competitor-analysis · aj-geddes — скилл для Claude Code: анализ конкурентов

---
name: competitor-analysis
description: >
  Analyze competitive landscape to identify strengths, weaknesses,
  opportunities, and threats. Inform product strategy and positioning based on
  market insights.
---

# Competitor Analysis

## Table of Contents

- [Overview](#overview)
- [When to Use](#when-to-use)
- [Quick Start](#quick-start)
- [Reference Guides](#reference-guides)
- [Best Practices](#best-practices)

## Overview

Systematic competitor analysis reveals market positioning, identifies competitive advantages, and informs strategic product decisions.

## When to Use

- Product strategy development
- Market entry planning
- Pricing strategy
- Feature prioritization
- Market positioning
- Threat assessment
- Investment decisions

## Quick Start

Minimal working example:

```python
# Identify and categorize competitors

class CompetitorAnalysis:
    COMPETITOR_TYPES = {
        'Direct': 'Same market, same features',
        'Indirect': 'Different approach, same problem',
        'Adjacent': 'Related market, potential crossover',
        'Emerging': 'New entrants, potential disruptors'
    }

    def identify_competitors(self, market_segment):
        """Find all competitors"""
        return {
            'direct_competitors': [
                {'name': 'Competitor A', 'market_share': '25%', 'founded': 2015},
                {'name': 'Competitor B', 'market_share': '18%', 'founded': 2012}
            ],
            'indirect_competitors': [
                {'name': 'Different Approach A', 'method': 'AI-powered'}
            ],
            'emerging_threats': [
                {'name': 'Startup X', 'funding': '$10M Series A', 'differentiator': 'Mobile-first'}
            ]
        }

// ... (see reference guides for full implementation)
```

## Reference Guides

Detailed implementations in the `references/` directory:

| Guide | Contents |
|---|---|
| [Competitor Identification](references/competitor-identification.md) | Competitor Identification |
| [Competitive Matrix](references/competitive-matrix.md) | Competitive Matrix |
| [SWOT Analysis](references/swot-analysis.md) | SWOT Analysis |
| [Competitive Insights Report](references/competitive-insights-report.md) | Competitive Insights Report |

## Best Practices

### ✅ DO

- Analyze current and emerging competitors
- Monitor competitor activities regularly
- Understand customer perception of competition
- Use competitive insights to inform strategy
- Focus on differentiation, not just comparison
- Include market trends in analysis
- Update competitive analysis quarterly
- Share insights across organization
- Use data to back up claims
- Consider indirect competitors too

### ❌ DON'T

- Obsess over competitor pricing
- Copy competitor features blindly
- Ignore emerging threats
- Use only marketing materials for analysis
- Focus only on feature comparison
- Neglect customer feedback on competition
- Make analysis too complex
- Hide uncomfortable truths
- Change strategy based on every competitor move
- Ignore your competitive advantages