business-strategy — скилл Claude Code: что делает и как установить

---
name: business-strategy
description: Business strategy expertise for strategic planning, competitive analysis, market entry, M&A strategy, portfolio management, and strategic decision-making. Use when analyzing competitive positioning, planning growth strategies, or making strategic decisions.
---

# Business Strategy Expert

Comprehensive strategic planning frameworks for competitive analysis, growth strategy, and decision-making.

## Core Strategy Frameworks

### Porter's Five Forces Analysis

Analyze industry competitiveness:

| Force                      | Key Questions                                             | Analysis Focus                      |
| -------------------------- | --------------------------------------------------------- | ----------------------------------- |
| **Threat of New Entrants** | Capital requirements? Regulatory barriers? Brand loyalty? | Entry barriers, scale advantages    |
| **Supplier Power**         | Concentration? Switching costs? Forward integration risk? | Input cost control, supply security |
| **Buyer Power**            | Concentration? Price sensitivity? Backward integration?   | Customer bargaining leverage        |
| **Threat of Substitutes**  | Alternative solutions? Price-performance tradeoffs?       | Disruption vulnerability            |
| **Competitive Rivalry**    | Industry growth? Differentiation? Exit barriers?          | Competitive intensity               |

### BCG Growth-Share Matrix

Portfolio analysis for resource allocation:

| Quadrant           | Definition              | Strategy                        |
| ------------------ | ----------------------- | ------------------------------- |
| **Stars**          | High growth, high share | Invest heavily, defend position |
| **Cash Cows**      | Low growth, high share  | Harvest, fund other initiatives |
| **Question Marks** | High growth, low share  | Invest selectively or divest    |
| **Dogs**           | Low growth, low share   | Divest or minimize investment   |

### McKinsey 9-Box Matrix

More nuanced portfolio positioning:

```
                    INDUSTRY ATTRACTIVENESS
                    High      Medium    Low
            High    Invest    Invest    Protect
BUSINESS    Med     Invest    Selective Harvest
STRENGTH    Low     Selective Harvest   Divest
```

### SWOT Analysis (Strategic)

Beyond basic SWOT - strategic implications:

```
INTERNAL FACTORS:
Strengths → Leverage for competitive advantage
Weaknesses → Address or neutralize

EXTERNAL FACTORS:
Opportunities → Capture with existing strengths
Threats → Mitigate through strategic moves

STRATEGIC QUESTIONS:
1. S-O: How can strengths exploit opportunities?
2. W-O: Which weaknesses prevent capturing opportunities?
3. S-T: Which strengths can counter threats?
4. W-T: Which weaknesses make us vulnerable to threats?
```

## Competitive Strategy

### Generic Competitive Strategies (Porter)

| Strategy            | Focus                    | Key Success Factors                   |
| ------------------- | ------------------------ | ------------------------------------- |
| **Cost Leadership** | Lowest cost producer     | Scale, efficiency, tight cost control |
| **Differentiation** | Unique value proposition | Innovation, brand, quality            |
| **Focus (Cost)**    | Cost leader in niche     | Specialized efficiency                |
| **Focus (Diff)**    | Differentiated in niche  | Deep customer understanding           |

### Blue Ocean Strategy

Create uncontested market space:

| Red Ocean                  | Blue Ocean                    |
| -------------------------- | ----------------------------- |
| Compete in existing market | Create new market space       |
| Beat the competition       | Make competition irrelevant   |
| Exploit existing demand    | Create and capture new demand |
| Value-cost tradeoff        | Break value-cost tradeoff     |

**Four Actions Framework:**

- **Eliminate:** Which factors should be eliminated?
- **Reduce:** Which factors should be reduced below industry standard?
- **Raise:** Which factors should be raised above industry standard?
- **Create:** Which factors should be created that industry never offered?

## Market Entry Strategy

### Entry Mode Selection

| Mode              | Control | Risk    | Resource Commitment |
| ----------------- | ------- | ------- | ------------------- |
| **Export**        | Low     | Low     | Low                 |
| **Licensing**     | Low     | Low-Med | Low                 |
| **Joint Venture** | Medium  | Medium  | Medium              |
| **Acquisition**   | High    | High    | High                |
| **Greenfield**    | Highest | Highest | Highest             |

### Market Entry Checklist

- [ ] Market sizing (TAM, SAM, SOM)
- [ ] Regulatory environment analysis
- [ ] Competitive landscape mapping
- [ ] Local partner evaluation
- [ ] Cultural adaptation requirements
- [ ] Go-to-market channel strategy
- [ ] Pricing strategy localization
- [ ] Supply chain feasibility
- [ ] Financial model (5-year projection)
- [ ] Risk assessment and mitigation

## M&A Strategic Framework

### Deal Rationale Categories

| Type                  | Goal                 | Example                |
| --------------------- | -------------------- | ---------------------- |
| **Horizontal**        | Market share, scale  | Competitor acquisition |
| **Vertical**          | Supply chain control | Supplier/distributor   |
| **Conglomerate**      | Diversification      | Unrelated business     |
| **Market Extension**  | Geographic expansion | Regional player        |
| **Product Extension** | Portfolio expansion  | Adjacent products      |

