Lead pPC-специалист · gambling, betting

Sign in Digital Marketing Strategic Partnerships Location: Ontinyent, Valencia, Spain Salary: flexible Posted: August 18, 2024 Contact this candidate Resume: FRANK TORNATORE Marketing Lead Expert in Lead Generation, Strategic Partnerships, & Market Expansion Blockchain & Web 3 Strategies +349******** *****.*********@*****.*** https://www.linkedin.com/in/franktornatore Dubai & Spain EXPERIENCE Chief Executive Officer Cryptoventures 01/2013 - Present Sliema, Malta Lead marketing campaigns for 8 ICOs and STOs globally, disrupting industries like DeFi, remittance, religious, charity, and real estate. Build and maintain strategic partnerships, accelerating the development of crypto ventures. Manage a multicultural team focused on investor acquisition for blockchain projects. Specialize in establishing and optimizing relationships with crypto exchanges. Spearhead disruptive innovations across various sectors worldwide. Consultant to the CEO WM International 03/2021 - 05/2022 Dubai, UAE Coordinated and managed all corporate exercises for the company. Analyzed and evaluated reports and financial performance related to corporate exercises. Secured iGaming licenses in the Caribbean and Europe, overseeing disposal, acquisition, and joint ventures. Monitored regional developments and investment opportunities through external relationships. Synchronized financial inputs and valuation assumptions across business units for financial models. Liaised with investment banks, commercial banks, and financial institutions. Collaborated with corporate marketers to localize global programs and integrate EMEA activities. Developed and executed digital marketing campaigns for key moments. Supported the sales team with webinars and customer workshops. Analyzed data sets to improve marketing funnel performance. Engaged with global colleagues to share knowledge. Head Of Affiliates Globally AsianLogic 09/2015 - 10/2020 Philipines Managed online partner operations across Asia, overseeing 47 managers and 17 languages to ensure effective marketing mix and plans. Restructured and trained the Marketing Partners Department within the region for improved performance and efficiency. Manager of Digital Marketing Avis Budget Group 03/2014 - 08/2015 UK Led the Digital Department, overseeing websites and partner microsites for Italy, Spain, and Portugal. Managed Southern Europe’s online operations with a £12 million budget for PPC and display advertising. Coordinated with six multilingual agencies across Spain, Italy, and Portugal for multicultural support. Oversaw online mobile advertising and migrated to new CMS and sites in the region. Managed seven sites and over 200 microsites across three countries. Developed and aligned online marketing strategy with organizational goals. Maintained cross-department relationships, including car inventories and finance. Supervised a team of seven specialists in digital channels (E-CRM, display advertising, social media, PPC, and SEM). Served as an external product consultant, educating clients and agencies on solutions and best practices, growing business partnerships. SUMMARY I am a specialist in digital marketing, lead generation, and sales strategy with a proven track record in blockchain, crypto ventures, and iGaming industries. I have led successful capital raising campaigns in Dubai, India, Singapore, Brazil, Mexico, and Malta. As a Blockchain Network Builder, I’ve established global relationships with exchange owners and event organizers. My expertise includes executing go-to- market strategies and digital transformation initiatives. I have developed and implemented comprehensive business strategies to ensure competitiveness and profitability. My role involves staying ahead of the latest trends in blockchain, crypto, and space, and translating these insights into actionable strategies. As a marketing leader and growth consultant, I excel in building brands, creating value propositions, and managing diverse acquisition channels. I have full P&L responsibility for affiliate programs, optimizing both organic and paid search traffic. My collaborative efforts with product development teams ensure continued customer satisfaction, while my strategic partnership management and market presence expansion drive revenue growth through cross-selling and upselling. EDUCATION Master's degree, Business Administration and Management University of San Francisco School of Law 1985 Bachelor Degree, Business Administration Kean College 1980 Professor Marketing Online and Growth Hacking University of Greenwich E q • • • • • • • • • • • • • • • • • • • • • • • • • • • EXPERIENCE