PPC-специалист · gambling, igaming

Sign in Marketing Manager Location: North Las Vegas, NV Posted: January 20, 2015 Contact this candidate Resume: Richard A Campbell **** ******** ***** ( Las Vegas, Nevada 89139 ( 702-***-**** ( ********.*****@*****.*** Executive Marketing Management Professional I am an innovative, results-producing marketing and management executive with a proven track record of success developing and leading comprehensive marketing strategies that exceed business goals and objectives for very successful companies. I possess over 20 years of experience with an expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrate success driving growth in targeted markets through implementation of key projects. I have a creative vision as a solid leader with skills to build and guide top-performing marketing teams. To utilize my skills and experience in a marketing / management executive position. KEY AREAS Strategic Marketing Campaign New Market Penetration / Property Design Opening Advertising / Collateral Market Research & Analysis Development Internet / Social Media / Mobile Team Building & Management Marketing Database Marketing Budget Preparation/Planning & Entertainment / Special Events Analysis Public Relations Professional Experience IGAMING INTERACTIVE MARKETING / MARKETING DEVELOPMENT October 2013 - Present AMERICAN CASINO & ENTERTAINMENT PROPERTIES (ACEP LLC) Las Vegas, Nevada Establish the online gaming marketing strategy and ensure the integration with the corporate wide marketing efforts. Develop and implement tactical online campaigns and analysis of results including CPA and ROI reporting. Customer segmentation and loyalty program management. Analysis of online pricing models including CPC, CPA and CPM. Develop and maintain SEP / PPC strategy including inbound link structures, and content management. Oversee ongoing CRM models, including player analysis, customer research and competitive reviews. Complete analysis of online and offline database, including player life cycle, acquisition, retention of players both online and offline casino business models. Ongoing system analysis on slot, player tracking, POS and hotel systems and develop communication portals of all systems. Develop promotions, special events and entertainment around acquisition, retention and reactivation campaigns. Maintain continued analysis of loyalty programs and achieve ROI goals while growing revenues for operating departments. Create partnerships with other regional and national businesses to increase the customer experience through sponsorships and retail trades. Enhance the entertainment experience offerings for all properties. Selected Contributions . Average convergence rate of 24% from online game play to land based play. . Increased affiliate marketing conversions by 14% . Developed corporate wide database modeling strategies and increased ROI 11% year over year VICE PRESIDENT MARKETING / MANAGING DIRECTOR April 2011 - November 2013 CMS GROUP INC Las Vegas, Nevada Design marketing, management and operations strategies and solutions for various casino / resort properties in markets in the United States and international markets. Marketing strategies include, Database marketing / segmentation, entertainment management and contract negotiation, market research and feasibility, social media analytics and strategies, brand development, mobile marketing strategies, advertising and public relations. Management and operations strategies include, hotel revenue management, inventory control, human resources, casino floor design and product mix. Possess the knowledge and latest information with the constantly evolving technologies in online social media outlets, the blogosphere, search tools and web 2.0. Manage a team of casino professionals to build the strategies for a successful casino / hotel operation guaranteed to increase Revenue and ROI. Manage the overall financial, marketing and operations of an 18,000 capacity amphitheater and three 300 to 6,000 capacity indoor event centers in central Iowa. Selected Contributions: . Critical in the design of Unite - a campaign program created to integrate casino player databases, hotel databases and POS information with social media channels and social media analytics. . A major contributor in the design of business intelligence tools to understand strengths and weaknesses in the operations of the overall property operations. . Designed direct marketing campaigns and mobile campaigns that allow a 12% response rate increase. REGIONAL DIRECTOR OF MARKETING, March 2010 - April 2011 HERBST GAMING, LLC Osceola, Iowa Directed the overall marketing operations of the three Midwest casino properties including Terrible's Lakeside Casino in Osceola, Iowa, Terrible's Frontier Casino in St. Joseph, Missouri and Terrible's Mark Twain Casino