Content Marketing & Product Marketing Manager

Sign in Content Marketing & Product Marketing Manager Location: Montclair, NJ Posted: July 18, 2026 Contact this candidate Resume: Beth Adams www.linkedin.com/in/bethjadams/ ************@*****.*** 201-***-**** Areas of Excellence Product Marketing Buyer Persona Creation High Tech Marketing Channel Marketing Partner Marketing Messaging and Positioning Lead Generation Campaigns Content Writing Cross-Functional Team Head Product Launches/Launch Strategy Data Analysis Web Design Social Media Planning Design Strategy Sales Enablement Leadership AI Tools/LLMs Professional Experience 2023 - 2026 HCLSoftware - Product Marketing Manager ● Own GTM messaging and positioning across multiple products, crafting narratives for specific personas and target audiences. ● Use LLMs and AI tools to produce core collateral at speed (one-pagers, feature guides, case studies, pitch decks, and website copy), saving significant spend that would otherwise go to outside vendors for product-specific content. ● Build sales enablement that accelerates the cycle (battlecards, email templates, ROI calculators) and track content performance, refining messaging from data and customer feedback. ● Spearheaded the planning and execution of award submissions for both AR and PR initiatives. Our team's success resulted in winning three prestigious awards within the first year. ● Collaborating with digital leaders to achieve significant gains in keyword rankings, contributing 33% of overall traffic. 2021 - 2023 Pyramid Analytics - Senior Product Marketing Manager ● Hired to scale up the company by driving brand awareness and increasing product adoption through events, internal and external communications, content creation, and campaign management. ● Accelerated growth by creating client feedback cycles; analyzed and shared data to better connect sales, marketing, and product teams and informed enhancements for product launches, increasing marketing sourced leads to 53%. ● Developed channel, partner, and sales go-to-market initiatives, new customer growth was 35+ opportunities YOY. ● Empowered a tiger team of marketing/product marketing leaders to increase net new deal pipeline by 45%. 2020 - 2021 Feedback Loop - Director of Product Marketing ● Recruited to grow an agile platform for rapid consumer feedback that makes it fast, easy, and reliable for product and research teams to make decisions based on quality data. ● Delivered meaningful product positioning and messaging that increased web traffic 7% YOY. ● Constructed, launched, and optimized flagship survey report, gaining 24% more downloads. 2019 - 2020 GEP Worldwide - Senior Product Marketing Manager ● Hired as the first product marketing manager for the new Supply Chain Software division to grow the marketing segment helping global enterprises gain competitive advantage, boost profitability, and maximize business and shareholder value. ● Developed sales enablement materials, including buyer personas and customer-facing presentations in order to stimulate new customer acquisition during COVID. 2016 - 2019 Information Builders (ibi) - Product Marketing Manager ● Retained to develop product positioning, messaging, and content for the iWay family of products (MDM, Data Quality, Data Governance, Data Integration). ● Designed go-to-market for a new Healthcare product, surpassing expectations with $3.4M revenue in the first year. Beth Adams 201-***-**** ● Reduced content creation costs by $50,000 annually by writing compelling copy, white papers, and blog posts, eliminating the need for additional headcount or vendors. ● Increased sales YOY by developing and executing comprehensive GTM plans for the iWay and Omni products. This included creating detailed buyer personas, conducting thorough competitive research, and managing a robust content calendar. 2014 - 2015 INTTRA - Product Marketing Director ● Recruited to manage sales and marketing processes, client relationships, and generate the marketing strategy of the ● $50M/year Company’s core marketing campaigns. ● Drove $2.1M in new business sales through new product introduction, campaigns, website, and PR. ● Converted technical positioning into key market messages, drove go-to-market launches, and developed channel marketing programs, to amplify marketing effectiveness, and increase revenue. ● Developed testing and beta campaigns for new features, growing revenue and enhancing the brand. 2012 - 2014 Damco USA (Maersk Line) - Marketing Manager ● Enlisted to manage all marketing communications including creation and distribution of content about product benefits/features, account wins, and success stories. ● Positioned the brand with press releases and case studies; supervised publishers for timely releases and maximum visibility that grew overall recognition and increased revenue. ● Generated and distributed crucial advisories to senior management and customers regarding pricing and operations within a tightly regulated industry, meeting all requirements for compliance. ● In-sourced design, PR, and copywriting, and managed vendors to streamline budget and save costs. 2011 - 2012 Interstate Waste Services - Marketing Manager ● Recruited as first marketing executive for a $225M, privately held, solid waste management company to be a member of the top 50 senior management team. ● Pioneered implementation of SEO programs which provided 7000+ new website visitors; and optimized the website resulting in 54,385 unique visitors – 75% visiting for the first time. ● Created a comprehensive marketing budget, allowing for a full range of initiatives. Generated significant cost savings moving traditional media processes in-house. ● Established a high-growth marketing plan targeted at businesses and residential customers with strong social and web approaches, increasing brand reach and recognition. Prior Experience ● Marketing leadership roles at S&P Global, Thomson Reuters Legal Solutions, and The Chubb Corporation. ● Launched third-party reseller programs globally. ● Repositioned and marketed legacy products to accelerate phasing out old technology. ● Used marketing strategy to maintain double digit growth rate of new and existing products. ● Founded and launched product-led growth strategies, complimenting sales and marketing led initiatives. Education Bachelor of Business Administration, The George Washington University, School of Business Additional Skills Web Design Graphic Arts BrightEdge Certified Dreamweaver HTML Drupal WordPress Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Fireworks QuarkXpress CorelDraw Microsoft Teams Salesforce.com HubSpot Outlook MS Word Excel PowerPoint Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us