Lead таргетолог · finance

Sign in Senior Marketing & Growth Leader, Houston-based Location: Houston, TX Salary: $155,000 Posted: June 14, 2026 Contact this candidate Resume: SARVESH KEKATPURE, LEED G.A. Houston, TX 802-***-**** *******.*********@*****.*** LinkedIn: linkedin.com/in/sarveshkekatpure Authorized to Work in the United States PROFESSIONAL SUMMARY Results-driven marketing and business growth executive with 15+ years of progressive leadership experience driving enterprise marketing strategy, brand stewardship, demand generation, and customer acquisition across multi-market environments. Proven track record developing and executing integrated marketing campaigns across paid, owned, and earned channels—including digital advertising, CRM/lifecycle marketing, email marketing, content, trade events, and sales enablement—to generate measurable revenue growth and brand relevance. Demonstrated expertise in marketing analytics, ROI optimization, and data-driven decision-making using platforms such as Salesforce, HubSpot, Power BI, and Tableau. Experienced leading high-performing, multi-disciplinary teams and managing cross-functional stakeholder relationships with Sales, Operations, and executive leadership. Adept at managing marketing technology roadmaps, marketing automation, agency and vendor relationships, and marketing budgets to deliver measurable business results. Passionate about building brands, improving customer experience, and translating enterprise strategy into market-level execution. CORE COMPETENCIES Enterprise Marketing Strategy Brand Stewardship & Positioning Demand Generation & Lead Acquisition Digital & Performance Marketing CRM / Lifecycle Marketing Marketing Analytics & ROI Integrated Campaign Management Marketing Technology Roadmap Budget & Agency Management Team Leadership & Talent Dev. Cross-functional Collaboration Customer Experience Strategy PROFESSIONAL EXPERIENCE Pinnacle Infotech Inc. (PII) Houston, TX Nov 2015 – Present Associate Director – Business Development & Marketing Progressive promotions: Senior Manager (2015) AGM (Aug 2017) DGM (Jun 2019) General Manager (Oct 2021) Associate Director (Mar 2024) Enterprise Marketing Strategy & Brand Stewardship •Developed and executed enterprise-wide marketing and business development strategy aligned with organizational growth objectives, brand positioning, and multi-market expansion across the United States. •Stewarded the Pinnacle brand across all external-facing channels—trade show booths, proposal materials, digital platforms, and client communications—ensuring consistent messaging, visual identity, and customer experience. •Served as the primary brand ambassador at national construction industry trade shows and events, delivering keynote presentations and educating audiences on BIM technology, driving brand awareness and lead generation. •Developed integrated marketing and sales enablement collateral, presentations, and proposals that aligned corporate positioning with market-specific buyer insights and segment needs. Demand Generation, Digital Marketing & Customer Acquisition •Designed and executed multi-channel demand generation programs—including email marketing campaigns (Mailchimp, Constant Contact), digital outreach (LinkedIn Sales Navigator, ZoomInfo, Apollo.io), and event marketing—increasing annual new-prospect revenue by 60% from 2020 to 2024. •Grew total U.S. annual sales from $15M to $31M (2020–2024) through integrated marketing and customer acquisition strategies targeting general contractors, MEP firms, and construction owners across multiple geographic markets. •Leveraged CRM platforms (Salesforce, HubSpot, Microsoft Dynamics 365) to build customer lifecycle marketing workflows, pipeline visibility dashboards, lead scoring models, and conversion tracking to optimize lead quality and return on marketing investment. •Deployed marketing automation and CRM/lifecycle marketing sequences to nurture prospects through the acquisition funnel, improving lead conversion and accelerating the sales cycle. Marketing Analytics, Reporting & Marketing Technology •Built performance dashboards and marketing analytics reports using Power BI, Tableau, and Google Looker Studio to track campaign performance, lead quality, funnel conversion, revenue attribution, and ROI metrics. •Led the marketing technology