in LaGrange, Missouri. Created customer segmentations, database modeling, life analysis and development of customer acquisition tactics and loyalty management. Implemented internet marketing campaigns including social media and mobile marketing creating new marketing channels to achieve customer growth. Oversaw brand management, public relations, database marketing, direct marketing, player development, and loyalty marketing, Selected Contributions: . Developed the analytical tools to maintain ROI on all marketing campaigns and decreased marketing expenses by 18% and increased market share by 4% year over year at each property. . Reorganized a customer loyalty program and grew the database by 7% year over year. Developed a community relations campaign in each market and developed business partnerships that grew awareness of each properties goals in the community . Rebranding of each of the Midwest casino properties to create a brand strategy and launch an awareness campaign in each market. CASINO MARKETING CONSULTANT, July 2008 - February 2010 SCA PROMOTIONS Dallas, Texas Created budgets and designed strategies for comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets for various casinos and resorts nationally and internationally. Communicated with customers, management, internal departments, and vendors to coordinate overall marketing efforts in accordance with each company's goals. Planned and carried out market research and analyses. Developed and directed forward-thinking marketing teams. Prepared and managed marketing budgets over $10-million for each property. Selected Contributions: . Designed and implemented an internet and mobile marketing campaign for a Las Vegas property that created an increased acquisition response by 15%. . Developed and managed a direct marketing program for a Midwest resort property that resulted in an increased response rate of over 12%. . Designed a kiosk system that can be used with various player tracking systems, including Aristocrat, Bally's and IGT systems, and generated ROI reports for various marketing campaigns and also included an event management feature. . Designed a player's card that can also be used as a MasterCard debit card and increased the customer loyalty database by over 20%. VICE PRESIDENT OF MARKETING WESTERN REGION January 2007 - July 2008 TROPICANA RESORTS & CASINOS Las Vegas, Nevada Responsible for the overall marketing operations of the six casino / resort properties in Nevada including the River Palms Resort & Casino, Tropicana Express, Horizon Casino, MontBleu Resort, Spa & Casino, Tropicana Resort & Casino and the Westin Casuarina Casino & Hotel. Each property was specific in marketing campaigns for local and destination markets. Selected Contributions: . Developed and implemented analytical tools to determine ROI on all marketing campaigns for each property that also helped to reveal cost savings and reduce expenditures by 6% in the region. . Designed a central database, combining the databases from each property, implemented cross marketing campaigns and reduced direct marketing costs by over 10%. . Developed partnerships with vendors from all departments of each at the corporate level and reduced marketing costs by 3% through cross property initiatives. . Maintained a marketing budget of over $72 million dollars for the region also helped increase EBITDA by an average of 4% for each property. MARKETING OPERATIONS MANAGER / ADVERTISING MANAGER February 2005 - December 2006 VIP MANAGER / INTERIM TOTAL REWARDS MANAGER Elizabeth, Indiana CAESARS INDIANA CASINO RESORT / CAESARS ENTERTAINMENT Created and implemented profitable promotions and special events as part of the marketing strategies and using analysis to achieve ROI goals. Prepared and maintained long range plans and operating budgets. Planning and analysis of advertising mix of communication to the market and achieved ROI goals and reduction of cost. Made sure all communications were distributed to the media including press releases and media kits to all public relations areas of the community including donations and charitable organizations. Maintained the call center and the loyalty card program and striving that guest satisfaction was exceeded at each interaction with the property. Selected Contributions: . Maintained #1 in market share out of 10 casino resorts in the state of Indiana through strategic marketing. . Built strong relationships with the Indiana Gaming Commission and was the leader of the Caesars / Harrah's team in the approval of the Total Rewards program in the state of Indiana. . Held a minimum 32% profit margin on all promotions and special events. DIRECTOR OF MARKETING January 2004 - February 2005 WINNAVEGAS CASINO Sloan, Iowa Directed and monitored the supervision and performance of marketing, player development, sales, database