Strategic Brand & Content Systems Leader

Sign in Strategic Brand & Content Systems Leader Location: Portland, OR Posted: August 12, 2026 Contact this candidate Resume: Summary Strategic Brand & Content Leader with **+ years of experience defining founder-facing narratives and building scalable content systems that drive growth, trust, and adoption. Proven ability to translate complex ideas including modern and AI-native go-to-market strategies into clear frameworks, compelling stories, and design-forward content across owned, earned, and social channels. Experienced player coach who leads strategy while remaining hands-on in execution, with a track record spanning high-growth startups, global brands, and consulting engagements. Core Strengths Brand Narrative Strategy • Founder & Startup Storytelling (Seed–Series A) • Thought Leadership Content Systems & Playbooks • Editorial Strategy & Calendars • AI & Modern GTM Content Long Form & Short Form Content • Social & LinkedIn Distribution • Video & Visual Collaboration Cross Functional Leadership • Executive & Founder Communications Professional Experience Verizon Business Group - Content Strategist / Copywriter June 2022 – December 2024 Led brand storytelling and editorial strategy for enterprise B2B technology, translating complex products and modern go-to-market initiatives into founder- and buyer-facing narratives. Defined and executed brand narrative strategy and editorial leadership for customer advocacy and go-to-market content across digital platforms, sales enablement, and internal communications. Authored high-impact long-form thought leadership and customer stories that consistently ranked highest for engagement and visibility across owned channels. Developed scalable content systems, including editorial calendars, narrative frameworks, and reusable templates to support consistent brand positioning. Collaborated cross-functionally with marketing, product, sales enablement, PR, and legal teams to align messaging with business objectives and compliance requirements. Conducted executive and customer interviews, translating abstract ideas, technical concepts, and GTM strategies into clear, empathetic, and compelling storytelling. Acted as a player-coach, balancing hands-on content creation with strategic guidance to stakeholders and senior leaders. Impact: Strengthened brand trust, accelerated content-led growth initiatives, and supported modern GTM strategy through scalable, editorially rigorous content. Favorite Media — Founder & Content Consultant (B2B / B2C) 2010 – Present Founded and led a content consultancy focused on founder-facing brand storytelling, thought leadership, and content-led growth for startups and growth-stage companies. Defined brand positioning, narrative strategy, and founder-facing content for Seed–Series A and growth-stage organizations. Created long-form thought leadership, short-form social content, LinkedIn distribution strategies, and campaign assets to build audience trust and brand visibility. Developed content playbooks, templates, and frameworks that enabled scalable execution across marketing and go-to-market teams. Partnered directly with founders and executives to articulate POV on modern and evolving GTM strategies, including technology- and AI-adjacent businesses. Led hands-on content execution while advising on systems, workflows, and performance measurement. Collaborated with external partners, designers, and media outlets to produce visually compelling, design-forward content. Selected Engagements — Blatchford Solutions: Built content-led growth programs focused on founder narratives, client journeys, and measurable partnership outcomes. GeoPacific Engineering: Directed brand storytelling and editorial strategy for milestone campaign; secured long-form earned media feature. NIKE: Supported global brand and content systems through large-scale web and editorial optimization initiatives. RGP: Contributed to brand narrative development and scalable content execution during company-wide rebranding. Stone Bridge Homes NW: Delivered award-winning executive storytelling and brand positioning campaigns. Education Bachelor of Arts - English Literature University of Illinois, Urbana Champaign Tools & Platforms Google Workspace • Adobe Creative Suite • Microsoft Office • Slack • Project Management Systems Phil Favorite www.linkedin.com/in/philfavorite ************@*****.*** 503-***-**** Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us