Media Buyer / User Acquisition Specialist

Media Buyer / User Acquisition Specialist Negotiable Poland Full Remote Work experience 7 years 1 month Last work experience Publicis Media Media Buyer / User Acquisition Specialist 5 years 2 months Contacts About About Motivated and goal-oriented individual with a strong inclination towards digital marketing, aspiring to establish and advance a successful career in the dynamic field of marketing. Affiliate experience Verticals Dating Gambling Betting E-commerce Gaming Adult Sources Meta (Facebook) Google Context Google UAC TikTok Push Notifications Yandex Direct Native Ads Networks X (Twitter) Geos Tier-1 Tier-3 Work experience 7 years 1 month September 2021 - to date ( 5 years 2 months ) Publicis Media Media Buyer / User Acquisition Specialist • Planned, launched, and optimized paid user acquisition campaigns across multiple advertising platforms. • Developed and optimized acquisition funnels to drive traffic, leads, registrations, and conversions. • Managed campaign budgets, targeting, bidding strategies, and creative testing to achieve performance goals. • Worked across iGaming, Dating, FMCG, Healthcare, Education, Real Estate, and other verticals. • Managed campaigns across Meta Ads, Google Ads, TikTok Ads, DV360, Telegram Ads, VK Ads, Yandex Direct, and various advertising networks. • Used GA4, Keitaro, and tracking tools to monitor campaign performance, attribution, and conversion data. • Analyzed CPA, CPL, CPC, CPM, CTR, CVR, ROAS, and other KPIs to identify optimization opportunities. • Conducted A/B tests of creatives, audiences, and landing pages to improve campaign performance. • Monitored acquisition funnels and identified opportunities to reduce acquisition costs and improve conversion rates. • Prepared media plans, performance reports, and data-driven optimization recommendations. October 2019 - September 2021 ( 2 years ) Gravity Inc. Social media marketing manager/Copywriter • Development of the company's presence strategy in social networks • Formation of a clear task of promotion: increasing the flow of customers, increasing brand loyalty, detaching from competitors and so on • Preparation of media plans and content plans • Content generation • Promotion of groups, pages. It includes the creation and configuration of advertisements, competitions and attracting traffic by any other means available • Analysis of conversion rates and adjustment of advertising campaigns depending on the result • Communication - creating responses to negative and positive user messages • Reporting and analytical work Skills SEO optimization Social media marketing Digital marketing Media Buying Programmatic Advertising User Acquisition Performance Marketing Meta Ads DV360 Telegram Ads VK Ads Yandex Direct GA4 Media planning Google Ads Analytics Keitaro TikTok Ads Language proficiency Advanced English Advanced Russian Advanced Azerbaijani Employment Employment Full Work format Remote Work schedule Flexible, Shift, 5/2 Relocation Possible Business trips Business trips possible