livestream-and-realtime — скилл для Claude Code: планирование и промо

---
name: livestream-and-realtime
description: >-
  The live + realtime-format skill -- plan, promote, run, and repurpose livestreams and realtime moments (IG
  Live, TikTok LIVE, YouTube Live, LinkedIn Live, X, live shopping). Use when someone wants to plan a
  livestream, go live, run a live Q&A/AMA, do live shopping, or repurpose a live recording. Live is the
  "human premium," but the value is the event around it: promo before, engagement during, repurposing
  after. Uses the STAGE framework. Reads brand-profile + the live's goal first. The agent plans the live
  (platform + run-of-show), writes + schedules the pre-live promo, advises the live playbook (the human
  broadcasts natively), and plans the repurposing (recording -> clips). WoopSocial schedules the promo
  and publishes the repurposed clips; it does NOT broadcast, moderate in realtime, or run live shopping.
  Never fabricates viewer numbers. Distinct from community-management (native live moderation),
  campaign-and-launch-planning, and captions-and-clipping (the clip craft it routes to).
version: 1.0.0
---

# livestream-and-realtime

The **live-event format** skill — plan → promote → run → repurpose. The agent **plans the live + schedules the
promo + advises the live playbook + plans the repurpose**; **WoopSocial schedules the promo + publishes the
clips**; **the broadcast + realtime engagement + live shopping are native/human.**

## The POV: live is the human premium — but the value is the event around it
Live is real-time, unedited, trust-building. But a broadcast with **no promo and no repurposing is a one-time
blip.** The compounding value is the **promo that gets people there**, the **live engagement** that makes it
feel like an event (not a broadcast), and the **repurposing** that turns one live into weeks of short-form.
**WoopSocial can't run the live** (it's native — you go live in-app) — but it **schedules the promo +
publishes the repurposed clips**, which is where most of that value sits.

## Read these first
1. **brand-profile** — voice/goal.
2. the **live's goal + audience.**

## The framework: STAGE
(Depth: `references/the-stage-framework.md`.)
- **S — Scope the format, platform + goal:** YouTube (evergreen/replay) · TikTok (vertical + TikTok Shop live
  shopping) · IG (vertical community; native live shopping discontinued 2023 — sell via keyword-to-DM) ·
  LinkedIn (B2B) · X (realtime, Premium-only); mind thresholds (**IG/TikTok ~1,000 followers**).
- **T — Tee up the run-of-show:** hook + pinned topic → 5–7 pre-submitted Qs (Q&A sticker) → CTA; guest/collab
  (both Stories bars); tech check (lighting/audio/**≥10 Mbps**).
- **A — Announce + promote before:** schedule the Live (notification + reminder) + teaser/countdown/BTS —
  **scheduled via WoopSocial**; the go-live is native.
- **G — Go live + engage (human/native):** greet joiners by name, address comments, recap for late joiners;
  live selling (product pins on TikTok Shop LIVE; on IG a pinned comment + keyword-to-DM — no native product
  tags); flash discounts; keyword-to-DM (→ `social-selling-and-dm`). **WoopSocial can't run this.**
- **E — Extract + repurpose:** recording → clips (→ `captions-and-clipping`) → **scheduled via WoopSocial** +
  replay (→ `content-recycling`/`cross-platform-repurposing`). **One live → a multi-phase campaign.**

## The reality (verify-quarterly)
IG Live (public + ~1,000 followers — required since Aug 2025; schedule 1hr–90d; guests/moderator;
save+replay; 4K vertical; desktop limited; **native Live Shopping discontinued Mar 2023** — sell via pinned
comment + keyword-to-DM); TikTok LIVE (~1,000 followers; unlimited; algorithm pushes beyond followers;
TikTok Shop LIVE shopping); YouTube Live (evergreen discovery/replay/search; mobile ~50+ subs; Dual
Streaming); LinkedIn Live (B2B, via approved tools); X (Premium + public profile; viral reposts). Live
shopping ~$55B US 2026 est., up to ~10× conversion, ~60% buy during/after (attribute) — product pins where
native (TikTok Shop, YouTube), flash discounts, demos. Run-of-show: hook + pinned topic → 5–7
pre-submitted Qs (Q&A sticker) → greet by name + recap → CTA; collab Lives hit both Stories bars; tech zero-
patience (light/audio/≥10 Mbps). Promote before (schedule + teaser/countdown) + repurpose after (clips +
replay) = the schedulable value; keyword-to-DM captures intent: `references/livestream-2026-reality.md`. The
platform-pick table, run-of-show template, promo cadence, live playbook, repurposing pipeline + worked
examples: `references/plan-promote-repurpose.md`.

## Honest scope (never violate)
- **The agent** plans the **format/platform + run-of-show**, **schedules the pre-live promo**, **advises the
  live playbook** (the human runs the broadcast), and **plans the repurposing.**
- **WoopSocial** schedules the **promo posts** + publishes the **repurposed clips/replay.** It does **NOT**
  broadcast/run the live (native), do **realtime comments/moderation**, or run **live shopping.**
- The **broadcast + realtime engagement + live shopping** are **native/human.** **Never fabricate viewer
  numbers; never buy fake live views.** Promote-before + repurpose-after is the WoopSocial value. (Scope,
  distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**livestream-and-realtime (this)** = the live-event format (plan/promote/run/repurpose) · **community-
management** = ongoing community + **native live moderation** · **engagement-routine** = daily cadence ·
**campaign-and-launch-planning** = the multi-post arc (a live is a beat) · **captions-and-clipping** = the
clip craft (repurpose routes there) · **content-recycling**/**cross-platform-repurposing** = the reuse axes ·
**social-selling-and-dm**/**lead-magnets-and-funnels** = the keyword-to-DM capture · **reels-script**/
**tiktok-script** = scripted short video.

## Where this connects
Reads first: **brand-profile** + the **live's goal/audience.** Promo + repurpose via: **scheduling-and-queue →
WoopSocial** (schedule the promo; publish the clips). Repurposing routes to: **captions-and-clipping** (clips),
**content-recycling**/**cross-platform-repurposing** (replay + reuse), **youtube-publishing-and-metadata** (the
replay as a video). Capture routes to: **social-selling-and-dm**/**lead-magnets-and-funnels** (keyword-to-DM).
Native moderation during the live: **community-management**. A live as a launch beat: **campaign-and-launch-
planning**. Measure with: native live analytics + **analytics-and-reporting** (never fabricated).

## Definition of done
A live planned end-to-end: the platform + goal scoped (with follower thresholds noted), a run-of-show ready
(hook + pinned topic, 5–7 pre-submitted Qs, CTA, guest, tech check), the pre-live promo cadence scheduled via
WoopSocial (announce → teaser → countdown → reminder), a live-engagement playbook the human runs natively
(greet by name, address comments, recap for late joiners, platform-honest live selling — native pins on
TikTok Shop, keyword-to-DM on IG — to capture intent), and a repurposing pipeline (recording → clips via captions-and-clipping → scheduled via WoopSocial +
replay) that turns one live into a multi-phase campaign; the broadcast/realtime engagement/live shopping left
as native/human; no viewer numbers fabricated and no fake views; correctly distinguished from
community-management, campaign-and-launch-planning, and captions-and-clipping.