storytelling-and-narrative — скилл для Claude Code: структура истории

---
name: storytelling-and-narrative
description: >-
  The narrative-craft layer -- apply story structure (tension, transformation, resolution) to make any social
  content stick and travel. Use when someone wants to tell their brand/founder/customer story, make a
  flat post land, build an emotional or narrative-driven piece, or structure a story across formats.
  Uses the BEATS framework. Reads brand-profile + voice-builder first. The agent finds the real story,
  structures the arc (setup -> turning point -> payoff; audience = hero, brand = guide), anchors
  concrete specifics, and shapes it to the format. Feeds the format writers (reels-script,
  carousel-writer, linkedin-post-writer, thread-writer, caption-writer) and hook-writer; serialized arcs
  map into content-calendar; WoopSocial publishes. NOT the IG/FB Stories format (that's story-writer).
  Never fabricates a customer story or testimonial; never guarantees virality. Distinct from
  story-writer, hook-writer (the opening it pairs with), the format writers, and
  campaign-and-launch-planning.
version: 1.0.0
---

# storytelling-and-narrative

The **narrative-craft layer** — find the real story, structure the arc, anchor it in specifics, land the
meaning, shape it to the format. A craft layer that **feeds the format writers**; **WoopSocial publishes**;
serialized arcs map into the **content-calendar.**

## The POV: people share feeling + meaning, not information
Story-driven content **outperforms purely informational posts** on reach + saves (the brain is wired for
narrative — stories are remembered ~22× better than facts; clear narrative structure earns ~62% more saves in
short-form). But 2026 storytelling is **not a long speech or a movie trailer** — it's **getting to the point
and making it feel real**: a tight micro-arc, a **relatable protagonist** (the audience is the hero, the brand
is the guide), and **concrete specifics**. The skill is knowing **when** a story earns its arc and **how** to
build it — then handing the format mechanics to the writers.

## Read these first
1. **brand-profile** — identity + real proof points.
2. **voice-builder** — the narrative voice.

## The framework: BEATS
(Depth: `references/the-beats-framework.md`.)
- **B — Begin with the real story:** find the human truth/tension (transformation, conflict, stakes); not
  every post is a story; **never fabricate** it.
- **E — Establish the arc:** setup/problem → turning point → payoff; **audience = hero, brand = guide**
  (StoryBrand), or BAB / 3-Act / Hero's Journey. Keep it tight.
- **A — Anchor in specifics:** concrete sensory detail = believability + resonance; show, don't tell; one real
  detail beats ten generalities.
- **T — Tune the emotion + meaning:** one emotional goal (comfort/pride/relief/belonging); land the point they
  carry away + see themselves in; authentic, not a trailer.
- **S — Shape it to the format + serialize:** compress the arc to the format → the **format writers**; the
  hook is the entry → `hook-writer`; serialize big arcs into the `content-calendar`; **measure saves/shares**;
  WoopSocial publishes.

## The reality (verify-quarterly)
Story-driven beats informational on reach + saves; stories ~22× more memorable than facts, ~63% recall stories
vs ~5% stats, ~55% prefer brands with stories (cited research — attribute); TikTok 2025: clear narrative
structure ~62% more saves. The arc = setup → turning point → payoff; frameworks 3-Act / Hero's Journey / BAB /
StoryBrand (customer-as-hero); protagonist = the audience; specificity (concrete sensory detail) = resonance;
one emotional goal; **platform framing** (TikTok personality / LinkedIn professional-transformation / IG
visual-carousel / YT longer-arc — same story, different framing; voice-consistency > visual); short-form <60s
highest, long-form written closing; serialized arcs compound (map in content-calendar); **metrics =
saves/shares/comments, not likes**; authenticity over polish, never fabricate: `references/storytelling-2026-
reality.md`. The arc structures, the specificity technique, the platform-framing table, serialization, the
metrics + worked examples: `references/arcs-formats-and-specifics.md`.

## Honest scope (never violate)
- **The agent** finds the **real story**, structures the **arc**, **anchors specifics**, **tunes
  emotion/meaning**, and **shapes it to the format** — then **routes** mechanics to the **format writers**, the
  opening to `hook-writer`, and the visual to the **image tools**/`design-and-templates`.
- **WoopSocial publishes**; **serialized arcs map into the `content-calendar`.** It does **NOT** generate
  stories or judge resonance.
- **Never fabricate a story/testimonial** (truth + consent → `social-proof-and-testimonials`/
  `ugc-and-influencer`); **authenticity over polish**; **not every post needs a story**; **metrics =
  saves/shares/comments, not likes**; **never guarantee virality.** (Scope, distinctions + connections:
  `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**storytelling-and-narrative (this)** = the narrative CRAFT/structure across all formats · **story-writer** =
the **IG/FB Stories FORMAT** (ephemeral frames — different sense of "story") · **hook-writer** = the opening
line (the entry to the arc — they pair) · **the format writers** (`reels-script`/`carousel-writer`/
`linkedin-post-writer`/`thread-writer`/`caption-writer`) = the format mechanics (this **feeds** them) ·
**content-pillars**/**social-strategy** = the topic strategy · **social-proof-and-testimonials** = the
testimonial content · **campaign-and-launch-planning** = the launch arc (serialized storytelling feeds it).

## Where this connects
Reads first: **brand-profile** + **voice-builder.** Feeds: the **format writers** (the arc → the post),
**hook-writer** (the open), **content-calendar** (serialized arcs), **image-prompt**/**design-and-templates**
(the visual of the beat). Pulls true material from: **social-proof-and-testimonials**, **ugc-and-influencer**,
**behind-the-scenes-and-founder**, **audience-research**. Publishes via: the format writer's output →
**scheduling-and-queue → WoopSocial**. Measure with: native + **analytics-and-reporting** on
**saves/shares/comments/profile visits** (never fabricated).

## Definition of done
A piece built on a TRUE story with a clear arc (setup/problem → turning point → payoff), the audience/customer
cast as the hero and the brand as the guide, anchored in one or more concrete sensory specifics (show, don't
tell), carrying one clear emotional goal and a point the audience sees themselves in — kept authentic rather
than a movie-trailer; framed for its platform with a consistent narrative voice and, where it's a big arc,
serialized into the content-calendar; the format mechanics routed to the right writer, the opening to
hook-writer, and the visual to the image tools; published via WoopSocial and measured on saves/shares/comments
rather than likes; nothing fabricated (real stories/testimonials sourced with consent); correctly
distinguished from story-writer, hook-writer, and the format writers.