marketing, guest services and retail operations to exceed business goals. Created and implemented marketing plans for each fiscal year utilizing market research and demographic studies. Forecasting and managing operating budgets to increase EBITDA each fiscal year. Selected Contributions: . Streamlining advertising campaigns to maintain the highest level of exposure in the market while decreasing cost by 23%. . Developed a public relations department and built relationships with all media and increased market share by 3% year over year.. . Maintained a marketing budget of over 2 million dollars and reduced over all marketing expenditures by 14% and held 55% of market share. VICE PRESIDENT / GENERAL MANAGER, January 2001 - January 2004 MID-AMERICA EVENTS & ENTERTAINMENT, INC Kansas City, Missouri Directed and monitored all operations of the finance, sales, marketing and production departments. Responsible for financial, operations and marketing of three live performance venues ranging from 1,000 to 17,000 seating capacity, including booking entertainment, audio / visual and staffing of departments. Planned and executed various regional and national special events in diverse industries and markets. Consulting for casinos in analyzing markets and market trends, database, direct marketing and customer incentive programs to target customers and create profitable events. Selected Contributions: . Increased revenue earnings by over 117% over a three-year period through planning of events for a national television network. . Developed a precise analytical report structure for live performance venues and each department of the corporation and maintained a 43% ROI. . Developed and executed marketing plans for segmented markets, with budgets up to $67 million dollars. ENTERTAINMENT / PROMOTIONS / ADVERTISING / January 1998 - January 2001 PUBLIC RELATIONS MGR, INTERIM DIRECTOR OF MARKETING, Kansas City, Missouri FLAMINGO CASINO / ISLE OF CAPRI CASINO Assisted with developing market strategy for different market segments including the development and execution of daily and monthly events and promotions. Created and executed all advertising campaigns to create a brand image to the market. Scheduling, contracting, and budgeting national and local entertainment. Maintained the customer database along with reinvestment programs to assist in the strategy of achieving the business financial goals. Developed relationships with the community including sponsorships, donations and charitable events established to exceed the public relations campaign and included all communication with the media. Selected Contributions: . Developed relationships with area hotels for stay & play packages and increased group sales by 18%. . The marketing leader in the transition from the Flamingo Casino to the Isle of Capri Casino, the property gained 8% market share during transition. . Created an advertising / public relations campaign, was able to reduce advertising expenditures by 22% Other Applicable skills / accomplishments Extensive customer service training from Isle of Capri Casinos and Harrah's Entertainment, thorough knowledge of AS 400, LMS hotel systems, Bally's CMS & HETCMS, Stratton / Warren, IGT Advantage System, Aristocrat Oasis System, Crystal Reports, Microsoft Office, Word, Excel, Access and PowerPoint, certified training in public speaking and public relations from KCTV-5 television and Kansas City Star publications. Education University of Kansas, Lawrence, Kansas Business Administration / Marketing Washburn University, Topeka, Kansas Business / Marketing University of Phoenix, Kansas City, Missouri B.A. Business / Marketing Licenses & Certifications Casino Key License - Igaming Interactive Marketing / Marketing Development - Nevada - 10/2013 Casino Key License - Director of Marketing - Iowa - 03/2010 Casino Key License - Vice President Marketing - Nevada - 01/2007 Casino Key License - Marketing Operations Manager - Indiana - 02/2005 Casino Key License - Director of Marketing - Winnebago Tribe - 01/2004 Casino Key License - Marketing Manager - Missouri 01/1998 Crystal Report Certification - 10/2004 & 6/2014 Aristocrat Oasis System Certification - 10/2004 ASSOCIATIONS Global Gaming Expo (G2E) Board Member 2007 to Present Casino Direct Marketing Association Board Member 2011 to Present Las Vegas Interactive Marketing Association Member 2012 to Present Las Vegas Chamber of Commerce President's Club 2006 to 20010 SPEAKING ENGAGEMENTS / PANEL PARTICIPATIONS (Highlights) Big African Gaming Summit October 2014 US Online Gaming Forum September 2014 Global Gaming Expo (G2E) (Marketing & Entertainment) 2008 to present US Online Gaming Summit / Social Gaming Summit June 2014 Kansas Fair & Festival Convention 2003 LDI Show 2001 & 2002 Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us