 2013 K E Y A C H I E V E M E N T S • 2x startup founding team member. • Scaled multiple startups from pre-revenue to $2–10M ARR. • Grew agency client from 4 partnerships to 50+ partnerships in 3 years. • Increased revenue over 300% while decreasing CAC by 50% YoY for a home diagnostics brand. E D U C A T I O N MBA, Entrepreneurship University of St. Thomas, Opus College of Business, Minneapolis, MN May 2011 BA, Business Management University of St. Thomas, Opus College of Business, Minneapolis, MN May 2009 T E C H N O L O G Y & P L A T F O R M S Ad Platforms: Google Ads, Bing Ads, Meta Ads, Amazon Ads, TikTok Ads, Pinterest, Quora, Reddit Bid Management: Marin Software, Kenshoo (Skai) Analytics & CRM: Google Analytics, SA 360 E-Commerce: Amazon Seller Central, Amazon FBA/FBM, Shopify, Magento, BigCommerce, Bask Email: Braze, Klaviyo Loyalty: Trustpilot, Yotpo AI Tools: Claude, ChatGPT, Grok, Gemini Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us