B2B Product Marketing & GTM Storytelling

Sign in B2B Product Marketing & GTM Storytelling Location: Sunnyvale, CA Posted: July 29, 2026 Contact this candidate Resume: ANUSHREE NATESH, MBA Product Marketing B*B, Positioning, GTM Strategy & Technical Storytelling +1-315-***-**** **********.*@*****.*** LinkedIn Portfolio United States SUMMARY Product marketer with 4 years of experience translating complex technical products into buyer-ready narratives, with hands-on experience across enterprise SaaS positioning, GTM execution, content and demand generation, and founder-level venture building. EXPERIENCE Marketing Coordinator Sep 2021 – Jul 2024 COACT • Owned positioning, messaging, and competitive differentiation for COACT’s 15-20 product B2B SaaS suite (surgical video libraries, video DRM, learning platforms, webinar portals, 3D virtual tours, AR cards, and more), embedding with engineering to translate technical capability into buyer- ready value stories. • Built the full sales-enablement arsenal behind the suite: decks, one-pagers, case studies, product launch videos, Google AdWords campaigns, conversion landing pages, product brochures, and email campaigns, for enterprise clients including Siemens, Capgemini, Google, ABB, Tata Motors, and 8+ additional enterprise accounts. • Built, designed, and wrote the ad copy, banners, and landing pages behind Google Ads campaigns across 5 verticals spanning India, Dubai, and global markets, feeding an inbound lead pipeline of 1,428 leads (2021 to 2024), 187 of which converted into paying clients including Icertis, Unacademy, Ashok Leyland, Tata Communications, and Esbee Dynamed. • Monitored inbound lead quality daily, validating leads across the pipeline, and tweaked campaigns weekly to increase revenue-generating conversions, closely managing budget allocation to drive 116+ monthly conversions at a blended CPC of $0.45. • Wrote case studies, thought leadership, and customer stories across 15+ enterprise accounts, applying SEO and keyword research to improve content visibility, and ran content audits and gap analyses that lifted cross-channel consistency 30%. • Coordinated cross-functional teams and vendors across India and Germany on a global product launch, managing timelines, brand consistency, and stakeholder approvals; lifted engagement 25% across 15+ accounts. • Selected as the primary voice for client-facing walkthrough videos across 20 virtual event platforms and 10 software products, narrating navigation from the landing page through login and full feature exploration and highlighting interactive elements like photo booths and virtual exhibits. • Directed a team of 5 designers on brand-aligned digital artwork for a CEO-facing virtual event platform, holding every visual (colors, typography, layout) to the client’s brand guidelines and brief before it reached the executive stage. • Built ABB’s employee engagement portal and annual social calendar concept, designing gamified recognition and rewards features alongside themed programming including an "Employee Appreciation Week" and a company-wide "Technology Day" event. • Independently executed Syntegon’s global digital product launch (emailers, digital banners, social visuals, video assets, presentation materials) end to end, coordinating cross-functional communication between clients, designers, and internal stakeholders to synchronize one brand-compliant narrative across international markets. • Grew the company’s LinkedIn following from 500 to 2,000. • Delivered training and induction programs for new hires and provided performance feedback in my final year at COACT, building on ongoing mentorship of junior team members on messaging and content standards. Marketing Intern (D’Aniello Entrepreneurial Internship) Sep 2025 – Dec 2025 Medobar / APISIQ, Syracuse, NY • Owned go-to-market strategy and content for APISIQ’s Kickstarter launch as the sole marketing owner, building positioning and messaging from scratch with no existing playbook. • Built audience-first journeys and a reusable content hub across social, email, and web; defined the measurement strategy and tracked engagement, conversion, and audience growth. • Drafted and published external-facing content (release notifications, newsletters, website updates), managing review cycles and stakeholder feedback. • Built a Python-based AI research chatbot; used Claude and ChatGPT daily to accelerate research and content production. • Launched and grew APISIQ’s Instagram and TikTok from scratch, producing 20+ pieces of content that built engagement with a cold audience. Junior Business Development Associate Jun 2021 – Sep 2021 COACT • Facilitated client discovery meetings to surface stakeholder needs, translating input into tailored outreach strategies and case studies that supported pipeline. • Supported editorial planning and authored case studies and business reports, building tagging frameworks and content inventories. Feature Writer (Intern) Jan 2021 – Apr 2021 How I Got The Job (Remote) • Wrote original, publication-ready articles under strict originality screening across career guides, explainers, and listicles. • Applied keyword research and meta-tag optimization to shape each brief into clear, search-ready content. ACADEMIC PROJECTS Syracuse University, Whitman School of Management StepTalk, Co-Founder & CEO (Panasci Business Plan Competition ’26) • Led market research, customer discovery, and counselor relationship strategy for an outdoor walk-and-talk therapy platform; ran a 54-respondent primary research survey and built the go-to-market plan behind a $1.2M seed funding pitch. Trailblazers, Marketing Lead (Entrepreneurship Simulation ’25) • Led marketing and brand strategy for a simulated company, achieving the highest brand judgment score and best-rated advertising in two of three market segments; pitched to a VC panel that expressed investment interest. ExplAIn AI, Marketing & User Research Lead (Opportunity & Idea Recognition ’25) • Led marketing and user research for an explainable-AI learning assistant concept, shaping positioning and audience segmentation; won the top vote for strongest product from a cross-disciplinary class. SKILLS & TOOLS Product Marketing & Positioning: Value proposition development, competitive differentiation, GTM launch strategy, technical-to-business translation, buyer persona messaging Content Strategy & Storytelling: Case studies, customer stories, thought leadership, content audits and gap analysis, SEO and keyword research, copywriting Demand Generation & Paid Media: Google Ads campaign management, landing pages, email campaigns, lead generation and pipeline support, CPC and conversion optimization Sales & Cross-Functional Enablement: Sales decks and one-pagers, competitive collateral, stakeholder and vendor management, client acquisition Event & Experience Design: Experiential design, physical/hybrid/virtual events, trade shows, immersive activations Tools & AI: HubSpot, Salesforce, WordPress, Figma, Canva, Adobe Creative Suite, Google Ads, LinkedIn Ads, Excel, PowerPoint, Word, Python (beginner), Claude, ChatGPT EDUCATION Syracuse University, Whitman School of Management May 2026 MBA, Marketing & Entrepreneurship • Blackstone LaunchPad; Whitman Women in Business Jain University, Centre for Management Studies Jun 2021 BBA • Bengaluru, India CERTIFICATIONS & RECOGNITION Excel Associate (Microsoft 365) • COACT: Employee of the Quarter, Cross Club & Achiever’s Awards Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us