### Synergy Analysis

```
REVENUE SYNERGIES:
- Cross-selling opportunities
- Combined market power
- New market access
- Price optimization

COST SYNERGIES:
- Economies of scale
- Procurement leverage
- Overhead elimination
- Technology consolidation

FINANCIAL SYNERGIES:
- Tax benefits
- Debt capacity
- Cost of capital reduction
```

### Integration Planning

| Phase          | Timeframe        | Focus Areas                           |
| -------------- | ---------------- | ------------------------------------- |
| **Pre-Close**  | Signing to close | Integration planning, Day 1 readiness |
| **Day 1-100**  | First 100 days   | Quick wins, cultural integration      |
| **Short-term** | 3-12 months      | Synergy capture, process integration  |
| **Long-term**  | 12+ months       | Full integration, value creation      |

## Strategic Planning Process

### Annual Strategic Planning Cycle

```
Q1: Strategy Review
    - Performance assessment
    - Market/competitor update
    - Strategic issue identification

Q2: Strategic Development
    - Initiative development
    - Business case creation
    - Resource planning

Q3: Strategic Planning
    - Plan finalization
    - Budget alignment
    - Board approval

Q4: Execution Planning
    - Operational planning
    - KPI setting
    - Accountability assignment
```

### Strategy Execution Framework (Balanced Scorecard)

| Perspective           | Focus                  | Example Metrics                 |
| --------------------- | ---------------------- | ------------------------------- |
| **Financial**         | Shareholder value      | Revenue growth, ROIC, FCF       |
| **Customer**          | Value proposition      | NPS, market share, retention    |
| **Internal Process**  | Operational excellence | Cycle time, quality, efficiency |
| **Learning & Growth** | Capabilities           | Employee engagement, innovation |

## Decision-Making Frameworks

### Strategic Decision Matrix

| Criteria              | Weight | Option A | Option B | Option C |
| --------------------- | ------ | -------- | -------- | -------- |
| Strategic fit         | 25%    | Score    | Score    | Score    |
| Financial return      | 25%    | Score    | Score    | Score    |
| Risk level            | 20%    | Score    | Score    | Score    |
| Execution feasibility | 15%    | Score    | Score    | Score    |
| Time to value         | 15%    | Score    | Score    | Score    |
| **Weighted Total**    | 100%   | Total    | Total    | Total    |

### Scenario Planning

```
SCENARIO DEVELOPMENT:
1. Identify key uncertainties (2-3 critical factors)
2. Define plausible futures (4 scenarios)
3. Develop strategic implications
4. Create robust strategies
5. Define signposts and triggers

SCENARIO MATRIX:
                    Factor B
                    High        Low
Factor A   High     Scenario 1  Scenario 2
           Low      Scenario 3  Scenario 4
```

## Value Creation Levers

### Strategic Value Drivers

1. **Revenue Growth**
   - Market share gains
   - New market entry
   - Product innovation
   - Pricing optimization

2. **Margin Improvement**
   - Operational efficiency
   - Procurement optimization
   - Mix improvement
   - Scale economies

3. **Capital Efficiency**
   - Working capital optimization
   - Asset utilization
   - Capital allocation discipline
   - Portfolio optimization

4. **Risk Management**
   - Diversification
   - Hedging
   - Operational resilience
   - Regulatory compliance

## Deliverable Templates

### Strategy Presentation (Board-Level)

```
1. Executive Summary (1 slide)
2. Strategic Context (2-3 slides)
   - Market dynamics
   - Competitive landscape
   - Performance review
3. Strategic Options (3-4 slides)
   - Options considered
   - Evaluation criteria
   - Recommended path
4. Implementation Plan (2-3 slides)
   - Key initiatives
   - Timeline
   - Resource requirements
5. Financial Impact (2-3 slides)
   - Investment requirements
   - Expected returns
   - Risk assessment
6. Appendix
```

### Strategic Initiative Business Case

```markdown
## Initiative Name

### Executive Summary

[2-3 sentence overview]

### Strategic Rationale

- Alignment with corporate strategy
- Market opportunity
- Competitive necessity

### Scope & Approach

- What's included/excluded
- Key milestones
- Dependencies

### Financial Analysis

| Metric         | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
| -------------- | ------ | ------ | ------ | ------ | ------ |
| Revenue impact |        |        |        |        |        |
| Cost savings   |        |        |        |        |        |
| Investment     |        |        |        |        |        |
| Net benefit    |        |        |        |        |        |
| Cumulative     |        |        |        |        |        |

### Risk Assessment

| Risk | Probability | Impact | Mitigation |
| ---- | ----------- | ------ | ---------- |
|      |             |        |            |

### Resource Requirements

- Capital: $X
- Headcount: X FTE
- Timeline: X months

### Decision Request

[Specific ask with options]
```

## See Also

- [Finance](../finance/SKILL.md) - Financial modeling
- [M&A Due Diligence](../finance/SKILL.md) - Deal analysis
- [Operations](../operations/SKILL.md) - Execution frameworks