roadmap encompassing CRM, marketing automation, digital outreach platforms, ERP integration (SAP, Oracle NetSuite), and business intelligence tools, improving speed, personalization, and operational efficiency. •Conducted competitive intelligence and market research using IBISWorld, Gartner, PitchBook, Dun & Bradstreet, and Crunchbase to inform brand strategy, campaign planning, and market activation decisions. •Developed and managed marketing budgets and agency/vendor relationships, evaluating media spend and campaign investments to ensure measurable ROI and brand alignment. Team Leadership, Talent Development & Cross-functional Collaboration •Built and led a multi-disciplinary business development and marketing team, growing the U.S. sales team from 1 to 18 members and BD team from 6 to 13 members, fostering a culture of accountability, innovation, and continuous improvement. •Directed performance management, coaching, hiring, onboarding, and professional development for team members across multiple international locations, driving high performance and retention. •Partnered cross-functionally with Sales, Project Management, Operations, Finance, and executive stakeholders to align marketing strategy with business priorities, client delivery schedules, and market-specific goals. •Developed workflow optimization initiatives, SOPs, and process improvements that enhanced team efficiency, campaign execution speed, and overall marketing operations effectiveness. Customer Experience & Relationship Management •Managed customer experience strategy across the full client lifecycle—from initial brand engagement through project delivery—ensuring consistent, high-quality touchpoints that improved satisfaction and loyalty. •Gathered customer insights and market research to inform segmentation, persona development, campaign messaging, and product positioning strategies. •Increased annual revenue from existing accounts by 40% (2020–2024) through CRM-powered lifecycle marketing, proactive relationship management, and customer experience initiatives. Pinnacle Infotech Solutions (PIS) West Bengal, India Aug 2011 – Nov 2015 Estimation Department Head (Promoted from Project Estimator) •Managed a high-volume estimating and marketing operations function supporting multi-market construction projects across diverse client industries and geographic regions. •Developed integrated proposals, pricing strategies, and marketing collateral supporting successful client acquisition and business development efforts. •Collaborated with clients to gather requirements, understand buyer objectives, and translate insights into compelling positioning and service presentations. •Coordinated cross-functional transitions between estimation, project management, production, and client-facing teams, improving workflow efficiency and customer experience. •Supported forecasting, resource planning, and operational performance tracking in alignment with business priorities and revenue objectives. EDUCATION Master of Science (M.S.) – Civil Engineering Aug 2009 – May 2011 University of Southern California (USC) Specialization: Construction Engineering & Management Los Angeles, CA Bachelor of Technology (B.Tech) – Civil Engineering Aug 2005 – May 2009 Veermata Jijabai Technological Institute (V.J.T.I) Mumbai, India CERTIFICATIONS •LEED Green Associate (LEED G.A.) – U.S. Green Building Council (USGBC) •Microsoft Office Specialist – Excel, Word, PowerPoint, Outlook TECHNOLOGY & SKILLS CRM & Marketing Automation Salesforce CRM · HubSpot Marketing Hub · Microsoft Dynamics 365 Mailchimp · Constant Contact · Zoho CRM · Oracle NetSuite CRM Business Intelligence & Analytics Power BI · Tableau · Google Looker Studio · Microsoft Excel (Advanced) Power Query · Power Pivot · SQL (Basic) Digital Marketing & Content Platforms HubSpot · WordPress · Canva · Adobe InDesign · Adobe Acrobat Pro LinkedIn Sales Navigator · ZoomInfo · Apollo.io Strategic & Project Management Microsoft Project · Smartsheet · Asana · Monday.com · Jira · Notion Market Intelligence & Competitive Dun & Bradstreet · IBISWorld · PitchBook · Crunchbase · Gartner · Statista ERP & Financial Systems SAP · Oracle NetSuite · Deltek Vision/Vantagepoint · QuickBooks Enterprise LANGUAGES English (Fluent) Hindi (Fluent) Marathi (Fluent) Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us