Junior Media Buyer

Junior Media Buyer 600 $ Vietnam Da Nang Full Remote Work experience 3 years Last work experience Height Line Affiliate Account Lead 3 years Contacts About About Analytical and data-driven Performance Marketer and Project Manager with over 5.5 years of experience in digital marketing, transitioning into Media Buying. I combine a strong management background with hands-on expertise in multi-million ad budget optimization, landing page conversion analysis, and performance tracking. Key Highlights & Competencies: • Budget & ROI Optimization: Managed annual marketing budgets of up to 23M+ RUB, achieving a 39% reduction in Cost Per Lead (CPL) and significantly improving the marketing expense rate (DRR). • Data-Driven Analytics: Expert in configuring end-to-end analytics, integrating Google Analytics/Yandex.Metrika, setting up tracking links (UTMs, events), and building unified BI dashboards. • Creative Asset Testing: Supervised creator teams to design and run systematic A/B tests for ad angles, banners, and video creatives to maximize CTR and CR. • Campaign Management: Proven track record of launching scalable lead-generation funnels and coordinating multi-channel paid traffic sources (Google Ads, targeted advertising, and SEO). I look at media buying through a strict analytical lens, focusing on scaling profitable campaigns, lowering acquisition costs, and optimizing conversion funnels. Highly adaptable to new traffic automation tools, tracking platforms, and fast-changing ad platform algorithms. Affiliate experience Verticals E-commerce Sources Meta (Facebook) Google Context SEO Email Newsletters Yandex Direct SMS Marketing Geos Tier-2 Tier-3 ROI 30% Daily Spend 600$ Work experience 3 years December 2023 - to date ( 3 years ) Height Line Affiliate Account Lead Responsibilities: • Successfully managing and coordinating 5 to 8 digital projects concurrently for B2B, SaaS, and e-commerce clients. • Onboarding new clients, formalizing project goals, defining critical execution paths, and managing resource allocation. • Developing detailed project budgets, tracking operational expenses, and managing stakeholder expectations regarding delivery costs. • Briefing, organizing, and leading cross-functional teams of 3–4 specialists, including performance marketers, analytics experts, and web designers. • Performing thorough target audience and competitive analysis to set clear performance metrics and project KPIs. • Evaluating digital campaign performance by implementing web analytics (Google Analytics, Yandex.Metrika), configuring call-tracking setups (Calltouch), and constructing real-time BI dashboards to monitor traffic quality. • Monitoring daily project lifecycles, leading weekly team synchronization syncs, and mitigatig operational risks or timeline deviations. Achievements: • Successfully finalized and closed 30+ multi-channel digital projects strictly within predefined deadlines and budget limitations. • Maintained excellent partner relationships, achieving a 4.8/5 average client satisfaction rating across all managed portfolios. Portfolio [контакт скрыт] Skills Affiliate onboarding B2B account management publisher retention Monitoring traffic quality fraud detection roistat Google Analytics Language proficiency Intermediate English Native Russian Employment Employment Full, Part-time, Project-based Work format Remote Work schedule Flexible, 5/2 Relocation Possible Business trips Business trips possible