Finance Officer Rank Group 12/2011 - 02/2014 London, United Kingdom Directed partner relations within the Marketing Department. Managed business development through strategic partnerships. Oversaw SEM, SEO, mobile marketing, and partner collaborations. Director of Finance And Operations MTG Group 06/2009 - 12/2011 Malta -London Directed partner marketing for Casino and Sportsbook in the i-gambling industry. Managed PPC, SEO, affiliate development, display advertising, and social media marketing for Casino, Sportsbook, and Poker. Localized websites to different languages and cultural regions. Affiliate Marketing Manager Eurogaming 01/2007 - 05/2009 Malta Directed affiliate marketing, increasing company worth and facilitating a successful sale. Brought in hundreds of affiliates and purchased traffic for Sportsbook and Casino sites. Recruited, managed, and motivated marketing team, ensuring excellence across all aspects. Established performance offerings (CPM, CPA, metrics) and handled new business development, PR, and marketing. Set up CRM for customer retention and revival campaigns. Won the 2008 Cap Euro Award for Best Casino Affiliate Program.Spoke at online gambling industry events. Collaborated closely with performance marketing agencies and resellers. Managed all acquisition and retention-focused marketing campaigns. Country Operations Manager Worldspan 01/2004 - 01/2007 Southern Europe Led online marketing initiatives, establishing first-class brands across Southern Europe. Drove business development for GDS software and online applications. Maintained constant contact with leading e-commerce businesses in Southern Europe. Held full responsibility for local market performance, CRM management, and customer retention campaigns. Oversaw P&L for new direct sales, account management, indirect sales, and sales operations across the region. Set up and trained new teams in Southern Europe. Monitored online consumer drivers and led partnerships with key online companies, media, and content providers. Established key online partnerships to extend company exposure and attract customer base relationships. Director Commercial Management and Marketing Equant 01/2002 - 01/2004 Southern Europe Expanded business by fostering partnerships with current e-commerce clients. Oversaw online marketing, affiliate campaigns, and business development initiatives for markets in Portugal, Spain, and Italy. Managed comprehensive marketing campaigns targeting acquisition and retention. Cultivated relationships within e-commerce, mobile, entertainment, apps, media sectors, and VOIP networks. Developed go-to-market strategies for emerging products and services as per business plans. Managed multiple concurrent online businesses simultaneously. Director of Corporate and Media Communication Telmex 12/1990 - 12/2001 Jalisco, Mexico Designed an organizational structure with streamlined hierarchies, emphasizing personal development and in-house executive training. Fostered flexibility and rapid decision-making capabilities to capitalize on the advantages of a small company for growth and excellence. Established strong media and telecom contacts across Latin America. SKILLS Affiliate & Media Partner Management Blockchain Innovation Business Development CMS CPM CRM Data Analysis & Optimization Digital Marketing Direct Sales Excel Global Marketing Go-to-Market Strategies Growth Hacking Html ICO Marketing & Capital Raising Lead Generation Mergers & Acquisitions Network Building Paid Search PPC SEM SEO Social Media Marketing Strategic Planning LANGUAGES English Spanish Italian • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • EXPERIENCE Broker Managing General Agent Estate Planning Institute of Los Angeles 01/1987 - 12/1989 USA Pioneered the implementation of Living Revocable Trusts as a replacement for wills among high-net-worth individuals. Introduced Universal Life Policies underwritten by an A.M. Best-rated American insurance company. Holds life licenses from the States of Texas, California, and Louisiana. Among the pioneering agents to introduce American life, estate planning, and health coverage policies to Mexico. Holder of CLU designation. Director Latin America Tropicana Orange Juice 10/1983 - 12/1986 Mexico Led company development initiatives across Latin America, establishing distributors and Maquila plants regionally. Senior Managing Director Kawasaky Motorcicles Mexico 02/1980 - 03/1983 Guadalajara, Mexico Responsible for overseeing all brand activities in Mexico and Latin America. Established warehouse facilities for redistribution nationwide. • • • • • • • Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us