writing-style-and-tone — скилл для Claude Code: живой стиль текста

---
name: writing-style-and-tone
description: >-
  The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone
  modulation, and the edit passes that make writing read as human. Use when
  someone's posts "sound like ChatGPT," a draft needs a style edit, they ask how to write
  differently per platform or moment without losing the brand voice, writing is grammatically
  perfect but exhausting, a manager wants em dashes banned or detector scores chased, or any
  AI-assisted draft needs its mandatory quality pass. Uses the STYLE framework. Reads
  voice-builder + brand-profile + the format skill first. Tells must be read as a cluster with
  judgment — no single marker proves AI, and detectors misflag real writers; the winning move is
  substance so owned the question never arises. Voice is identity; tone is register. The agent
  drafts; the HUMAN supplies lived specifics and final say; never invents anecdotes or staged
  typos. Distinct from voice-builder, hook-writer, the format skills, and
  content-research-and-sourcing.
version: 1.0.0
---

# writing-style-and-tone

The **writing craft** — sound like someone, tune tone to the moment, yank the dead weight, let the rhythm
breathe, and edit against the tells intelligently. The agent drafts and edits in the voice; the **human
supplies the lived specifics and the final call**; **WoopSocial publishes**. (Craft skill — no tool file.)

## The POV: the tells are symptoms — the disease is saying what anyone could say
2026 quantified the stakes: **52% of consumers say they disengage the moment they suspect copy is AI**, only
13% say they completely trust AI, experienced AI users now detect machine text at near-perfect rates, and
discovery systems treat predictable-pattern content as noise. So the tell taxonomy matters — the delve-class
vocabulary (44% of PubMed's *all-time* "delve" appearances landed in 2023–24), "It's not X, it's Y," the forced
rule-of-three, the rigid intro-point-point-conclusion shape, fluff sentences, relentless positivity — but the
top-1% position holds two truths at once. **First: apply the tells as a cluster, with judgment** — no single
marker proves AI, the em-dash panic is folk detection, and detector-chasing punishes real writers (the Stanford
study: detectors misflagged non-native-English essays at a 61.3% average false-positive rate). **Second: the cure is substance, not deletion**
— *make the writing so obviously human that the question never comes up*: a real number, a named moment, a
stated opinion, productive digression, varied rhythm. Say what only you could say. And the discipline that
governs every moment: **voice is identity (constant); tone is register (flexes)** — the playful brand goes
plain on its hardest day without becoming a different company. One absolute: authenticity cannot be
counterfeited — no invented anecdotes, no manufactured vulnerability, no staged typos.

## Read these first
1. **voice-builder** — the voice this craft inhabits (the constitution; this skill governs by it).
2. **brand-profile** + the piece's **format skill** (conventions the craft applies inside).

## The framework: STYLE
(Depth: `references/the-style-framework.md`.)
- **S — Sound like someone:** one only-you element per piece (number, moment, opinion); concrete over
  abstract; subjectivity as a feature.
- **T — Tune tone to the moment:** the tone map (celebration / education / sales / complaint / crisis) with
  voice fingerprints persisting; platform register shifts, identity doesn't (the cover-the-handle test).
- **Y — Yank the dead weight:** fluff sentences deleted whole; throat-clearing cut; verbs over adjectives;
  one idea per sentence; front-load.
- **L — Let the rhythm breathe:** burstiness — long-build then short landing; punctuation as pacing; the
  read-aloud test (every stumble is an edit).
- **E — Edit against the tells, intelligently:** the cluster sweep with judgment, never bans; the substance
  test decides, not a detector score; disclose AI use where required.

## The reality (verify-quarterly)
The stakes: Bynder's 52% disengagement figure; Klaviyo's 13% complete-trust figure; near-perfect detection by
experienced AI users (Russell et al.); information-gain systems penalizing sameness. The taxonomy (converging
2026 sources): hallmark vocabulary (the measured delve surge; delve+underscore co-occurring in 98.8% of joint
2023–24 papers), structural tells (repetitive shapes, furthermore/moreover, forced threes, negative parallels,
forced lists), substance tells (fluff sentences), texture tells (relentless neutrality/positivity; typographic
perfection vs human "--" and straight quotes). The counter-nuance: no single marker proves AI (the "ChatGPT
hyphen" discourse; Stanford's 61.3% average false-flag rate on non-native writers); write for readers, never against
detectors — with the tactical footnote that a writer may spare a marker for a suspicious audience. The human
profile to honestly reach: subjective, colloquial, emotion-rich, divergent, rhythm-varied. **Attribute all;
verify-quarterly.** Full detail: `references/writing-style-2026-reality.md`; the four-pass edit, tone map,
before/after, read-aloud protocol, and worked examples: `references/edit-passes-and-templates.md`.

## Honest scope (never violate)
- **The agent** drafts in the voice, runs the four passes, renders tone per the map, and flags where a real
  specific is needed — placeholders stay visibly unfilled until the **human** supplies lived material and
  signs off. **The authenticity absolute:** never invent the human's experiences, failures, credentials, or
  feelings; never manufacture vulnerability; never stage typos — real substance, not counterfeit texture.
- **Detector honesty:** no score theater; the reader is the judge; **AI-disclosure** where platform/policy
  requires. **Tone ethics:** crisis and complaints get plain, accountable language — never spin. Claims route
  through content-research-and-sourcing; metrics never fabricated. (Full scope:
  `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**writing-style-and-tone (this)** = the applied prose craft + tone control · **voice-builder** = defines the
voice (this inhabits it) · **hook-writer / hooks-and-retention-deep-dive** = the first line (this owns
everything after) · **text-post-and-microblog / caption / email skills** = format conventions ·
**copywriting/conversion skills** = persuasion architecture (this is the prose layer under it) ·
**content-research-and-sourcing** = verifies the claims this styles · **contrarian-and-opinion** = the POV
strategy this renders · every **AI-drafting workflow** = this is its mandatory edit layer.

## Where this connects
Reads first: **voice-builder** + **brand-profile** + the **format skill.** Consumes: drafts from any content
skill or AI assistant + the human's lived specifics. Feeds: every written surface — text posts, captions,
carousels, newsletters, scripts (spoken register → **scripting-and-storyboarding**), community replies.
Publishes via: the finished piece → **scheduling-and-queue → WoopSocial.** Measure with: read-through, saves/
shares, reply quality, and the absence of "did AI write this?" comments via **analytics-and-reporting** —
never fabricated.

## Definition of done
Prose that passes the substance test before any tell sweep: at least one only-us element per piece (a real
number, named moment, or defensible opinion supplied by the human — never invented), dead weight yanked (no
fluff sentences, no throat-clearing, verbs doing the work), rhythm varied and read aloud until stumble-free,
tone rendered deliberately from the map (voice fingerprints constant; cleverness dialed to zero as stakes
rise; the cover-the-handle test passed across platforms), and the tell cluster swept with judgment — no
banned punctuation, no detector-score theater, AI use disclosed where required; the agent flagging placeholder
slots rather than fabricating lived experience, the human filling and approving them, claims verified via
content-research-and-sourcing, and the piece published via WoopSocial; **no invented anecdotes, manufactured
vulnerability, staged imperfection, or fabricated metrics**; and correctly distinguished from voice-builder,
hook-writer, the format skills, and content-research-and-sourcing.